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Engine 24 September 2009

Engine

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Page 1: Engine

Engine

24 September 2009

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A little bit about me.

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Communication Consumer behaviour

Research & DesignTechnology and the Web

The creative process

I’m interested in…

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Business degree2 years marketing experience

Digital presence

www.romneytaylor.com

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What I believe in.

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Above-the-line mass media should be used sparingly, if at all...

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Instead…

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…we should engage consumers in ways that are both relevant and aligned to their interests by using innovative channels that ensure that the message is ((embraced)) and not blocked.

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People are hard-wired to notice only what is different.

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SO.

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clutterclutter

clutterclutterclutter

In order to break through the clutter, we need to actively meet members of niche

communities in meaningful ways.

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I believe passionately in harnessing the power of digital media and making use of targeted

communication to achieve this.

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I also firmly believe that brilliant research is the foundation that every good piece of

communication is built on.

R E S E A R C H

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What I’ve done.

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Blue chip clients

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Fusion Outsourcing ServicesNow we’re talking

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Launch pack

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E-mail

Dear John,

So I know we’ve been thinking about Fusion.

We must admit that we’re intrigued. I know I am.

After all, their Business Process Outsourcing solution offering is quite comprehensive and they have won numerous local and international BPO industry awards – including National Winner of Best International Contact Centre…twice.

I think I (and by “I”, I mean “You” and by “You” I mean “We”) should give them a call and find out more about them.

You’ll probably find we (you, me and Fusion) speak with the same voice.

Regards,John

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Sea HarvestClient + agency

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Website

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Online recipe book

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UnileverFlora pro-activ

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Doctors pack

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South African BreweriesAmstel bottle conundrum

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?

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Thank you!