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www.ncpc.org.uk
www.dyingmatters.org
Dying Matters
Claire Henry, Chief Executive and
Joe Levenson, Director of Communications
National Council for Palliative Care
www.dyingmatters.org
THE DYING MATTERS COALITION
Dying Matters was set up by the National Council for Palliative
Care, the umbrella charity for all those involved in palliative
care, to support the 2008 End of Life Care Strategy
Our aim is to raise public awareness about the importance of
talking more openly about dying, death and bereavement and
of making your wishes known
Dying Matters has over 30,000 members ranging from health
and care organisations, funeral directors, legal and financial
organisations and thousands of individual members
www.dyingmatters.org
DYING MATTERS
PARTNERS
www.dyingmatters.org
WE SAY WE’RE CONFIDENT
www.dyingmatters.org
BUT WE’RE NOT TAKING ACTION
ComRes research released for Dying Matters Awareness
Week 2014 found:
Just 36% of adults said they had made a will
29% had let someone know their funeral wishes
6% had written down wishes or preferences about the care
they would want if they couldn’t make decisions
51% of people with a partner were unaware of their wishes
www.dyingmatters.org
CAMPAIGNING
www.dyingmatters.org
COMMUNICATIONS
www.dyingmatters.org
PEOPLE IN PARTNERSHIP
www.dyingmatters.org
DYING MATTERS: AWARENESS
WEEK 2014 IMPACT
We want to build on the impact of last year’s awareness week.
Member engagement was a real success story with hundreds of events and
activities across the country in shopping centres, town halls, hospices,
hospitals and arts venues.
At a conservative estimate, member activities directly reached over 500,000
people, with 8,000+ volunteer hours contributed
Over 300,000 Dying Matters promotional items were distributed in the run up
to awareness week
www.dyingmatters.org saw its highest ever traffic, with record numbers of
page impressions and visitors.
Social media was hugely successful. The #YODO hashtag (which we
promoted in relation to the theme of the awareness week: You only die once),
was used 8,789 times during the week.
Our YouTube channel experienced unprecedented traffic, with more than
1,000 hours of Dying Matters films watched. Dr Kate Granger’s film alone was
watched more 6,800 times during the week.
www.dyingmatters.org www.dyingmatters.org
MEDIA COVERAGE
650 pieces in regional and national media
Regional radio - 3.58 million listeners
137,813 webpage views in May
45,077 unique web visitors in May
8,789 uses of DM hashtag
(#YODO)
3,455 tweets or retweets
www.ncpc.org.uk
www.dyingmatters.org
DYING MATTERS
AWARENESS WEEK
2015
This year’s Dying Matters Awareness Week takes place from 18-24 May 2015 with the
theme of Talk, Plan, Live.
We have just launched new materials to encourage people to talk, plan and live
We’ll be commissioning research into public attitudes and behaviour, including around
financial planning
Exciting initiatives already planned by members across the country
We’re currently finalising details for the Dying Matters annual debate, which the Royal
College of Nursing are kindly hosting
There is now a permanent Awareness Week hub on the Dying Matters website,
offering practical tips and inspirational ideas for running events.
We are developing resources pack for members, containing ideas and information for
hosting an awareness raising event.
www.ncpc.org.uk
www.dyingmatters.org
NEW RESOURCES
Postcards
www.ncpc.org.uk
www.dyingmatters.org
NEW RESOURCES
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