Discovering the Tools for Success

Discovering the Tools for Success

December 2014

Brendan McClellanAssociate Director of Customer

Successbmcclellan@weddingwire.com

Presented By:

Welcome to our Tools Training Session!

• Specifically for our premium members• Please ask questions throughout

Send questions to ‘Organizers and Panelists’ We’ll try to answer questions at the end

• We’ll send you a copy of the presentation and post in our Education Center

Here's how to win:

1. Attend the December tools training session2. Use at least one tool by January 9, 2015

(Ex. send a review request, create a video, etc.)3. Find out on Monday, January 12th if you’re

the lucky winner

Holiday Giveaway!Win 2 free tickets to WeddingWire World 2015

Find out more at: http://wed.li/wwworld2015

WeddingWire Tools • Review Collector Tool • Social Media Manager• Facebook Page Designer• Video Builder• Mobile Website Creator• Search Engine Optimizer• Client Management Tools• Analytics Beta

Collect and manage your reviews using

Review Collector Tool

of consumers trust online reviews as much as

personal recommendations

88%*Local Consumer Review Survey (2014)

say positive reviews make them more likely to visit a

local business website

57%*Local Consumer Review Survey (2014)

Double-digit reviews drive success

0-10 11-20

+106% trafficCreate a Multiplier Effect on Your Listing

Live Demo

Manage your social media presence using the

Social Media Manager

What % of online users count on social media when

making a purchase?

46%Source: Nielsen

Social media is influencing SEO results

Customize your business page using the

Facebook Page Designer

1) 1.15 billion monthly active users

2) 68% login from mobile per month

3) 70% of companies use Facebook to gain new customers

Source: Search Engine Journal

Tumblr

LinkedIn

Instagram

Pinterest

Goggle+

Twitter

YouTube

Facebook

6%

11%

12%

16%

17%

24%

26%

55%

More than half of the country uses FacebookPercentage of internet users that are actively using the following social media sites (Q4 2013)

Source: globalwebindex Base: North American internet users 16-64

Facebook

YouTube

Twitter Google+ Pinterest Instagram

LinkedIn

Tumblr

Millions of engaged couples are on facebook

4.4 million

Live Demo

Create unlimited, professional videos

with theVideo Builder

How many online video consumers will there be in

2015?

1.5 billionSource: Cisco Systems

Live Demo

Optimize your site for mobile & tablet devices

using the Mobile Website Creator

Mobile sites don’t have to replicate the web- Provide a good user experience

Live Demo

Optimize your WeddingWire Storefront

with the Search Engine Optimizer

A top 3 ranking drives significant clicks60% of all organic clicks go to the top three organic search results

1 2 3 4 5 6 7 8 9 10

27%

20%

13%10% 9%

7%5%

3% 4% 3%

RANKING ON SEARCH RESULTS PAGE

SHAR

E O

F CL

ICKS

Source: Marketing Sherpa, 2007

Live Demo

Manage your clients with the

Client Management Tools

You have access to a suite of industry leading tools that allow you to manage your client relationships from end to end; effectively moving customers from prospect to payment.

How Can The Client Management Tools Help You?

Live Demo

Track your Storefront Clicks & Reviews with

Analytics BETA

AnalyticsBeta provides you with data to track how your WeddingWire ad is performing, in addition to how many reviews you receive each month. You

can even compare the results to your competition in your region and category!

Live Demo

1. Leave a comment in the questions section of today’s webinar to have your dedicated CSM reach out to schedule a 15 minute WeddingWire account health check

2. Email our team at success@weddingwire.com

3. Contact your Customer Success Rep through your WW Account

How to Get In Touch:

Questions?