Erik Bransford - Junior Santos - Jeeyoung Jung - Micah McGuire

BACKGROUNDInnova is the quintessential example of quality. We pride our-selves on our meticulous attention to detail and it shows with our ever faithful customer base. We chose the name “Innova” (in-novation) because we felt that our product allows our customers to be as creative and innovative as they want to be. Each unit comes with interchangable colored components allowing for a customizable look for the drill.

GoalsTo create a playfull look and feelTo set the bar for excellence in craftsmanshipTo establish “Innova” as the “BMW” of power drills

TARGET AUDIENCE

Middle to Upper class, Do it yourselfers.

TONECool , Clean, Ocean, Tranquil, Reasuring

Creative Brief

User Personas

Newlyweds Michelle and her hus-band Jeff just purchased their first house together. Now that their bed-room has much more space than before, Kayla wanted to surprise Jeff by building him something to display all of his sports collectibles. Kayla isn’t the brightest when it comes to building things, but with the help of Innova drills, she had no problem putting together a nice shelf for Jeff to display his belongings.

Kayla is a first time college student at the University of Louisville. This is her first time living away from home and she is excited to be able to decorate her new dorm. She was in search for a sim-ple drill that could help her put together her new desk and bookshelf, as well as for future tasks needed to be done in the future.

“I doubt she put that shelf together herself.She probably paid someone to do it for her.”

“I didn’t even break a nail.”

Mark(right) spent a whole week trying to figure out what to buy his co-worker Kevin(left) as a birthday present. Since Kevin loves to draw and paint, Markfinally decided to buy Kevin a drill so he can hang up his art work all around his home.

“The Innova Drill was a great birthday. It comes in handy when I want to hang stuff in my studio or in my office at work.”

Competiteve Anyalsis

COLORS WHITE, ORANGE, BLACK

PHOTOGRAPHY

TOP HORIZONTAL

FIXED FIXED

MODERN, EXPENSIVELOW PRICEONLY ORANGE

NOT CHEAPONLY RED COLOR

FIXED

TOP HORIZONTAL TOP HORIZONTAL

PHOTOGRAPHY PHOTOGRAPHY

SANS SERIF SANS SERIF SANS SERIF

WHITE, NAVY, BLUE, GRAY WHITE, RED, GRAY

BLACK&DECKER BOSCH MILWAUKEE

TYPOGRAPHY

IMAGERY

PRIMARYNAVIGATION

PAGE LAYOUT

OVERALL FEELING

Moodboard

Logo

RGB

HEX

RGB

HEX

RGB

HEX

80 255 56

50CBD9 FFFFFF 384045

203 255 64217 255 69

INNOVA INNOVA

INNOVA INNOVA

INNOVA

INNOVA

Helvet ica Neue Helvet ica Neue Helvetica NeueHelvet ica Neue Helvet ica Neue Helvetica NeueAa Bb Cc Dd Ee F f Gg Hh I i J j Kk L l Mm Nn Oo Pp Qq Rr Ss T t Uu Vv Ww Xx Yy Zz

Style Guide

PRODUCT

PRODUCT STYLE

300

150

10 1020 20320 320 320

6030

3030

1010

1010

1080

640

Search

Logo/Title Header Area

Login/Cart

Gallery (Photo/Video)

Text Area Text Area Text Area

Menu Bar

WIRE FRAME 1

500

10 150 1020 890

6030

3010

10

1080

640

Search

Logo/Title Header Area

Login/Cart

Product Category Product List

Menu Bar

WIRE FRAME 2

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NEW

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INN20-118V Compact Tough™ 1/2” Hammer Drill/Driver

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Aximus mollorpore, id qui cupturepudi dendigenis magni odi con reperuntum aceptini cullectore cusdam enet et facid eatisque post omnimos ium ate sunda

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12V MAX Lithium Drill/Driver

$120.00 $89.00

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© INNOVAAbout Us | Careers | Contact Us | Unsubscribe | Privacy Policy | Terms Of Use | Register Your Product | IMPORTANT Product Recalls

Overview

Browse by Category

Smart innovations throughout the house and beyond.

Browse by Category

Browse by Brand

New Product

Batteries & Chargers

Where To Buy

MAIN PAGE

ABOUT PRODUCT FAQs CONTACT

Aperum as es audis rem non reperibus quossit iument et, ut et audis mod que consedio culpa consequ-ostem fugia sit aut laborehendit undenisquis sa simu-san disquis aria intur?

Aximus mollorpore, id qui cupturepudi dendigenis magni odi con reperuntum aceptini cullectore cusdam enet et facid eatisque post omnimos ium ate sunda doluptat arum fugit repudit alis et, tem qui doloritas experch icabore mincia vit mos ent, sunt

Featured Products

Search Product

Login / My Cart

GO

Browse

INNOVANEWSLETTER

INNOVA

SUBSCRIBE

Register a Product

Parts And Service

Contact Customer Service

First Name

Last Name

Email

12V MAX Lithium Drill/Driver

BUY NOW BUILD YOUR INNOVA

INN201

INN202

INN203

INN204

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