View
126
Download
0
Category
Preview:
Citation preview
Your Hybrid Solution for Online Fieldwork Worldwide!Your Hybrid Solution for Online Fieldwork Worldwide!
About Us
Founded in 1975
Headquarters in Paris, France
Top 10 International MR firm in Europe; Top 25 in worldwide
Largest independently-owned MR firm in France
150 Full-time employees
$71 million global revenue in 2009
CATI pioneer in Europe: 1985 (Voxco)
ISO 9001 certified since 1995
EFG - WW Data Collection Center
Exclusively dedicated to the fieldwork
Interviewers: native speakers, specialized/industry
Bilingual (at least!) project managers
On-staff quality control director
Quantitative represents 70% of global work
One-stop shop for fieldwork worldwide
EUROPE AFRICA AMERICAS APAC
Benelux Latvia Algeria Argentina Australia
Bulgaria Lithuania Cameroon Brazil China/H.K.
Croatia Poland Egypt Canada India
Czech Rep. Portugal Kenya Chile Japan
Finland Russia Morocco Columbia Philippines
France Slovakia Nigeria Guatemala Singapore
Germany Spain South Africa Mexico S. Korea
Greece Sweden Tunisia Peru Taiwan
Hungary Ukraine Middle Eastern
countries
Thailand
Italy UK Vietnam* This list is not exhaustive – EFG Works in over 80+
countries
Industry Coverage
Automotive, Transportation
Business Services
Chemical and Energy
Fast Growing Consumer Goods
Financial Services
Healthcare, Pharmaceutical
IT and Telecommunications
Luxury Goods
Sports and Entertainment
B2B represents 60% of Global Business
Specialized Interviewers and Moderators
Research Coverage
Ad Hoc Research
Advertising Test
Corporate Image Branding
Customer Satisfaction Measurement
Desk Research
Pack and Label Research and Evaluation
Product Development and Feasibility
Sponsorship Tracking and Evaluation
Strategic Research
Pricing
Itemized
Quality oriented
Competitive, but not an exact science!
No set pricing
Depends on the approach, timing, countries, volume, targets…
Volume discount: 4 to 10% (# of interviews, countries)
Pricing hierarchy: 1st tier: Japan, Scandinavia, UK, Switzerland, S. Korea, Australia 2nd tier: Benelux, France, Germany, Spain, Italy, Brazil, Taiwan 3rd tier: Eastern Europe, Mexico, China, India, Thailand
FTP /Computer & Internet Use Study
Topic/objectives: Computer and internet use Tracking study, 6 waves have been completed to date
Markets: France, Germany
Methodology: Street intercept to central location Interviewers invite people who qualify to go to our CLT where they complete the
online survey using PCs available with internet access
Target: General Population, must be aged 55-75, 50/50 gender split
Sample size: About 200 per country per wave
Survey length: 25 minutes
Challenges: Elderly people so not easily reachable via other approaches Low incidence rate
Solutions: Data-mining using Zip Codes to identify areas highly populated in 55-70 y.o. Out
interviewers were then more likely to recruit the right respondents.
Hispanic Study
Markets: USA – Las Vegas
Methodology: Mall intercept web-CAPI Interviewers in malls recruit & invite respondents who qualify to go to our CLT to
complete the online survey (programmed by e-Rewards) using high-speed internet PCs
Target: 18+ years of age, Must live in Las Vegas DMA, 50% split M/F +/-10% Hispanics only 40% IR
Sample size: N=300 per year, but could be anywhere from 15-25 in any given month
Survey length: 25 minutes
Challenges: Very targeted population, with people not necessarily speaking English
Solutions: We have access to a wide range of malls across the country so could quickly had
interviewers on site Bilingual Spanish/English interviewers
Markets: Canada – Quebec (French Only)
Methodology: Online survey, programmed and hosted by e-Rewards’ Client
Target: Beer Drinkers, Males, Age 18-29, Living in Quebec
Sample size: N=100 with 50% of 18-24 years and 50% of 25-29.
Survey length: 20 minutes
Incidence rate: 20%
Challenges: Very targeted population,
Low incidence rate amongst relatively small universe
Survey hosted & Programmed by RN’s client
Solutions: Used EFG’s Sports Fans Panel in Quebec (Soccer)
National Canada Beer Study
Multi-National Confectionary Study Markets:
Brazil: Sao Paulo, Rio de Janeiro, Belo Horizonte, Porto Alegre, Recife China: Beijing, Shanghai, Guangzhou, Chengdu India: Delhi, Mumbai, Kolkata, Nizhny Novgorod, Novosibirsk
Methodology: India, China and Russia: We recruited the respondents and invited them to central
location/internet café to complete the online survey, programmed and hosted by e-Rewards. Each respondent was assisted by an interviewer during the course of the interview.
Brazil: We programmed the survey for a CAPI approach. Interviews were conducted either door-to-door but also near schools depending on the social class.
Target: Teens 10-18 years of age; 50% aged 10-14 and 50% aged 15-18 RN needed a good spread of income ranges in these countries including those who are
from very low income groups
Sample size: 800 per country
Survey length: 30 minutes
Challenges: Young population and very large scale covering multiple regions in each country
Solutions: Using our local partners, we have access to F2F interviewers almost anywhere, even in
medium-to-small cities Well defined sample plan
Syndicated Grocery Shoppers Study Markets:
Mexico: Mexico City, Guadalajara, Monterrey China: Beijing, Shanghai, Guangzhou,
Methodology: Mexico: In each city, we selected 6 sampling points. The location of the sampling points
was in 6 different districts. In each sampling point, around 20 interviews were conducted. The interviews were conducted by PAPI, with data entered directly online by interviewers at the EOD (or every other day) using e-Rewards’ web-based survey hosted in local language.
China: In each city, we selected 8 sampling points. The location of the sampling points were in 8 different districts. In each sampling point, around 40 interviews were conducted. The interviews were conducted by CAPI. We had to follow the demographic data obtained from previous wave as quota guideline.
Target: Primary Grocery Shoppers, Mix of gender, skewed towards females
Sample size: N=800 in China; N=400 in Mexico
Survey length: 60 minutes
Challenges: Large sample size with VERY long survey amongst a population not really familiar with Internet
Solutions: Again a well defined sample plan Local presence in several cities with many facilities available to handle that kind of
extensive project Pool of experienced interviewers, used to interview people not very Tech savvy
EFG, Your Global Partner
RFPApproval
BiddingGo-betweenOverall coordinationDaily report24/7 “support”
Project managerFieldwork coordinationQuality control
Why EFG?
• Experience, Expertise, Insight
• Competitive: substantial economy of scale
• Global reach: Africa, Middle East, Asia, Europe and Latin America
• All methodological approaches: Qual & Quant
• U.S based one-stop shop for fieldwork worldwide:• Save time• Avoid discrepancies, capitalize on field synergy
• Exclusively dedicated to fieldwork - Full Service
• Responsiveness throughout the project, before and after
• Short bidding process: 12 to 24 hours
• A real partner, not just a vendor!
• Committed to quality
THANK YOU!
Recommended