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e -Teams NSF Lean LaunchPad. Session 1 - Introduction January 14 and 16 University of Toledo Ariss /Entrepreneurship Cohen/Business Law Fournier / BioE Senior Design. Lean LaunchPad. National Science Foundation (NSF) funded program - PowerPoint PPT Presentation
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e-TeamsNSF Lean LaunchPad
Session 1 - IntroductionJanuary 14 and 16
University of Toledo
Ariss/EntrepreneurshipCohen/Business Law
Fournier / BioE Senior Design
National Science Foundation (NSF) funded program Program Developed in conjunction with the National
Collegiate Inventors and Innovators Alliance (NCIIA) Inter-disciplinary (combining different fields of study) 30 Teams annually Up to $1,000 per team to use to develop prototype
◦ Includes book materials Prototype funding opportunities beyond class (SBIR /
STTR) Follow the LeanLaunch curriculum – Process that
describes the “sell then build” philosophy of building an enterprise.
Lean LaunchPad
Technology Start-up companies are not like big companies.
Start-up companies do not have the time or resources to pursue concepts that the market does not want or need.
Start up companies will fail 90% of the time – and if a company is destined to fall into that 90% fail category, then fail fast to avoid wasting precious resources.
Thus, Start-ups should go through a rigorous process to determine as fast as possible if it is destined to fail (or conversely, SUCCEED!)
The process: Lean LaunchPad.
Over Arching Theme
Value Proposition – What are you building and for who? Customer Segments – users, influencers, recommenders, decision
makers, economic buyers and saboteurs. (Sales/Distribution) Channels – Direct, Indirect, OEM etc. Customer Relationships – Sales cycle and how do we get customers into
the sales channel. Revenue Streams – Strategy to generate cash from each customer
segment (upfront fees, licensing, subscription). Key Resources – What physical, financial, human or intellectual assets
do you have available to make your company successful. Key Partners – External companies whose products are services combine
with your value proposition to create a complete solution to satisfy your customer.
Key Activities – What are you doing everyday to make your business successful. (In this class, develop value proposition, identify customer segments, create surveys, contact customers)
Cost Structure – What are the costs involved in delivering your product and or service – both fixed and variable.
Curriculum OverviewTaken directly from the Business Model Canvass
http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf
Business Model Canvass
Assignment 1
What are you building and for who?
Define and Design your eTeams value proposition
Value Proposition
Assignment 2
What is your Customer Segments
Identify 100 potential companies that would be in your Customer Segments
Customer Segments
Assignment 2 b
Design a survey for your Customer Segment
Create Survey
Contact your customer segments Survey Record Data Report Data
Primary Market Research
Prior to the end of this session, each student should be assigned to a team
Schedule interaction Divide Tasks Plan
MAKE SURE TO SUBMIT A LIST TO YOUR PROFESSOR OF ALL THE MEMBERS ON YOUR TEAM. The format is on the next slide, copy and past into excel.
Form eTeams
NumberTeam Leader (by
class) Team Member Email Address Class
1 BioE BioE
2 EFSB EFSB
3 BLAW BLAW
4
5
6
7
8
e-Team List Format
Lean LaunchPad http://www.slideshare.net/sblank/lean-launc
hpad-educators-handbook-sept-2013 Business Model Canvass http://www.businessmodelgeneration.com/c
anvas
Online Resources