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1©2013 LinkedIn Corporation. All Rights Reserved.
Familiarize Yourself with the Participation Tools
Respond to a poll
Chat in your thoughts or questions
Raise your hand & use the
interactivity tools to participate
2©2013 LinkedIn Corporation. All Rights Reserved.
Talent Solutions
Engage Talent with Effective InMail Messages
Afifa Van de VeldeEnterprise Support Specialist
3©2013 LinkedIn Corporation. All Rights Reserved.
InMail overview Characteristics of an effective message Your professional brand on LinkedIn.com Key InMail tools in Recruiter InMail Analytics
Agenda
4©2013 LinkedIn Corporation. All Rights Reserved.
Daily Recruiter Workflow: Contact
Shared resource 90-day rollover 1 to many Attachments Templates Free messaging
Post
Find
Organize
Collaborate Contact
We are here
5©2013 LinkedIn Corporation. All Rights Reserved.
Passive members tend to do the following on LinkedIn.com Catch up on news via LinkedIn Today Connect with colleagues Engage in groups
Who are Your Messages Going to?
Cheryl enjoys her job and doesn’t plan to leave any
time soon.
80%Of LinkedIn network is passive, or not
actively seeking employment.
6©2013 LinkedIn Corporation. All Rights Reserved.
Do: Start a conversation Be brief and to the point Personalize the message Be authentic Emphasize growth Leverage shared connections Ask for referrals Include next steps
Don’t: Make it feel like a template Focus on the job Include the job title in the
subject line Ask for a resume
Consider the Following When Writing an InMail
©2013 LinkedIn Corporation. All Rights Reserved.
Respond or Not?
8©2013 LinkedIn Corporation. All Rights Reserved.
Subject: Designer Job Opportunity
I'm reaching out because I'm working in partnership with a design team. We currently have several opportunities coming up, and I wondered if you'd be interested in talking.
Thanks!
InMail 1: Respond or Not?
9©2013 LinkedIn Corporation. All Rights Reserved.
Subject: Designer Job Opportunity
I'm reaching out because I'm working in partnership with a design team. We currently have several opportunities coming up, and I wondered if you'd be interested in talking.
Thanks!
InMail 1: Respond or Not?
10©2013 LinkedIn Corporation. All Rights Reserved.
Subject: MA386540: UX Designer, Sacramento ,CA
I came across your information and have a position open that matches your qualifications. Please read the job description below and if you are interested, send me your most recent resume and a response as soon as possible along with a contact number.
MA386540: UX Designer, Sacramento ,CAClient: Tier-1 National UMTS Wireless Operator, HQ GA
Qualifications: Skill Experience Need 1) Microsoft Office Expert Required 2) Internet Explorer Expert Required 3) SharePoint Intermediate Desired 4) Access Intermediate Desired 5) SAP Intermediate Desired 6) Business Objects Intermediate Desired 7) Communication Expert Required 8) Presentation Expert Required
9) Retail Intermediate Desired 10) Wireless
Sales Intermediate Desired
Please provide 2 professional references and their phone numbers which our personnel can contact.
Thank you and I look forward to hearing from you.
InMail 2: Respond or Not?
11©2013 LinkedIn Corporation. All Rights Reserved.
Subject: MA386540: UX Designer, Sacramento ,CA
I came across your information and have a position open that matches your qualifications. Please read the job description below and if you are interested, send me your most recent resume and a response as soon as possible along with a contact number.
MA386540: UX Designer, Sacramento ,CAClient: Tier-1 National UMTS Wireless Operator, HQ GA
Qualifications: Skill Experience Need 1) Microsoft Office Expert Required 2) Internet Explorer Expert Required 3) SharePoint Intermediate Desired 4) Access Intermediate Desired 5) SAP Intermediate Desired 6) Business Objects Intermediate Desired 7) Communication Expert Required 8) Presentation Expert Required
9) Retail Intermediate Desired 10) Wireless
Sales Intermediate Desired
Please provide 2 professional references and their phone numbers which our personnel can contact.
Thank you and I look forward to hearing from you.
InMail 2: Respond or Not?
12©2013 LinkedIn Corporation. All Rights Reserved.
Subject: Can we set up some time to chat?
I am currently working with a gaming organization looking for an exceptional designer, and I noticed you have great design experience and you are also a graduate from Scorpion University. In my experience, designers from Scorpion University are always the best.
The gaming organization is growing fast, and we are finding that there is increasing demand from their clients to make the product more engaging and exciting. This has created a new opportunity for an experienced designer to work closely with the product to wholly re-design develop a better, more useable gaming interface.
I understand that you run a very busy schedule -- if this sounds interesting, please share 2-3 times that could work for you to meet this or next week.
Kind regards
InMail 3: Respond or Not?
13©2013 LinkedIn Corporation. All Rights Reserved.
Subject: Can we set up some time to chat?
I am currently working with a gaming organization looking for an exceptional designer, and I noticed you have great design experience and you are also a graduate from Scorpion University. In my experience, designers from Scorpion University are always the best.
The gaming organization is growing fast, and we are finding that there is increasing demand from their clients to make the product more engaging and exciting. This has created a new opportunity for an experienced designer to work closely with the product to wholly re-design develop a better, more useable gaming interface.
I understand that you run a very busy schedule -- if this sounds interesting, please share 2-3 times that could work for you to meet this or next week.
Kind regards
InMail 3: Respond or Not?
14©2013 LinkedIn Corporation. All Rights Reserved.
From InMail to Research
15©2013 LinkedIn Corporation. All Rights Reserved.
What happens if they choose Not Interested?
©2013 LinkedIn Corporation. All Rights Reserved.
In Product Demonstration
17©2013 LinkedIn Corporation. All Rights Reserved.
Build templates based on skills and experience of members.
Create opportunity for customization in templates.
Focus on opportunity in the message, not the job.
Personalize the messages as often as possible.
Review Profiles Viewed to InMails Sent ratio.
Analytics Before Implementing InMail Strategy
Accepted
6InMails
102Declined
17No response
796% response rate
100%Used templates
102 InMails, 102 with templates
18©2013 LinkedIn Corporation. All Rights Reserved.
Leverage templates that allow for personalization.
Ensure templates are resonating with the audience.
Focus more on the opportunity, and less on the job.
Analytics After Changing InMail Strategy
Accepted
23InMails
78Declined
6No response
4929% response rate
84%Used templates
78 InMails, 66 with templates
19©2013 LinkedIn Corporation. All Rights Reserved.
The most common member type on LinkedIn.com Characteristics of an effective message Your professional brand on LinkedIn.com Key InMail tools in Recruiter InMail Analytics
Review
20©2013 LinkedIn Corporation. All Rights Reserved.
Questions?
21©2013 LinkedIn Corporation. All Rights Reserved.
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