DISSEMINATION STRATEGY

What is the purpose of dissemination?• promoting the project and activities within it - ensuring

appropriate visibility

• informing about the progress of our work

• communicating benefits of the project to its beneficiaries

• recruiting potential partners and people to cooperate with (in the project and other activities related to VET mobilities)

• establishing channels of communication with potential beneficiaries

• informing about each partner's activities in the area of VET mobilities

• informing and advising on VET projects, mobilities and their benefits

What will we disseminate and inform about?• iMove project

• Multi-stakeholder Mobility Platforms

• Website

• VET mobility projects

• Partner organisations

Target groups for dissemination activities

Same as target groups of the project:

• VET schools,

• stakeholders from the business sector,

• public stakeholders,

• NGOs.

Additional target group (for internship mobilities):

• Individuals (graduates, unemployed)

Tools• Making iMove visible through mobility projects

• Website

• Blog (special part of the website)

• Social media:• Facebook• Twitter• LinkedIn(out proposal)

Visibility of iMove in mobility projects – general rules• Make sure to mention and involve iMove into E+ KA1 mobility

projects.

• Logos and links on VET schools project websites

• Include it in all videos / printed materials made during mobility projects

• Display iMove during dissemination conferences

Website• Goal: info on the project and partnership, channel for

communication with external entities, uploading project results, a place to implement the MMP

• Target groups : all target groups of the project

• Language: English + recommended translation of main sections to languages of participating countries

• Author and responsible partner: UNISER

• Access and updating data: UNISER with support from other partners

• URL address: www.imovenetwork.org

Blog (1)• Goal: to present the partnership as an expert in the area of VET

mobilities; to convey information on the project and partnership; propagating results of the project

• Target groups : recipients interested in VET mobilities; potential partners of the project

• Language: English (possibly, each entry translated into all 7 languages of the partnership; this will cause certain delay in publishing posts - to be decided by the partnership)

• Content:• not only the project itself, but also various issues related to VET mobilities,

vocational education, EU-funded project, the labour market (what is a mobility? statistics on VET projects: how much funding? etc.)

• excerpts from report created during the project; in-depth description of current activities

Blog (2)• Organising work on the blog:

◦ Semper Avanti:• main coordinator• responsible for collecting entries, editing them and creating a schedule for publication• collecting "general entries" from partners when there are no important events in the

project; publishing info on important events and milestones• monitoring the blog, including moderation of comments, etc.

◦ Other partners:• editing entries - on average, a new entry will be published twice a month on a rotational

basis• translating entries into languages of partner countries (if decided)• possibly, moderating comments in a given language

• Responsible partner: Semper Avanti

• Access to blog, updating entries: Semper Avanti

• URL address: recommended as a sub-page of the project website, for instance www.imovenetwork.org/blog

Facebook (1)• Goal: standard form of dissemination; informing about progress in the

project

• Target groups: individuals from target groups

• Content:• publishing news on the progress of the project or important events (mobilities,

conferences, meetings with decision-makers etc.)• informing about milestones and results, posting links• promoting new entries on the blog (posting links)• photo albums - interesting photos showing partner meetings, promotional

materials, conferences, meetings in schools, presentations; important - such events should be documented!

• Language: English for general entries + possibly, regionally targeted entries in other languages of partner countries (each language version should be displayed only in a given country)

Facebook (2)• Technical issues:

• short, succinct entries - it is better to post a link to lengthy quotes from the blog or website:

• using hashtags - mostly #imove and other, related to the subjectConferences and other networking / dissemination events

• entries from Facebook are linked to and published also on Twitter

• Author and responsible partner: Semper Avanti

• Access to the website and updating data: main admin - Semper Avanti; editing - access for all partners - each partner should be asked to delegate one person acting as an editor

• URL website: https://www.facebook.com/imovenetwork

Twitter• Goal and target groups – same as Facebook

• Additional:

• More active prior important activities:

• Project application deadlines

• Conferences and other networking / dissemination events

• Author and responsible partner: Semper Avanti

• Access to the website and updating data: main admin - Semper Avanti; editing - access for all partners - each partner should be asked to delegate one person acting as an editor

URL website: https://twitter.com/iMove_Network

LinedIn – our proposal◦ An additional social media tool dedicated to professional development

Goal: presenting the project and partnership from the business perspective, reaching the business sector representatives and their target groups, aqisition of business partners

Target Groups: business representatives

Possibilities offered by LinkedIn: promotional campaigns, reaching speciffic targets in chosen business sectors

Activities after launch –

Activity on organisational and individual level – Article sharing, own content

Word of Mouth marketing

Real – time monitorning of the internet and ‘buzz’ of iMove – i.e. using the Brand24 tool.

Activity on the internet forums in threads on VET, internships, mobility etc.

-Replying to posts

-Initiating threads

-Commenting articles

- Local targeting

Promotion of MMP’s Platform – proposal (1)

At launch:

• PR - Press information in local media (no costs associated)

• FACEBOOK - Social Ads campaign with links to the website

• LINKED-IN - Targeted mailing campaign for local business – premium click

• WEBSITE POSITIONING (SEO) - google search engine optimisation – for most popular keywords/phrases associated with VET mobilities i.e. ‘interns Wroclaw’, ‘vocational training Emilia-Romagna’

Promotion of MMP Platform – proposal (2)

After launch:

• WEBSITE POSITIONING (SEO) - monitorning and upkeep of high positioning of keywords/phrases

• ADWORDS (SEM) - can be used until the desired positioning is achieved

• LINKED IN - activity on organisational and individual level – Article sharing, own content

• FACEBOOK – upkeep, links to intersting events etc