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EMEA peripheral trendsAs of March 21, 2020
HYPOTHESIS
As per the recent coronavirus spread, consumers are forced to stay indoors in many countries. As a result, more users are
leveraging electronic devices for business or personal purposes. Consequently, we might expect an increase in
peripheral/electronic devices in our network.
Italy: Searches started skyrocketing as the all-country lockdown was starting to take place
SRPV indexedagainst week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
05/Jan-11/Jan 12/Jan-18/Jan 19/Jan-25/Jan 26/Jan-01/Feb 02/Feb-08/Feb 09/Feb-15/Feb 16/Feb-22/Feb 23/Feb-29/Feb 01/Mar-07/Mar 08/Mar-14/Mar 15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
2019
2020
Week 11: 82% WoW
Week 11: 133% WoW
Clicks indexed against week 2
Spain: Peripheral searches and clicks were slightly down but there was an uptick since the lockdown startedSearches index week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
05/Jan-11/Jan 12/Jan-18/Jan 19/Jan-25/Jan 26/Jan-01/Feb 02/Feb-08/Feb 09/Feb-15/Feb 16/Feb-22/Feb 23/Feb-29/Feb 01/Mar-07/Mar 08/Mar-14/Mar 15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
2019
2020
Week 12: 70% WoW
Week 12: 44% WoW
Clicks index week 2
UK: Peripheral searches/clicks remained quite unchanged over time until the most recent week
Clicks index week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
05/Jan-11/Jan 12/Jan-18/Jan 19/Jan-25/Jan 26/Jan-01/Feb 02/Feb-08/Feb 09/Feb-15/Feb 16/Feb-22/Feb 23/Feb-29/Feb 01/Mar-07/Mar 08/Mar-14/Mar 15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
2019
2020
Week 12: 56% WoW
Week 12: 25% WoW
Searches index week 2
Italy: Primarily driven by all of categories but major contribution from Computer Laptop/Tablet queries
Searches index week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
Query samples
Computer Hardware: telecamera da pc, hard disk esterno
Laptop Computer: [brand], pc gaming
Tablet: [brand], [brand]
05/J
an-1
1/Ja
n
12/J
an-1
8/Ja
n
19/J
an-2
5/Ja
n
26/J
an-0
1/Fe
b
02/F
eb-0
8/Fe
b
09/F
eb-1
5/Fe
b
16/F
eb-2
2/Fe
b
23/F
eb-2
9/Fe
b
01/M
ar-0
7/M
ar
08/M
ar-1
4/M
ar
15/M
ar-2
1/M
ar
2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
Italy: Changing preferences and search patternsTotal searches split by the different categories
Laptop Computer and Tablet have increased their share of volume during the recent weeks. In particular, Laptop Computer almost
doubled its volume %.57.73% 58.83% 62.85% 60.47% 57.73% 59.90% 62.44% 60.12% 64.52% 65.75%
48.18%
25.90% 25.17% 21.14% 24.47% 26.89% 20.41%21.32% 23.81%
21.92%25.43%
40.01%
16.37% 16.00% 16.00% 15.06% 15.37% 19.70% 16.24% 16.08% 13.56% 8.82% 11.81%
05/J
an-1
1/Ja
n
12/J
an-1
8/Ja
n
19/J
an-2
5/Ja
n
26/J
an-0
1/Fe
b
02/F
eb-0
8/Fe
b
09/F
eb-1
5/Fe
b
16/F
eb-2
2/Fe
b
23/F
eb-2
9/Fe
b
01/M
ar-0
7/M
ar
08/M
ar-1
4/M
ar
15/M
ar-2
1/M
ar
2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
Source: Internal Data, Core O&O + Core O&O Rest, All Devices, March 2019 vs March 2020. Until 21st March
Italy: Top 5 YoY volume searches by categoryComputer Hardware
