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e n g a g i n g t h e u h n w luxury consumer online
Founder, Chief Creative Officer of
rony zeidan
Do not fear the space, the advantages outweigh the challenges. Online is an opportunity to directly connect with your consumer, curate and share your
brand story exactly as you wish it to be. Online is the new brick and mortar.
online 101
1.embrace the digital sphere
2.select the right platform
Select an online platform that fits your size; don’t let the system swallow you, start at your size, small or medium and then grow with your capacity.
Magento is NOT the only solution.
start smart
Establish the right way of communicating with your consumer. Develop the right language and share in depth content. The odds are your consumer is
smart and wants to obtain all the knowledge they can online and sometimes share it.
back to basics
3.strategize your content
Ensure your site is desktop friendly,tablet friendly, and mobile friendly:
adopt a responsive design and assessthe necessary content for each.
Think practicality.
easy access
4.make it responsive
Luxury shoppers do not discriminate; they navigate seamlessly between physical stores and websites.
One helps the other, and both experience should be complimentary.
brick & mortar vs. online
5.go omni
Social Media for Luxury is a great vehicle to share behind the scenes and brand exclusivities to establish
an even deeper emotional connection with your consumers.
behind the curtain
6.the best host is social
A moving image speaks a million times better than a still image. Video content, when appealing can spread
virally and act as the perfect brand ambassador.
video
7.what’s trending now?
case study references
chopard
e-commerce website
chopard
e-commerce website
chopard
e-commerce website
chopard
chopard
e-commerce website
chopard
e-commerce website
chopard
e-commerce website
chopard
e-commerce website
chopard
e-commerce website
chopard
mobile site
chopard
colette malouf
colette malouf
e-commerce website
colette malouf
e-commerce website
colette malouf
e-commerce website
colette malouf
e-commerce website
colette malouf
e-commerce website
colette malouf
e-commerce website
colette malouf
e-commerce website
colette malouf
e-commerce website
colette malouf
e-commerce website
colette malouf
e-commerce website
title of work
title of work
e-commerce website
title of work
e-commerce website
title of work
e-commerce website
title of work
e-commerce website
title of work
e-commerce website
title of work
e-commerce website
title of work
e-commerce website
title of work
e-commerce website
title of work
e-commerce website
title of work
e-commerce website
title of work
e-commerce website
title of work
e-commerce website
title of work
e-commerce website
title of work
e-commerce website
title of work
e-commerce website
title of work
e-commerce website
title of work
e-commerce website
bonastre
bonastre
e-commerce website
bonastre
e-commerce website
bonastre
e-commerce website
bonastre
e-commerce website
bonastre
e-commerce website
12.29
only scent remains
e-commerce website
only scent remains
e-commerce website
only scent remains
e-commerce website
only scent remains
e-commerce website
only scent remains
e-commerce website
only scent remains
e-commerce website
swarovski
swarovski
passport to sparkle microsite
swarovski
passport to sparkle microsite
swarovski
passport to sparkle microsite
swarovski
passport to sparkle microsite
swarovski
passport to sparkle microsite
swarovski
passport to sparkle microsite
swarovski
passport to sparkle microsite
swarovski
passport to sparkle microsite
swarovski
collateralin-store merchandising
A moving image speaks a million times better than a still image. Video content, when appealing can spread
virally and act as the perfect brand ambassador.
video
7.what’s trending now?
Social Media for Luxury is a great vehicle to share behind the scenes and brand exclusivities to establish
an even deeper emotional connection with your consumers.
behind the curtain
6.the best host is social
Luxury shoppers do not discriminate; they navigate seamlessly between physical stores and websites.
One helps the other, and both experience should be complimentary.
brick & mortar vs. online
5.go omni
Establish the right way of communicating with your consumer. Develop the right language and share in depth content. The odds are your consumer is
smart and wants to obtain all the knowledge they can online and sometimes share it.
back to basics
3.strategize your content
2.select the right platform
Select an online platform that fits your size; don’t let the system swallow you, start at your size, small or medium and then grow with your capacity.
Magento is NOT the only solution.
start smart
Do not fear the space, the advantages outweigh the challenges. Online is an opportunity to directly connect with your consumer, curate and share your
brand story exactly as you wish it to be. Online is the new brick and mortar.
online 101
1.embrace the digital sphere
Ensure your site is desktop friendly,tablet friendly, and mobile friendly:
adopt a responsive design and assessthe necessary content for each.
Think practicality.
easy access
4.make it responsive
coming soon
thank you
rony zeidan
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