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Customer Demands are Evolving
IT Holiday Initiatives: Revenue & E�ciency
What’s Changed for IT Infrastructure
'
Source: NRF 208 Report, NRF 2019 Forecast,NRF Holiday Deadline
Source: Adobe Analytics, Google, Industry Benchmark, American Express Survey
56% MORE MOBILE TRANSACTIONS
They’re more mobile than ever
INCREASE IN BUY ONLINE AND PICK UP IN STORE65% They want seamless omnichannel
14%+ HIGHER SPEND WHEN CUSTOMERS HAVE A GREAT EXPERIENCE
They reward great CX
But Cloud Migrations Remain Fresh
DRIVE CUSTOMER LOYALTY
ECOMMERCE CHANNEL PROFITABILITY
REDUCE COST OF SALES
MAXIMIZE ORDER VALUE
OPTIMIZE OMNICHANNEL EXPERIENCE
REDUCE FULFILLMENT AND SHIPPING TIME
REDUCE CUSTOMER SERVICE COSTS
REDUCE COST OF CUSTOMER ACQUISITION
ARE ACTIVELY MIGRATING TO THE CLOUD
Hybrid/Multi-Cloud Has Created Data Silos
MULTI-CLOUD
SINGLE PUBLIC
SINGLE PRIVATE
51%
50%
44%
41%
37%
34%
27%
27%
68%
84%
10%
3%
3% NO PLANS
53% POTENTIAL CUSTOMERS LEAVE IF ONLINE PERFORMANCE LAGS BY 3+ SECONDS
They’re much less patient
Holiday Database Infrastructure Readiness Checklist
Visit datastax.com to find out how you can ensure you’re ready for a record-breaking holiday season.
Learn More
USE A MULTI-CLOUD DATABASE WITH A UNIFIED SCHEMATO REDUCE PROPRIETARY DATABASES AND INSTANCES
Cut the Cloud Database Silos to Slash Risk
MOVE TO A DISTRIBUTED DATABASE ARCHITECTURE WITHNO SINGLE FAILURE POINTS THAT SCALES OUT HORIZONTALLY
Optimize Your Architecturefor Uptime and Volume
REVIEW ALL OPEN SOURCE DATABASES, ENSURE THEY’RECOMPLIANT, PATCHED, AND HAVE A STRONG SUPPORT SLA
Get Control Over Open Source Databases, Fast
USE A MULTI-MODEL, KEY-VALUE, TABULAR, DOCUMENT,AND GRAPH DATABASE WITH A SINGLE ADMIN UX
Reduce Database Complexity and Overhead
Shoppers wait until the last weekend before Christmas
60%
Faster than brick and mortar4-5x
Online Channel Demand12%
Get Ready for the Biggest Season Ever
2019 Holiday Season:A Tidal Wave Of Change
$700+Billion Holiday Sales
$150+ Billion Online Sales
Heightened Infrastructure Risks This Season
Source: Gatepoint Research, Data Management Pulse Report, IDC Survey, Annual Ponemon Research Study, Deloitte Holiday Survey
Data Silos are Risking Customer Experience
90% IT leaders struggle with growing proprietary data silos throughout their hybrid cloud
76% Blame inconsistent data across channels and lack of real-time information damaging customer service
Elasticity of Database Infrastructure in Doubt
$1M+ per hour, typical cost of large, critical holiday downtime
35% say up to 12 hours to fix a major issue
52% IT leaders worry about agility to handle peak loads across physical and digital touchpoints
Data Sprawl Creates Security and Ops Risk
45% Customers would have concerns shopping at a recently breached company
40% IT leaders state questionable security and jeapardized operational objectives is a key concern
Average cost of a database breach
Source: Gatepoint Research, Data Management Pulse ReportRightScale 2019 State of the Cloud Report
$3.92M
Is Your Infrastructure Ready For A Record-Breaking 2019 Holiday Rush?
New priorities. Fluid infrastructure. Changing
operational risks. Learn what’s keeping IT
leaders up at night as this season approaches.
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