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e-Teams NSF Lean LaunchPad Session 1 - Introduction January 14 and 16 University of Toledo Ariss/Entrepreneurship Cohen/Business Law Fournier / BioE Senior Design

e -Teams NSF Lean LaunchPad

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e -Teams NSF Lean LaunchPad. Session 1 - Introduction January 14 and 16 University of Toledo Ariss /Entrepreneurship Cohen/Business Law Fournier / BioE Senior Design. Lean LaunchPad. National Science Foundation (NSF) funded program - PowerPoint PPT Presentation

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Page 1: e -Teams NSF Lean  LaunchPad

e-TeamsNSF Lean LaunchPad

Session 1 - IntroductionJanuary 14 and 16

University of Toledo

Ariss/EntrepreneurshipCohen/Business Law

Fournier / BioE Senior Design

Page 2: e -Teams NSF Lean  LaunchPad

National Science Foundation (NSF) funded program Program Developed in conjunction with the National

Collegiate Inventors and Innovators Alliance (NCIIA) Inter-disciplinary (combining different fields of study) 30 Teams annually Up to $1,000 per team to use to develop prototype

◦ Includes book materials Prototype funding opportunities beyond class (SBIR /

STTR) Follow the LeanLaunch curriculum – Process that

describes the “sell then build” philosophy of building an enterprise.

Lean LaunchPad

Page 3: e -Teams NSF Lean  LaunchPad

Technology Start-up companies are not like big companies.

Start-up companies do not have the time or resources to pursue concepts that the market does not want or need.

Start up companies will fail 90% of the time – and if a company is destined to fall into that 90% fail category, then fail fast to avoid wasting precious resources.

Thus, Start-ups should go through a rigorous process to determine as fast as possible if it is destined to fail (or conversely, SUCCEED!)

The process: Lean LaunchPad.

Over Arching Theme

Page 4: e -Teams NSF Lean  LaunchPad

Value Proposition – What are you building and for who? Customer Segments – users, influencers, recommenders, decision

makers, economic buyers and saboteurs. (Sales/Distribution) Channels – Direct, Indirect, OEM etc. Customer Relationships – Sales cycle and how do we get customers into

the sales channel. Revenue Streams – Strategy to generate cash from each customer

segment (upfront fees, licensing, subscription). Key Resources – What physical, financial, human or intellectual assets

do you have available to make your company successful. Key Partners – External companies whose products are services combine

with your value proposition to create a complete solution to satisfy your customer.

Key Activities – What are you doing everyday to make your business successful. (In this class, develop value proposition, identify customer segments, create surveys, contact customers)

Cost Structure – What are the costs involved in delivering your product and or service – both fixed and variable.

Curriculum OverviewTaken directly from the Business Model Canvass

Page 6: e -Teams NSF Lean  LaunchPad

Assignment 1

What are you building and for who?

Define and Design your eTeams value proposition

Value Proposition

Page 7: e -Teams NSF Lean  LaunchPad

Assignment 2

What is your Customer Segments

Identify 100 potential companies that would be in your Customer Segments

Customer Segments

Page 8: e -Teams NSF Lean  LaunchPad

Assignment 2 b

Design a survey for your Customer Segment

Create Survey

Page 9: e -Teams NSF Lean  LaunchPad

Contact your customer segments Survey Record Data Report Data

Primary Market Research

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Prior to the end of this session, each student should be assigned to a team

Schedule interaction Divide Tasks Plan

MAKE SURE TO SUBMIT A LIST TO YOUR PROFESSOR OF ALL THE MEMBERS ON YOUR TEAM. The format is on the next slide, copy and past into excel.

Form eTeams

Page 11: e -Teams NSF Lean  LaunchPad

NumberTeam Leader (by

class) Team Member Email Address Class

1 BioE     BioE

2 EFSB     EFSB

3 BLAW     BLAW

4        

5        

6        

7        

8        

e-Team List Format

Page 12: e -Teams NSF Lean  LaunchPad

Lean LaunchPad http://www.slideshare.net/sblank/lean-launc

hpad-educators-handbook-sept-2013 Business Model Canvass http://www.businessmodelgeneration.com/c

anvas

Online Resources