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8/18/2019 Ebusiness Development Plan
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Module 9:
E-business Planning
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Agenda
• E-business development step-by-step
• E-business strategy
• Implementation Planning
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,
E-business development step-by-step
Planning Implementation peration
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E-business development step-by-step
What are the steps to su!!ess /
TEP 0 1 e-+usiness strategy
TEP 2 1 Implementation plan
TEP , - Implementation
TEP . - peration
Planning
Implementation
peration
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E-+usiness trategy
3undamental4uestions 566
7o8 todevelop e-
business /
What type of e-business/
Why you 8ant to developthat type of e-business /
E-business
strategy
56and ans8ers6
Implementation
plan
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E-+usiness strategy
What is strategy /
3amily
Ine4ualities
Environment999
:o8 3uture
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;ompetition
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E-+usiness strategy
06 Propose you future situation
26 Assess your !urrent situation$internal=e>ternal%
,6 ;hoose your strategy
Environment999
:o8 3uture
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E-+usiness strategy
Propose you future situation
• hould be spe!ifi! $time and figures%
• Profit oriented
?In!rease revenue by ,*@ in 2 years
?In!rease market share by *@ in 0 year
• ;ost oriented
?Redu!e !ost by 2*@ in 0 year
• ;lient oriented
?In!rease !lient satisfa!tion by *@ in 2years
"arket
Effi!ien!y
Improve !ustomer servi!es
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B
Assess your !urrent situation
• Internal fa!tors
trengths
Weaknesses
• E>ternal fa!tors
pportunities
Threats
E-+usiness strategy
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E-+usiness strategy
To !ondu!t the WT Analysis you should!onsiderC
• What is your business se!tor/
• Who are the !ustomers/
• What are the !urrent pra!ti!es of selling andbuying/
• Who are the maDor !ompetitors/ $7o8 intense isthe !ompetition/%
• What e-strategies are used& by 8hom/• What are the maDor opportunities and threats/
• What are the e>isting and potential partnershipsfor developing e-+usiness/
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00
E-+usiness strategy
WT Analysis
• Internal fa!tors
trengths
riginal produ!tPopular produ!t
7igh 4uality
Weaknesses
a!k of IT e>pertise:o WE+ presen!e
• E>ternal fa!tors
pportunitiesE>ternal market
:e8 trend
+2+ market pla!es
Threats;ompetitors
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02
Strengths (S)
riginal produ!tPopular produ!t
7igh 4uality
Weaknesses (W)a!k of IT e>pertise:o WE+ presen!e
Opportunities (O)
E>ternal market:e8 trend
+2+ market pla!es
Threats (T);ompetitors
INTEN!"
#!$TOS
E%TEN!"
#!$TOS
SO Strategies
&enerate strategies
here that usestrengths to take
ad'antages o
opportunities
WO Strategies
&enerate strategies here
that take ad'antage o
opportunities b
o'er*o+ing ,eaknesses
ST Strategies
&enerate strategies
here that usestrengths to a'oid
threats
WT Strategies
&enerate strategies
here that +ini+ie,eaknesses and
a'oid threats
SWOT .iagra+
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0,
Issues in e-+usiness trategy
• Advantages
• ;han!e to !apture
large markets• Establishing a brand
name
• E>!lusive strategi!
allian!es
• Disadvantages
• ;ost of developing initiative isusually very high
• ;han!e of failure is high• ystem may be obsolete as
!ompared to se!ond 8avearrivals
• :o support servi!es areavailable at the beginning
To be a first mover or a follo8er/
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Issues in e-+usiness trategy
E-/usiness !,areness 0 O,ner *o++it+ent
• Senior +anagers tend to:
• Fno8 the 8hole spe!trum of business
• Possess kno8ledge and authority to lead the e-business
adoption
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Issues in e-+usiness trategy
Should ou 1oin an e-/usiness Portal2
• everal benefits
• ;osts and limitations
• E-"arketing• sell-side and buy-side infrastru!ture
• Whi!h Portal to Doin/
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0'
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E-+usiness strategy
06 +2+ e-business
26 Target e>ternal market
,6 Gevelop o8n 8ebsite and Doint an +2+ Portal
.6 Hse IP to host 8ebsiteRegional Training Workshop for Enterprise upport Agen!ies to Promote E-business for
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0
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E-+usiness strategy
7o8 to kno8 if the strategy 8ill a!hieve the
proposed result/?In!rease revenue by ,*@ in 2 years
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0(
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+usiness ;ase
• /usiness *ase is used to:
• Provide Dustifi!ation for investments
• Provides bridge bet8een plan and the e>e!ution
• ;larifies ho8 the organiation 8ill use resour!es to
a!!omplish the e-strategy
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0B
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0B
;ost-+enefit and Risk Analysis
• e'enue +odel• Properly planned revenue model is a !riti!al
su!!ess fa!tor
• Revenues from sales depend on !ustomer
a!4uisition !ost and advertisement• "ust be figured into the analysis
• $osts
• Implementation and operation !osts
• e*o'er the in'est+ent• hould be able to re!over the investment in up
to , years
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2*
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E-+usiness trategy
• utputsC
• Where you 8ant to be in the future
• Why e-business
• What type of e-business $Estimated !ope%
• +usiness !ase
• Estimated Time
• Estimated ;ost
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7o8 to implemente-business
Implementation planning
• tart
• Estimated s!ope
• Estimated time
• Estimated !ost
• End
• Planned A!tivities
• Planned s!hedule
• 7uman resour!es• Planned
pro!urement
• Planned budget
• "anage Risks
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Implementation planning
Refine!ope
+reak theoutputs in
small pie!es$W+%
Identify A!tivities
IdentifyResour!es
Gevelop!hedule
"anageRisks
Planpro!urement
Plan +udget ProDe!t Plan
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2,
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Refining !ope• E>ampleC
• ne initial page 8ith the basi! information regarding the !ompanyand links to other pages 8ith further information on its produ!ts&the !ompany itself& and !onta!t information6
• Try to get the details
• +uilding an rderC shopping !art sie& history
• Ta> and hippingC !al!ulated before pur!hase/• Payment optionsC !redit !ards& pur!hase orders
• Priorities06 "ust have
26 :i!e to have
,6 "aybe in the future• These priorities are also inluen*ed b budget& development time& et!