Laptop Computer Tablet
stampante multifunzione computer gaming [brand]
[brand] computer portatili [brand]
tastiera italiana pc fisso [brand]
[brand] [brand] [brand]
[brand] computer ricondizionati [brand]
Italy: Top 5 % volume searches by categoryComputer Hardware
Laptop Computer Tablet
hard disk esterno [brand] [brand]
cuffie bluetooth [brand] [brand]
[brand] computer portatili tablet ecomomici ma buoni
video camera pc pc gaming [brand][brand] pc portatili [brand]
05/J
an-1
1/Ja
n
12/J
an-1
8/Ja
n
19/J
an-2
5/Ja
n
26/J
an-0
1/Fe
b
02/F
eb-0
8/Fe
b
09/F
eb-1
5/Fe
b
16/F
eb-2
2/Fe
b
23/F
eb-2
9/Fe
b
01/M
ar-0
7/M
ar
08/M
ar-1
4/M
ar
15/M
ar-2
1/M
ar
2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
Spain: Every Category recorded a significant uplift as per the beginning of the lockdown
Searches index week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
Query samples
Computer Hardware: [brand], “scanner [brand]”
Laptop Computer: [brand], pc portatil
Tablet: [brand], [brand]
Spain: Changing Preferences and Search Patterns
Total searches split by the different categories
Laptop Computer and Tablet have increased its
share of volume during the recent weeks, reducing
Computer Hardware share of volume. 35.45% 35.40% 37.19% 38.46% 38.58% 40.08% 41.86% 41.05% 41.57% 39.98% 39.05% 42.67%
51.59% 53.40% 55.02% 53.18% 53.79% 51.69% 51.62% 51.54% 50.36% 51.17% 54.09% 47.53%
12.96% 11.20% 7.79% 8.36% 7.64% 8.23% 6.52% 7.41% 8.07% 8.85% 6.86% 9.79%
01/J
an-0
4/Ja
n
05/J
an-1
1/Ja
n
12/J
an-1
8/Ja
n
19/J
an-2
5/Ja
n
26/J
an-0
1/Fe
b
02/F
eb-0
8/Fe
b
09/F
eb-1
5/Fe
b
16/F
eb-2
2/Fe
b
23/F
eb-2
9/Fe
b
01/M
ar-0
7/M
ar
08/M
ar-1
4/M
ar
15/M
ar-2
1/M
ar
1 2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
Source: Internal Data, Core O&O + Core O&O Rest, All Devices, March 2019 vs March 2020. Until 21st March
Spain: Top 5 YoY volume searches by categoryComputer Hardware
Laptop Computer Tablet
altavoces para pc ordenador portatil [brand]
impresora [brand] [brand] [brand]
impresora [brand] ordenador sobremesa [brand]
teclado digital pc portatil [brand]
altavoces bluetooth [brand] [brand]
Spain: Top 5% volume searches by categoryComputer Hardware
Laptop Computer Tablet
auriculares inalambricos [brand] [brand]
scanner [brand] [brand] tablet [brand]
auriculares bluetooth ordenador portatil [brand]
disco duro externo pc gaming [brand]impresora [brand] portatil [brand] [brand]
UK: Computer Hardware & Laptop Computer queries are already soaring during the recent weeks
Searches index week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
Query samples
Computer Hardware: keyboard mouse, scanner [brand]
Laptop Computer: [brand], laptop deals
Tablet: [brand] [brand]
05/J
an-1
1/Ja
n
12/J
an-1
8/Ja
n
19/J
an-2
5/Ja
n
26/J
an-0
1/Fe
b
02/F
eb-0
8/Fe
b
09/F
eb-1
5/Fe
b
16/F
eb-2
2/Fe
b
23/F
eb-2
9/Fe
b
01/M
ar-0
7/M
ar
08/M
ar-1
4/M
ar
15/M
ar-2
1/M
ar
2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
UK: Changing preferences and search patternsTotal searches split by the different categories
Laptop Computer has increased its share of
volume during the recent weeks.
