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Driving Innovation
Baskut Tuncak, EEB Annual Meeting, 18 Oct. 2013
Image: D. Norman, THE DESIGN OF EVERYDAY THINGS (2nd ed. 2002)
1992 20090
20
40
60
80
100
120
140
160
180
200
incidence
mortality
U.S. childhood cancer rate
0
5
10
15
20
25
30
35
40
45
50
Projected % Growth in chemical production from 2012-2020 (UNEP 2012)
3
4,100
2011 2020
Projected growth in “green chemistry” relative to overall chemical industry turnover (UNEP, Pike Research)
Global Trends
Baskut Tuncak, EEB Annual Meeting, 18 Oct. 2013
Baskut Tuncak, EEB Annual Meeting, 18 Oct. 2013
“….we also need to recognize that regulation can be a big driver of innovation. This is particularly the case in the environmental arena.”Peter Droell, Head of Unit, DG Research and Innovation
REACH “Candidate List is a, if not the, driver for change at present”European Commission, 2012 REACH review Source: B. Tuncak, Driving Innovation (CIEL 2013)
Stronger laws drive innovation
Baskut Tuncak, EEB Annual Meeting, 18 Oct. 2013
Stronger laws at the global level
Bilateral Approaches• Opportunity and threat?• E.g. TTIP, Korean FTAs
Global Approach• “2020 goal and beyond”• Implementation and
expansion
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