View
3
Download
0
Category
Preview:
Citation preview
Dr. Su-Jeong Hwang Shin, Associate Professor
Email: su.hwang @ ttu.edu
Website: www.myweb.ttu.edu/shwang
Assignment: APA writing style – required!
Source of Inspiration
Design Activity: Thumbnail Sketch
Paris coutureManufacturers and designers of Missy.
European prêt-a-porter (ready to wear)Manufacturers of junior and young contemporary
clothes.
Paris/ London/ and Milan To review the new styles
Fashion Trend Publications Opening with articles on fabric trends, sketches or style
predictions, interviews with designers… The fashion shows Fashion editors select the styles and send photos, stories
to US for publication in consumer and trade fashion magazines and newspapers. Retailers and manufactures depend on subscription
fashion trend publications. Fashion predictions
U.S. fashion trend is NOT same as Europe. Some ideas are too advanced or impractical for the American
lifestyle. U.S. designers inspired by a common source. Some designers use Paris fashion trends only as a frame of
reference and do not copy the styles exactly. Designers are influenced by colors, silhouettes, and details.
Seventh Avenue (SA) in New York Most established garment manufactures have offices and where
upscale U.S. ready to wear manufacturing is centered.
Inspiration is everywhere !!!
Street fashion Travel pursuing information on the latest trends Street fashion from young people, wearing in new ways. Tremendous influence over fashion trends. Influence high fashion. Researching street fashion. Designers influenced by the way a customer accessorizes. Consumers are influenced by displays & windows. Fashion magazines and trend reports promote street fashion
(Including movie and music stars wearing) Instyle (Personality) Fruits (http://www.street-mg.com/xnew/) Paparazzi (photographers) to capture the upscale wearing.
Street fashion
Niche Markets A specialized customer outside the mainstream. Specialized sporting Skiing, golfing, hunting, etc.
Specialized lifestyles Farming, western apparel, and surf wear
Special events Weddings, proms, and dance clubs
Designers constantly monitor the subtle fashion trends in niche markets. Observe and influenced same as street fashion
Published sources of fashion trend Designers need flash idea/ motivation for a new
season.
Consumer NewspapersDaily consumers newspapers for each city carry
current fashion information and advertisements for local retailers.
Trade NewspapersWomen’s Wear Daily
(WWD) Fairchild publications,
NY. The most important
trade publications for women’s apparel. “Bible of the women’s
apparel industry”
Trade Newspapers DNR (Daily News
Record) The menswear and
textile markets.
Trade NewspapersCalifornia Apparel
News Fashion publications,
LA. The West Coast market.
Published weekly and includes want ads.
California Apparel News
Trade Newspapers Apparel Industry
Magazine (AIM) Technical
manufacturing news Visit Website:
www.aimagazine.com
New York Times Sunday Magazine Important to the
fashion trade Retailers and
manufacturers advertise in it. Occasional fashion
supplements are published.
W. Monthly newspaper Reprints of soft news
(interviews, fashion reports, society news, etc.) during the month in WWD. Retailers’ and
Manufacturer’s advertisements.
Domestic Magazines (Glossies)Children’s and young girls’ wear General ideas from: Ladies’ Home Journal/ Parents/ Teen/ Junior/ Victoria
Trade magazines: Exclusive on children’s wear : Children’s business,
Earnshaw’s/Junior/ and Kid’s wear. Seventeen (the most popular publication)
Young women In Style/ Out/ Paper/Movies/ Nylon/Teen People/Lucky
Domestic Magazines (Glossies)General high fashion Vogue, Harper’s Bazaar,
Elle, etc…
Men’s Fashions Esquire, GQ, MR,
Details, Gear, M, Outwear, etc…
Successful mail order (Catalog merchandise) Strong brand identityVery narrow A Concentration on one apparel category i.e. women’s underwear
Deep selection of merchandise A wide range of colors, styles, and sizes
Catalogs published by major retailers i.e. Victoria Secret/ Spiegel’s/ Land’s End/ J.Crew/and
Eddie Bauer
Internet sources Shopping on-lineWorth Global Style Net work (www.WGSN.com) A news and information service based in London. Powerful business tool (business news, industry, and
designer reviews, product trends, and financial news that affects the fashion industry.
European and domestic high fashion designers.Cyber-magazines.
Visit website: http://www.stylesight.com
Visit website: http://www.infomat.com
Visit website: http://www.londonfashionweek.co.uk
High end products Haute Couture Pierre Cardain http://www.pierrecardin.com/
Sposa (bridal wear) http://www.sposa.com/welcome.html Textiles
Italy Uomo Vogue/ Vogue Mare
France Vogue Homme Elle/ Marie Claire (Youth market)
Japan Fruits Egg/Asayan/Get On/ Can Cam/Cool/ and JJ
Fashion reports Reports are sold as annual subscriptions directly to
manufacturers Research color, lifestyle, and fashion trends, and
report to designers, and manufacturers of popular apparel. Example: SnapFashun, Fashion Snoops, etc.
Fashion forecasting
Other sourcesColor Standard Pantone Textile Color system
Resource Guides and Industry directories Davidson’s Textile Blue Book
Historical Publications Bazaar(since 1860), Godey’s lady’s book (1830-1890),
Ladie’s Home journal (since 1883), Le Bon Ton (1912-1920), Sears and Montgomery ward catalogs, Vogue (since 1893)
Betsy Johnson “ BJ rocks glamour with
an edge”
Badgley Mischka “We were inspired by a
lot of friends at some wonderful parties. We want to pile on the most glamorous pieces in an offhanded casual way” Betsy Johnson and Badgley Mischka
Donna Karan “Twenty years of urban
decadence”
Kimora Lee Simmons “The new Pink
Collection will be for the fabulous woman whose lifestyle is defined by opulence and luxury” Donna Karan and Kimora Lee
Simmons
Zac Posen “Urban Chic: a new
look for the new millennium. Refined and sculptural.”
Han Feng “Asia is blooming- lot’s
of spice colors, electric blues, greens and big peonies prints.”
Zac Posen and Han Feng
Recommended