15.24% 13.07% 14.02% 15.26% 14.52% 14.48% 14.14% 13.14% 13.98% 14.28% 13.04%
37.86% 40.83% 39.80% 39.37% 37.36% 36.79% 34.86% 38.00% 38.00% 40.91% 45.04%
46.90% 46.09% 46.18% 45.36% 48.12% 48.73% 51.01% 48.86% 48.02% 44.81% 41.93%
05/J
an-1
1/Ja
n
12/J
an-1
8/Ja
n
19/J
an-2
5/Ja
n
26/J
an-0
1/Fe
b
02/F
eb-0
8/Fe
b
09/F
eb-1
5/Fe
b
16/F
eb-2
2/Fe
b
23/F
eb-2
9/Fe
b
01/M
ar-0
7/M
ar
08/M
ar-1
4/M
ar
15/M
ar-2
1/M
ar
2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
Source: Internal Data, Core O&O + Core O&O Rest, All Devices, March 2019 vs March 2020. Until 21st March
UK: Top 5 YoY volume searches by categoryComputer Hardware
Laptop Computer Tablet
keyboard light [brand] [brand]
mouse touchpad laptop screen [brand]
gaming mouse pad laptop deals uk [brand]
monitor stands [brand] [brand]
keyboard gaming [brand] [brand]
UK: Top 5% volume searches by categoryComputer Hardware
Laptop Computer Tablet
mouse pad [brand] [brand]
keyboard light [brand] [brand]
mouse price [brand] [brand]
mouse mat computer desk [brand]mouse keyboard laptop deals [brand]
Source: Internal Data, Core O&O + Core O&O Rest, All Device
portatilemiglior 0.49prezzo 0.49
portatilemiglior 0.42prezzo 0.25usato 0.25
[brand] 0.12Brand new
correlated tokens
Italy: Query correlation stronger focus between laptop and used /online store than before
Source: Internal Data, Core O&O + Core O&O Rest, All Device
portatilordenador 0.34
barato 0.27[brand] 0.27
convertible 0.27[brand] 0.27comprar 0.16[brand] 0.11
+0.16
Spain: Spanish consumers clearly display stronger buying intent with a focus on used laptop than before
portatilcomprar 0.32
ordenador 0.32barato 0.32[brand] 0.27[brand] 0.16
+0.05
Source: Internal Data, Core O&O + Core O&O Rest, All Device
laptopbag 0.22
[brand 2] 0.15battery 0.13
convertible 0.13ram 0.13dvd 0.13best 0.11
UK: British users slightly changed their brand preferences with a focus on the price
laptop[brand 1] 0.19[brand 2] 0.12
cheap 0.11battery 0.11
ram 0.11
Brand New Correlated
Tokens
France: Peripheral searches/clicks skyrocketed some days prior to the lockdown
Searches Index Week 2
Clicks Index Week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
05/Jan-11/Jan 12/Jan-18/Jan 19/Jan-25/Jan 26/Jan-01/Feb 02/Feb-08/Feb 09/Feb-15/Feb 16/Feb-22/Feb 23/Feb-29/Feb 01/Mar-07/Mar 08/Mar-14/Mar 15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
2019
2020
Week 12: 45% WoW
Week 12: 42% WoW
FR: Primarily driven by Computer Hardware but contribution from Tablet/Laptop Computer queries as well
Searches index week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
Query samples
Computer Hardware: scanner [brand], imprimante[brand]
Laptop Computer: [brand], pc portable
Tablet: [brand], [brand]
05/J
an-1
1/Ja
n
12/J
an-1
8/Ja
n
19/J
an-2
5/Ja
n
26/J
an-0
1/Fe
b
02/F
eb-0
8/Fe
b
09/F
eb-1
5/Fe
b
16/F
eb-2
2/Fe
b
23/F
eb-2
9/Fe
b
01/M
ar-0
7/M
ar
08/M
ar-1
4/M
ar
15/M
ar-2
1/M
ar
2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
Changing preferences and search patterns
Total searches split by the different categories
As per the share of searches, categories slightly fluctuate
over time. With Laptop Computer gaining most of
the percentage.
