Eisenberg Sandra Visualresume 2011

Sandra Eisenberg

I Live in Central Florida

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Ac

tivit

ies

Key

Me

as

ure

s

Strategy &Planning

Product* Management

Demand Generation

•Market Assessment

•Go-to-Market Strategy

•Marketing Planning

•Brand Management

•Value Prop Development

•Product* Development

•Product* LC Management

•Product* Launch/Sales Readiness

•Indirect Demand Programs

•Direct Demand Programs

•Sales Effectiveness Programs

•Campaign Management

•Customer Loyalty Programs

•Customer Communications

•Customer Community

•Channel Development

•Alliances / Partners

Su

b

Pro

ce

ss

es

Ke

y

Bu

sin

es

s

Ou

tco

me

s

• Simplified Buying Cycle From Customer Perspective• Broadened Awareness within Targeted Markets and Audiences• Increased Pipeline Through Proactive Demand Generation• Accelerated Revenue Opportunities Through Increased Selling Effectiveness• Installed Base Opportunity/Footprint Expansion

• Obtain Business Objectives • New Offers to Market• Revenue Generation•Profitability (Margin control)

• Awareness• Pipeline Development• Revenue

• NPS• Retention Rates• Revenue Expansion

* Product refers to

products, services

and / or packaging

CustomerMarketing

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Leadership Continuity Program (LCP)

Horizon’s Club (1% of corporation TQM program)

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Senior Account Manager2007

$500,000 VoIP, contact center and unified communications solution to UCF

Marketing Consultant2007 – Present

Marketing and Product Management Services

Partner2001 - 2007

Microsoft Dynamics CRM product positioning including SaaS

Microsoft, Citrix, Avaya, TechData, NCR Teradata

Director, Product Management2000 - 2001

Contact Center and Business Intelligence software positioning, roadmap and partnerships

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Senior Product Manager1994 - 2000

$100M StarServer FT product management, sunset product

Telecom product line running all Lucent software total ROI responsibility

Marketing Director1999 - 2000

Ran CRM Global Alliances including Microsoft partnership with $7M budget

Sales1985 - 1994

First woman to win AT&T national sales award

Top sales woman in the country

Promoted to National Account Manager and Sales Manager

$23M outbound call center sale to American Express (SROC)

Managed the State of Florida sales team which won an $87M PC contract

$7.5M PC LAN / WAN sale to J. M. Family Enterprises – Southeast Toyota

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With some great customers

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Sandra Eisenberg 407-919-9214eisens@cfl.rr.com

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