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Erik Bransford - Junior Santos - Jeeyoung Jung - Micah McGuire
BACKGROUNDInnova is the quintessential example of quality. We pride our-selves on our meticulous attention to detail and it shows with our ever faithful customer base. We chose the name “Innova” (in-novation) because we felt that our product allows our customers to be as creative and innovative as they want to be. Each unit comes with interchangable colored components allowing for a customizable look for the drill.
GoalsTo create a playfull look and feelTo set the bar for excellence in craftsmanshipTo establish “Innova” as the “BMW” of power drills
TARGET AUDIENCE
Middle to Upper class, Do it yourselfers.
TONECool , Clean, Ocean, Tranquil, Reasuring
Creative Brief
User Personas
Newlyweds Michelle and her hus-band Jeff just purchased their first house together. Now that their bed-room has much more space than before, Kayla wanted to surprise Jeff by building him something to display all of his sports collectibles. Kayla isn’t the brightest when it comes to building things, but with the help of Innova drills, she had no problem putting together a nice shelf for Jeff to display his belongings.
Kayla is a first time college student at the University of Louisville. This is her first time living away from home and she is excited to be able to decorate her new dorm. She was in search for a sim-ple drill that could help her put together her new desk and bookshelf, as well as for future tasks needed to be done in the future.
“I doubt she put that shelf together herself.She probably paid someone to do it for her.”
“I didn’t even break a nail.”
Mark(right) spent a whole week trying to figure out what to buy his co-worker Kevin(left) as a birthday present. Since Kevin loves to draw and paint, Markfinally decided to buy Kevin a drill so he can hang up his art work all around his home.
“The Innova Drill was a great birthday. It comes in handy when I want to hang stuff in my studio or in my office at work.”
Competiteve Anyalsis
COLORS WHITE, ORANGE, BLACK
PHOTOGRAPHY
TOP HORIZONTAL
FIXED FIXED
MODERN, EXPENSIVELOW PRICEONLY ORANGE
NOT CHEAPONLY RED COLOR
FIXED
TOP HORIZONTAL TOP HORIZONTAL
PHOTOGRAPHY PHOTOGRAPHY
SANS SERIF SANS SERIF SANS SERIF
WHITE, NAVY, BLUE, GRAY WHITE, RED, GRAY
BLACK&DECKER BOSCH MILWAUKEE
TYPOGRAPHY
IMAGERY
PRIMARYNAVIGATION
PAGE LAYOUT
OVERALL FEELING
Moodboard
Logo
RGB
HEX
RGB
HEX
RGB
HEX
80 255 56
50CBD9 FFFFFF 384045
203 255 64217 255 69
INNOVA INNOVA
INNOVA INNOVA
INNOVA
INNOVA
Helvet ica Neue Helvet ica Neue Helvetica NeueHelvet ica Neue Helvet ica Neue Helvetica NeueAa Bb Cc Dd Ee F f Gg Hh I i J j Kk L l Mm Nn Oo Pp Qq Rr Ss T t Uu Vv Ww Xx Yy Zz
Style Guide
PRODUCT
PRODUCT STYLE
300
150
10 1020 20320 320 320
6030
3030
1010
1010
1080
640
Search
Logo/Title Header Area
Login/Cart
Gallery (Photo/Video)
Text Area Text Area Text Area
Menu Bar
WIRE FRAME 1
500
10 150 1020 890
6030
3010
10
1080
640
Search
Logo/Title Header Area
Login/Cart
Product Category Product List
Menu Bar
WIRE FRAME 2
© INNOVAAbout Us | Careers | Contact Us | Unsubscribe | Privacy Policy | Terms Of Use | Register Your Product | IMPORTANT Product Recalls
NEW
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INN20-118V Compact Tough™ 1/2” Hammer Drill/Driver
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Aperum as es audis rem non reperibus quossit iu-ment et, ut et audis mod que consedio culpa con-sequostem fugia sit aut laborehendit undenisquis sa simusan disquis aria Aperum as es audis rem non reperibus quossit iument et, ut et audis mod que consedio culpa
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Aperum as es audis rem non reperibus quossit iument et, ut et audis mod que consedio culpa consequ-ostem fugia sit aut laborehendit undenisquis sa simu-san disquis aria intur?
Aximus mollorpore, id qui cupturepudi dendigenis magni odi con reperuntum aceptini cullectore cusdam enet et facid eatisque post omnimos ium ate sunda
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© INNOVAAbout Us | Careers | Contact Us | Unsubscribe | Privacy Policy | Terms Of Use | Register Your Product | IMPORTANT Product Recalls
Overview
Browse by Category
Smart innovations throughout the house and beyond.
Browse by Category
Browse by Brand
New Product
Batteries & Chargers
Where To Buy
MAIN PAGE
ABOUT PRODUCT FAQs CONTACT
Aperum as es audis rem non reperibus quossit iument et, ut et audis mod que consedio culpa consequ-ostem fugia sit aut laborehendit undenisquis sa simu-san disquis aria intur?
Aximus mollorpore, id qui cupturepudi dendigenis magni odi con reperuntum aceptini cullectore cusdam enet et facid eatisque post omnimos ium ate sunda doluptat arum fugit repudit alis et, tem qui doloritas experch icabore mincia vit mos ent, sunt
Featured Products
Search Product
Login / My Cart
GO
Browse
INNOVANEWSLETTER
INNOVA
SUBSCRIBE
Register a Product
Parts And Service
Contact Customer Service
First Name
Last Name
12V MAX Lithium Drill/Driver
BUY NOW BUILD YOUR INNOVA
INN201
INN202
INN203
INN204
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