Emerging Paradigm for Accelerated Inclusive Growth with a...

Emerging Paradigm for Accelerated Inclusive Growth with a Sustainable

Energy Future:

More from Less for More

R.A. Mashelkar

GCEP-RIL Workshop

15 May 2013

Making High Technology Work for the Poor

(Alfred Deakin Innovation Lecture)

Ramesh Mashelkar

Melbourne

6 May 2005

Indian Innovation:

From Gandhi

to

Gandhian Engineering

Ramesh Mashelkar

Canberra

28 April 2008

“I would prize every invention

of Science made for the benefit

for all”

“Earth provides enough to

satisfy every man’s need, but

not every man’s greed”

MORE FROM LESS

FOR MORE

Inclusive Innovation

Getting More (performance)

From Less (resource)

For More (people)

MLM

Innovation’s Holy Grail - MLM

C.K. Prahalad

R.A. Mashelkar

Harvard Business Review- July, August 2010

Special Session

More From Less For More

16 Nov 2010

INNOVATION DICTIONARY

(2008 to 2013)

Frugal Innovation

Inclusive Innovation

Gandhian Innovation

Reverse Innovation

More From Less For More (MLM)

…….

True inclusion of 2.6 billion will demand

Not minor redesigning

But radical rethinking

And creative reinventing

Inclusive Innovation is not about …

Stripping products and services to make

them cheap, somehow

Inclusive Innovation is about ……

Giving high quality at affordable prices!

In other Words

‘Affordable Excellence’

Indovation: ‘Affordable Excellence’ in Healthcare

• Hepatitis B vaccine- 40 times cheaper…

• Cataract Eye Surgery – 100 times

cheaper...

• Open Heart Surgery- 20 times cheaper…

• Artificial Foot- 300 times cheaper…

No dreams- It has been done!

Challenges for Emerging Economies

Despite ‘Income Inequality’ how do

we ensure ‘Access Equality’?

Price Low High

High

Haves

Have - Nots

P E R F O R M A N C E

Price Low High

High

Haves

Have - Nots

P E R F O R M A N C E

Price Low High

High

Haves Have - Nots

P E R F O R M A N C E

Model T $19,700 Ford

Beetle $11,333 Volkswagen

Mini $11,777 British Motor Corp.

Nano $2,000 Tata Motors

Current Dollar Value

| 21

Inclusive Innovation

Technological Innovation

Business Model

Innovation

Workflow Innovation

Organizational Innovation

Research Process

Innovation

System Delivery

Innovation

Policy Innovation

? √ √

Anjani Mashelkar Inclusive Innovation Award

27

Excellence -

Affordable

Excellence

?

Affordable -

Hemoglobin Detection

Best Practice

Invasive with Needles

Cost per Test - $ 5

Next Practice

Non-Invasive, No Needles

Cost per Test- $0.2

| 29 h o m e

Winner 2012- Anjani Mashelkar Inclusive Innovation Award

High Technology : Photoplethysmography + Spectrophotometry

Myshkin Ingawale

“If we do not come up with innovations in

poor countries and take them global, new

competitors from the developing world –

The Mindray, Suzlon & Goldwind- will.

That is a bracing prospect.”

- Jeffrey Immelt

CEO, GE

REVERSE INNOVATION

Reverse Innovation

ElectroCardioGraph

Machine $10000 $600 X

Reverse Innovation

Ultrasound Machine $30000 $1500 X

Strategic Shifts for Inclusive Innovation Business

Remove features to reduce costs

Premium Price-High Margins

Technology Push, Product –Out Approach

Current Markets- Old Money

Use developed world products to transform emerging markets

Reinvent the product from ground up

Affordable Price- High Volumes

Customer Centric, Market Based Approach

New Markets- New Money

Build new global growth platforms based on emerging markets

FROM TO

Despite ‘Income Inequality’ how do

we ensure ‘Energy Access Equality’?

60 M households

78 M households Under-Electrified

Un-Electrified

Power Situation in India

No access to

electricity at all 2-22 hours per day

access to electricity.

Mix of Traditional & Modern Technology

Gandhian Engineering: 4 min pedaling = 4 hours of light!

Chakra Pedal Generator Solution

Konkan: Cashew sorting operation

Inclusive Innovation is not just for the poor!

