e -Teams NSF Lean LaunchPad

e-TeamsNSF Lean LaunchPad

Session 1 - IntroductionJanuary 14 and 16

University of Toledo

Ariss/EntrepreneurshipCohen/Business Law

Fournier / BioE Senior Design

National Science Foundation (NSF) funded program Program Developed in conjunction with the National

Collegiate Inventors and Innovators Alliance (NCIIA) Inter-disciplinary (combining different fields of study) 30 Teams annually Up to $1,000 per team to use to develop prototype

◦ Includes book materials Prototype funding opportunities beyond class (SBIR /

STTR) Follow the LeanLaunch curriculum – Process that

describes the “sell then build” philosophy of building an enterprise.

Lean LaunchPad

Technology Start-up companies are not like big companies.

Start-up companies do not have the time or resources to pursue concepts that the market does not want or need.

Start up companies will fail 90% of the time – and if a company is destined to fall into that 90% fail category, then fail fast to avoid wasting precious resources.

Thus, Start-ups should go through a rigorous process to determine as fast as possible if it is destined to fail (or conversely, SUCCEED!)

The process: Lean LaunchPad.

Over Arching Theme

Value Proposition – What are you building and for who? Customer Segments – users, influencers, recommenders, decision

makers, economic buyers and saboteurs. (Sales/Distribution) Channels – Direct, Indirect, OEM etc. Customer Relationships – Sales cycle and how do we get customers into

the sales channel. Revenue Streams – Strategy to generate cash from each customer

segment (upfront fees, licensing, subscription). Key Resources – What physical, financial, human or intellectual assets

do you have available to make your company successful. Key Partners – External companies whose products are services combine

with your value proposition to create a complete solution to satisfy your customer.

Key Activities – What are you doing everyday to make your business successful. (In this class, develop value proposition, identify customer segments, create surveys, contact customers)

Cost Structure – What are the costs involved in delivering your product and or service – both fixed and variable.

Curriculum OverviewTaken directly from the Business Model Canvass

http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf

Business Model Canvass

Assignment 1

What are you building and for who?

Define and Design your eTeams value proposition

Value Proposition

Assignment 2

What is your Customer Segments

Identify 100 potential companies that would be in your Customer Segments

Customer Segments

Assignment 2 b

Design a survey for your Customer Segment

Create Survey

Contact your customer segments Survey Record Data Report Data

Primary Market Research

Prior to the end of this session, each student should be assigned to a team

Schedule interaction Divide Tasks Plan

MAKE SURE TO SUBMIT A LIST TO YOUR PROFESSOR OF ALL THE MEMBERS ON YOUR TEAM. The format is on the next slide, copy and past into excel.

Form eTeams

NumberTeam Leader (by

class) Team Member Email Address Class

1 BioE     BioE

2 EFSB     EFSB

3 BLAW     BLAW

4        

5        

6        

7        

8        

e-Team List Format

Lean LaunchPad http://www.slideshare.net/sblank/lean-launc

hpad-educators-handbook-sept-2013 Business Model Canvass http://www.businessmodelgeneration.com/c

anvas

Online Resources