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DISSEMINATION STRATEGY
What is the purpose of dissemination?• promoting the project and activities within it - ensuring
appropriate visibility
• informing about the progress of our work
• communicating benefits of the project to its beneficiaries
• recruiting potential partners and people to cooperate with (in the project and other activities related to VET mobilities)
• establishing channels of communication with potential beneficiaries
• informing about each partner's activities in the area of VET mobilities
• informing and advising on VET projects, mobilities and their benefits
What will we disseminate and inform about?• iMove project
• Multi-stakeholder Mobility Platforms
• Website
• VET mobility projects
• Partner organisations
Target groups for dissemination activities
Same as target groups of the project:
• VET schools,
• stakeholders from the business sector,
• public stakeholders,
• NGOs.
Additional target group (for internship mobilities):
• Individuals (graduates, unemployed)
Tools• Making iMove visible through mobility projects
• Website
• Blog (special part of the website)
• Social media:• Facebook• Twitter• LinkedIn(out proposal)
Visibility of iMove in mobility projects – general rules• Make sure to mention and involve iMove into E+ KA1 mobility
projects.
• Logos and links on VET schools project websites
• Include it in all videos / printed materials made during mobility projects
• Display iMove during dissemination conferences
Website• Goal: info on the project and partnership, channel for
communication with external entities, uploading project results, a place to implement the MMP
• Target groups : all target groups of the project
• Language: English + recommended translation of main sections to languages of participating countries
• Author and responsible partner: UNISER
• Access and updating data: UNISER with support from other partners
• URL address: www.imovenetwork.org
Blog (1)• Goal: to present the partnership as an expert in the area of VET
mobilities; to convey information on the project and partnership; propagating results of the project
• Target groups : recipients interested in VET mobilities; potential partners of the project
• Language: English (possibly, each entry translated into all 7 languages of the partnership; this will cause certain delay in publishing posts - to be decided by the partnership)
• Content:• not only the project itself, but also various issues related to VET mobilities,
vocational education, EU-funded project, the labour market (what is a mobility? statistics on VET projects: how much funding? etc.)
• excerpts from report created during the project; in-depth description of current activities
Blog (2)• Organising work on the blog:
◦ Semper Avanti:• main coordinator• responsible for collecting entries, editing them and creating a schedule for publication• collecting "general entries" from partners when there are no important events in the
project; publishing info on important events and milestones• monitoring the blog, including moderation of comments, etc.
◦ Other partners:• editing entries - on average, a new entry will be published twice a month on a rotational
basis• translating entries into languages of partner countries (if decided)• possibly, moderating comments in a given language
• Responsible partner: Semper Avanti
• Access to blog, updating entries: Semper Avanti
• URL address: recommended as a sub-page of the project website, for instance www.imovenetwork.org/blog
Facebook (1)• Goal: standard form of dissemination; informing about progress in the
project
• Target groups: individuals from target groups
• Content:• publishing news on the progress of the project or important events (mobilities,
conferences, meetings with decision-makers etc.)• informing about milestones and results, posting links• promoting new entries on the blog (posting links)• photo albums - interesting photos showing partner meetings, promotional
materials, conferences, meetings in schools, presentations; important - such events should be documented!
• Language: English for general entries + possibly, regionally targeted entries in other languages of partner countries (each language version should be displayed only in a given country)
Facebook (2)• Technical issues:
• short, succinct entries - it is better to post a link to lengthy quotes from the blog or website:
• using hashtags - mostly #imove and other, related to the subjectConferences and other networking / dissemination events
• entries from Facebook are linked to and published also on Twitter
• Author and responsible partner: Semper Avanti
• Access to the website and updating data: main admin - Semper Avanti; editing - access for all partners - each partner should be asked to delegate one person acting as an editor
• URL website: https://www.facebook.com/imovenetwork
Twitter• Goal and target groups – same as Facebook
• Additional:
• More active prior important activities:
• Project application deadlines
• Conferences and other networking / dissemination events
• Author and responsible partner: Semper Avanti
• Access to the website and updating data: main admin - Semper Avanti; editing - access for all partners - each partner should be asked to delegate one person acting as an editor
URL website: https://twitter.com/iMove_Network
LinedIn – our proposal◦ An additional social media tool dedicated to professional development
Goal: presenting the project and partnership from the business perspective, reaching the business sector representatives and their target groups, aqisition of business partners
Target Groups: business representatives
Possibilities offered by LinkedIn: promotional campaigns, reaching speciffic targets in chosen business sectors
Activities after launch –
Activity on organisational and individual level – Article sharing, own content
Word of Mouth marketing
Real – time monitorning of the internet and ‘buzz’ of iMove – i.e. using the Brand24 tool.
Activity on the internet forums in threads on VET, internships, mobility etc.
-Replying to posts
-Initiating threads
-Commenting articles
- Local targeting
Promotion of MMP’s Platform – proposal (1)
At launch:
• PR - Press information in local media (no costs associated)
• FACEBOOK - Social Ads campaign with links to the website
• LINKED-IN - Targeted mailing campaign for local business – premium click
• WEBSITE POSITIONING (SEO) - google search engine optimisation – for most popular keywords/phrases associated with VET mobilities i.e. ‘interns Wroclaw’, ‘vocational training Emilia-Romagna’
Promotion of MMP Platform – proposal (2)
After launch:
• WEBSITE POSITIONING (SEO) - monitorning and upkeep of high positioning of keywords/phrases
• ADWORDS (SEM) - can be used until the desired positioning is achieved
• LINKED IN - activity on organisational and individual level – Article sharing, own content
• FACEBOOK – upkeep, links to intersting events etc
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