Email marketing best practices

Email Marketing Best Practices

Braj Mohan Chaturvedi | chaturvedibraj@yahoo.com | +91 9502421919Twitter: @chaturvedibraj | facebook: @chaturvedibraj | Skype: @chaturvedibraj

Create a sense of urgency in the subject line

Use spam free content for higher inbox delivery

Use spam free content for higher inbox delivery

The subject line and form address increases the response rate of campaign.

Subject line should be between 35 – 50 characters

Personalization of content and subject line increases the inbox delivery rate

limit images to 30% of template it increases the email inbox delivery.

Use title text behind the images it increases chance of click.

It is important to keep email width to 600 Pixels.

It is more appropriate to use a single-column email template

Links and calls-to-action should be text-based.

It is advised to make unsubscribe rules easy-to-find

It is important to make all links look like links so that users recognize them.

It is important to include social sharing

It is advised to stick to light background colors and dark fonts.

Content of the email should be focused. It is important to keep call-to-action to only one motivation

Content of email should not be crowded. It is advised to keep copy to a minimum.

To increase effectiveness of the content don't use too many navigational links

Be careful with spam words in the form address, subject line, and body of content

It is advised to include terms and conditions and contact information in the email.

It is important to segment email list

It is important to test email addresses on regular basis to increase effectiveness.

IP address and domain reputation should always be whitelisted.

It is important to keep positive health of email list

Optimize use of text and image in the body of the email.

Thanks!Braj Mohan Chaturvedi

chaturvedibraj@yahoo.com+91 9986680103

Disclaimer: The views represented in the presentation have nothing to do with the companies I have personal, professional, or academic interest. It is absolutely my view which is based on the years of experience in the business.