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2.
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Work +reakdo8n tru!ture $W+%e-business
e-business8eb site
ff-lineinfrastru!ture
Web sitelayout
Web site;ontent
Web servi!einfrastru!ture
:et8orkready
Web serverready
7ard8areinstalled
Webserverinstalled
Web sitete>t ready
Produ!t Jsimages ready
Internal !apa!ityon e-business
operation
Internal !apa!ity on!ommuni!ations 8ith
foreign !lients
Intermal !apa!ityon maintenan!e
of 8eb !ontent
Intermal !apa!ityon maintenan!eof 8eb servi!e
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2
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Identify A!tivitiesOut*o+es !*ti'ities
Web site layout - Gevelop 8eb site layout
Web site te>t ready - Gevelop !ontent of 8eb site
Produ!tKs images ready - btain images of green !ooperativeKs produ!ts- Pro!ess the images to post in the 8eb site
:et8ork ready - Install Internet a!!ess
7ard8are installed - Install 8eb server $7ard8are%
Web server installed - Install 8eb server soft8are
Internal !apa!ity onmaintenan!e of 8eb !ontent
- Install soft8are for !ontent management- Gevelop internal !apa!ity on maintenan!e of 8eb !ontent
Internal !apa!ity onmaintenan!e of 8eb servi!e
- Gevelop internal !apa!ity on maintenan!e of 8eb servi!e
Internal !apa!ity on!ommuni!ations 8ith foreign!lients
- Gevelop pro!edures for !ommuni!ations 8ith foreign !lients- Gevelop templates for !ommuni!ations 8ith foreign !lients- Gevelop internal !apa!ity to deal 8ith foreign !lients
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Gevelop !hedule4 !*ti'it Prede*es
sor
Months
5 6 7 8 ; < 9 5= 55 56
0 Gevelop !ontent of 8eb site
2 btain images of green!ooperativeKs produ!ts
, Pro!ess the images to postin the 8eb site
2
. Gevelop 8eb site layout
Install Internet a!!ess
' Install 8eb server
< Install 8eb server soft8are '
( Install soft8are for !ontentmanagement
'
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2(
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Pro!urement Plan
• ;ondu!t your o8n resear!h to be prepared to pur!hase6It in!ludes things su!h as !urrent te!hnologies andpossible !ompanies to !ontra!t6
• To plan the pro!urement you should kno8 basi!ally 8hatto pur!hase and 8hen to pur!hase
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2B
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2B
+udget Plan
• Add !osts of internal and e>ternalresour!es
• Estimate the monthly e>penditure
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,*
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"anage Risk
• Identify risks
• IP& e-market Portal& Web developers
• 3inan!ial
• What to do/• Avoid
• Revise planning $s!ope& a!tivities& s!hedule&budget%
• "itigate• Redu!e impa!t
• Redu!e probability
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,0
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ProDe!t Plan
• The proDe!t plan is the !ompilation of all planningdo!uments developed6 It des!ribes ho8 the proDe!t 8illbe implemented and it should be used is a guidding tool6
• hould not be !onsidered a stati! do!ument6 "ake sure
that the proDe!t is implemented a!!ording to the plan butalso !ondu!t the on-going planning and update theproDe!t plan to refle!t the !hanges6
• It is a good pra!ti!e to keep the baselines regarding time$initial s!hedule%& !ost $+udget plan%& and s!ope $!opestatement%6 They 8ill be useful tools to monitoring theimplementation of the proDe!t6
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,2
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,2
ummary
• Planning& implementing and operating• Planning L strategy M implementation plan
• trategy L 3uture& no8 $internal=e>ternal%& !hoi!es
• trategy 8ill rea!h the target/ +usiness !ase
• Implementation plan• !ope
• A!tivities
• Resour!es
• !hedule
• Pro!urement
• Risks
• ProDe!t Plan
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,,
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,,
> ? !
$on*lusion
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