Off grid village in Velha

Taluka, District Pune

Green Café @ an IT company Pune

Kerosene-fueled pressurized (2 atm)

device

High intensity (3000 lumens) light

No pollution (smoke, soot)

On per unit energy basis, 3 times more

efficient than electric lighting and cooking

More from Less for More –

Lighting plus Cooking

Lanstove – Lighting plus Cooking

“We set up SELCO to bust three myths – the poor people

cannot afford technology, the poor people cannot maintain

technology and it is not possible to run a commercial

venture that fulfills a social objective”.

- Dr. Harish Hande, SELCO founder

SELCO customised PV systems, solutions and services for

impoverished households and businesses

SELCO partners the customer from securing credit to installing to

after sales service.

1,35,000 solar systems sold and financed since 1995

SELCO – Affordable Access to Solar

Energy

Shive - Quintessential Indian

village – only an hour from here!

Population : 3500,

500+ households

Agricultural Economy

Water Availability

Abundant radiation

Poor Grid Connectivity

Daily blackouts of up to 14 hours

Labour migration

No cold storage

Wastage of agricultural produce

Cost effective

solar collectors

Direct Steam

Generation

Hybrid Solar

Biomass

Organic

Rankine cycle

Hybrid STG-

ORC

Free Open

Access – use of

existing grid

Local skill

development:

Social

engineering

Shive Project

India’s First Solar-Biomass Hybrid Power Plant

• Linear axis common

drive parabolic trough

• Non-evacuated receiver

tube technology

• Thermal storage built-in

• Novel serial

arrangement of turbines

• Direct steam

generation/recirculation

More from Less for More!

Conventional Concentrated

Solar Power Plants The Shive Plant

Cost per kW: INR

29,577

Cost per kW: INR

13,584

X

Vs.

More from Less for

More

Revolo – a different view on hybrids

Example of Affordable Excellence!

Micro hybrid ->Full hybrid

-> PHEV -> EV

Pure EV mode

High voltage systems

Requires significant

vehicle design change

Small motor but plug-in – benefits of a

‘full hybrid’ at a significantly lower cost

point

Continuous assistance throughout the

drivecycle – using motor to optimize the base

IC engine

48 volt systems – significantly lower cost

of electronics

Minimum change in existing vehicle

design – make the hybrid work for your

design not the other way round!

Battery independence - Battery

management system allows easy change

between different battery chemistries (Lead

Acid to Lithium Ion etc.)

35% to 40% reduction in fuel consumption

Solution design applicable to a large range of vehicles

From vehicles with advanced electronics to vehicles with completely mechanical power-trains

Battery chemistry agnostic solution

operates across a range of battery chemistries with minimum change

Most affordable hybrid solution available

India pricing starting from $1,200 for a gasoline 800cc hatchback

Revolo: More from Less for More

Panels mounted on Narmada canal

Generating 1 MW of electricity and saving 9 million litres of water from evaporation in a year!

Challenge of land acquisition as well transmission losses eliminated!

More from Less For More: Canal Solar Power

Project - Gujarat

“Just as every life is equal-

Every mind is innovative”

Democratization of Innovation:

Grassroots Innovation

Prof Anil Gupta

Academic & Research Community-

Key Players

Drive Science for Inclusive Society

Inclusive Innovation as an integral part of the educational and research experience

Can we think of, besides science led ‘frontier innovation’, also about science led ‘inclusive innovation’?

Frontier Innovation Inclusive Innovation

Goals Improving lives of people (access and purchasing power) and social harmony

Improving productivity and economic growth

Driven by Challenge of scarcity and aspiration Sophisticated research capabilities,

popular among policy makers and STI community

Market Newer routes to not yet established markets

Well-established route from idea to product to market

Margins High volume low margin products High R&D investments recouped by

long-lasting premiums (high margins)

Drivers Applications-driven and cost-conscious science and research

Curiosity-driven science and research

Global Research For Global Good

Nine countries, five continents

GRA member organisations

Vietnam Inclusive Innovation Project

(GRA as a Knowledge Partner)

World Bank funded ( USD 55 million)

Frontier innovation with inclusive innovation

Technological Advance

Disruptive

Incremental

Bu

sin

ess

Mo

de

l Ad

van

ce

Thank You