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You’ve got mail! But that doesn’t mean you’re going to open it, right? So how
can you be sure that your members will?
Well, we can help! We’ve got a few quick tips for getting “in” with your
members’ inboxes.
Create compelling subject lines & content
Think of a subject line like a headline on a newspaper.
Subject line should be relevant, interesting, and accurate
without being too over the top. After all, you don’t want your
email coming across like spam.
Keep your email short and sweet.
Personalize your message
With so much junk mail being sent, it's important to
personalize your emails so they'll stand out.
An association management system, or AMS can make personalizing emails a breeze by integrating with your database.
Provide a call-to-action
You can’t expect your members to do something if you never ask. That’s why
calls-to-action, or CTAs are so important.
CTAs are words or phrases that try to provoke an immediate response, such as
“click here” or “call today.”
To make your CTAs stand out, try making them bigger, using a different color, or outlining them with extra white space. Check out the example to the right.
Send yourself a test
Before sending out an email, always,
always, always test it!
Test your email in different email services like Gmail and Outlook.
In addition, test the content of
your email as well. Look for typos, broken links, and clear CTAs.
Experiment with the timing of your emails. Think about when your members are most likely to be sitting at their computers.
Want more tips on email marketing?
Membership Marketing Made Easy We’ve got quick tips for getting “in” with your members’ inboxes – a few best practices for email marketing and engagement. Click here to check out our Best Practices for Email Marketing guide.
For more information on MemberClicks, check out
www.memberclicks.com or give us a call at 800-914-2441.