8.18% 8.84% 8.24% 8.55% 8.48% 8.74% 9.42% 9.41% 9.68% 9.58% 9.38% 10.78%
60.13% 63.92% 62.20% 63.42% 62.48% 61.78% 63.39% 61.90% 61.26% 60.81% 63.54% 63.76%
31.69% 27.24% 29.56% 28.02% 29.03% 29.48% 27.19% 28.69% 29.06% 29.60% 27.08% 25.45%
01/J
an-0
4/Ja
n
05/J
an-1
1/Ja
n
12/J
an-1
8/Ja
n
19/J
an-2
5/Ja
n
26/J
an-0
1/Fe
b
02/F
eb-0
8/Fe
b
09/F
eb-1
5/Fe
b
16/F
eb-2
2/Fe
b
23/F
eb-2
9/Fe
b
01/M
ar-0
7/M
ar
08/M
ar-1
4/M
ar
15/M
ar-2
1/M
ar
1 2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
Source: Internal Data, Core O&O + Core O&O Rest, All Devices, March 2019 vs March 2020. Until 21st March
Top 5 YoY volume searches by categoryComputer Hardware
Laptop Computer Tablet
[brand] [brand] pc portable [brand]
scanner [brand] [brand] [brand]
scanner imprimante [brand] [brand]
[brand] [brand] [brand]
scanner [brand] [brand] [brand]
Top 5 % volume searches by categoryComputer Hardware
Laptop Computer Tablet
scanner portable [brand] [brand]
scanner imprimante pc portable [brand]
scanner 3d [brand] [brand]
scanner [brand] [brand] [brand]scanner [brand] pc portable pas cher [brand]
Source: Internal Data, Core O&O + Core O&O Rest, All Device
laptopsales 0.50
[brand] 0.34[brand] 0.31
France: French consumers consider more refurbished laptop than last year
laptop[brand] 0.27[brand] 0.18
reconditionne 0.06 Brand new correlated
tokens
Denmark: Peripheral searches/clicks were almost flat but jumped some days prior to the lockdown
Searches Index Week 2
Clicks Index Week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
Week 12: 31% WoW
05/Jan-11/Jan 12/Jan-18/Jan 19/Jan-25/Jan 26/Jan-01/Feb 02/Feb-08/Feb 09/Feb-15/Feb 16/Feb-22/Feb 23/Feb-29/Feb 01/Mar-07/Mar 08/Mar-14/Mar 15/Mar-21/Mar
2 3 4 5 6 7 8 9 10 11 12
2019
2020
Week 12: 38% WoW
3/16: Shop closures and other restrictions announced
Denmark: Equal contribution of all categories
Searches index week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
Query samples
Computer Hardware: [brand], pc bildschirm
Laptop Computer: [brand], pc kaufen
Tablet: [brand], [brand]
05/J
an-1
1/Ja
n
12/J
an-1
8/Ja
n
19/J
an-2
5/Ja
n
26/J
an-0
1/Fe
b
02/F
eb-0
8/Fe
b
09/F
eb-1
5/Fe
b
16/F
eb-2
2/Fe
b
23/F
eb-2
9/Fe
b
01/M
ar-0
7/M
ar
08/M
ar-1
4/M
ar
15/M
ar-2
1/M
ar
2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
Denmark: Changing preferences and search patterns
Total searches split by the different categories
As per the share of searches, categories slightly fluctuate over time. Laptop Computer
shows biggest volume growth while the category of
Computer Hardware is declining.
27.27% 26.74%18.40% 17.67% 18.04% 17.86% 17.86% 15.19% 17.68% 15.95% 15.08% 14.99%
35.16% 37.61%43.75% 43.55% 41.70% 41.54% 42.61% 42.38% 41.77% 42.63% 40.84% 44.08%
37.57% 35.66% 37.85% 38.78% 40.26% 40.60% 39.54% 42.44% 40.55% 41.42% 44.08% 40.93%
01/J
an-0
4/Ja
n
05/J
an-1
1/Ja
n
12/J
an-1
8/Ja
n
19/J
an-2
5/Ja
n
26/J
an-0
1/Fe
b
02/F
eb-0
8/Fe
b
09/F
eb-1
5/Fe
b
16/F
eb-2
2/Fe
b
23/F
eb-2
9/Fe
b
01/M
ar-0
7/M
ar
08/M
ar-1
4/M
ar
15/M
ar-2
1/M
ar
1 2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
Source: Internal Data, Core O&O + Core O&O Rest, All Devices, March 2019 vs March 2020. Until 21st March
Top 5 YoY volume searches by categoryComputer Hardware
Laptop Computer Tablet
[brand] laptop gaming [brand] angebote
[brand] [brand] [brand] refurbished
monitor wandhalterung gaming laptop [brand] [brand] generationen
