Engine

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Engine

24 September 2009

A little bit about me.

Communication Consumer behaviour

Research & DesignTechnology and the Web

The creative process

I’m interested in…

Business degree2 years marketing experience

Digital presence

www.romneytaylor.com

What I believe in.

Above-the-line mass media should be used sparingly, if at all...

Instead…

…we should engage consumers in ways that are both relevant and aligned to their interests by using innovative channels that ensure that the message is ((embraced)) and not blocked.

People are hard-wired to notice only what is different.

SO.

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In order to break through the clutter, we need to actively meet members of niche

communities in meaningful ways.

I believe passionately in harnessing the power of digital media and making use of targeted

communication to achieve this.

I also firmly believe that brilliant research is the foundation that every good piece of

communication is built on.

R E S E A R C H

What I’ve done.

Blue chip clients

Fusion Outsourcing ServicesNow we’re talking

Launch pack

E-mail

Dear John,

So I know we’ve been thinking about Fusion.

We must admit that we’re intrigued. I know I am.

After all, their Business Process Outsourcing solution offering is quite comprehensive and they have won numerous local and international BPO industry awards – including National Winner of Best International Contact Centre…twice.

I think I (and by “I”, I mean “You” and by “You” I mean “We”) should give them a call and find out more about them.

You’ll probably find we (you, me and Fusion) speak with the same voice.

Regards,John

Sea HarvestClient + agency

Website

Online recipe book

UnileverFlora pro-activ

Doctors pack

South African BreweriesAmstel bottle conundrum

?

Thank you!

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