controller fuer pc gaming pc set [brand] zubehoer
webcam kaufen laptop 14 zoll [brand] gebraucht
Top 5% volume searches by categoryComputer Hardware
Laptop Computer Tablet
[brand] [brand] [brand]
[brand] [brand] [brand]
pc bildschirm [brand] [brand]
[brand] laptop kaufen [brand][brand] pc kaufen [brand]
Source: Internal Data, Core O&O + Core O&O Rest, All Device
laptopzoll 0.26
aktuell 0.19angebote 0.17[brand 1] 0.16
markt 0.14[brand 2] 0.13
Denmark: German users increased their preference towards generic and slightly modified features YoY
laptopzoll 0.17ram 0.12
aktuell 0.11bestenliste 0.11notebook 0.11
Brand new correlated
tokens
-0.09
-0.08
Netherlands: Peripheral searches/clicks saw sharp increases when restrictions went into effect
Source: Internal Data, Core O&O + Core O&O Rest, All Device
2 3 4 5 6 7 8 9 10 11 12
Weekly search volume (indexed, week 2)
2019 2020
First full week of restrictions
(week starting: 3/15/2020)
Week 12:+58% WoW
2 3 4 5 6 7 8 9 10 11 12
Weekly click volume (indexed, week 2)
2019 2020
Week 12:+50% WoW
First full week of restrictions
(week starting: 3/15/2020)
Netherlands: Primarily led by Computer Hardware but also contribution of other categories
SPRV index week 2
Source: Internal Data, Core O&O + Core O&O Rest, All Device
Query samples
Computer Hardware: printer kopen, monitor kopen
Laptop Computer: [brand], pc kopen
Tablet: [brand], [brand]
2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
+49% WoW
+58% WoW
+47% WoW
Changing preferences and search patternsTotal searches split by the different categories
As per the share of searches, categories slightly fluctuate over time. With Computer
Hardware/Laptop Computer sharing most of
the volume.37.61% 42.50% 41.78% 42.34% 44.79% 44.83% 43.71% 42.93% 44.48% 44.52% 42.52% 41.85%
35.05%34.82% 36.45% 35.18% 33.52% 34.65% 34.21% 33.84% 33.76% 31.17% 34.90% 33.65%
27.34% 22.68% 21.77% 22.48% 21.69% 20.52% 22.08% 23.23% 21.76% 24.31% 22.58% 24.50%
01/J
an-0
4/Ja
n
05/J
an-1
1/Ja
n
12/J
an-1
8/Ja
n
19/J
an-2
5/Ja
n
26/J
an-0
1/Fe
b
02/F
eb-0
8/Fe
b
09/F
eb-1
5/Fe
b
16/F
eb-2
2/Fe
b
23/F
eb-2
9/Fe
b
01/M
ar-0
7/M
ar
08/M
ar-1
4/M
ar
15/M
ar-2
1/M
ar
1 2 3 4 5 6 7 8 9 10 11 12
Computer Hardware Laptop Computer Tablet
Source: Internal Data, Core O&O + Core O&O Rest, All Devices, March 2019 vs March 2020. Until 21st March
Top 5 YoY volume searches by categoryComputer Hardware
Laptop Computer Tablet
[brand] [brand] [brand] kopen
monitor audio [brand] kopen [brand] kopen
printer kopen pc kopen [brand]
keyboard kopen laptop aanbieding [brand]
harde schijf kopen pc gaming [brand]
Top 5 % volume searches by categoryComputer Hardware
Laptop Computer Tablet
printer kopen [brand] [brand] aanbieding
toetsenbord verlichting pc samenstellen [brand]
extreme harde schijf niet zichtbaar game pc samestellen tablet aanbieding
monitor kopen pc kopen [brand]harde schijf kopen [brand] tablet kopen beste keus
Source: Internal Data, Core O&O + Core O&O Rest, All DeviceThreshold: 0.10 Correlation Value
Laptoptouchscreen 0.28
inch 0.21docking station
0.20
[brand 1] 0.20sales 0.20
[brand 2] 0.11goedkoop 0.11
beste 0.11
Netherlands: Dutch users associated laptop to big retailers more than in the past with a focus on brand products
laptopinch 0.28
[brand 1] 0.24[brand 3] 0.20[brand 4] 0.14[brand 5] 0.14
Brand New Correlated
Tokens
+0.07
+0.04
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