Director of Strategic Advisory · Better Sales System 4. Better Brand & Marketing 5. Better...

j.aldridge@businessdepot.com.au

[ 07 ] 3193 3000

0427 151 181

Director of Strategic Advisory

@jacobaldridge

Why do I want to change?

What do I need to do differently?

Am I implementing the new way?

It’s OK to be ‘Consciously Incompetent’ at a skill

you’ve just discovered

Take the time to research and design a plan for

implementing your ideas

This means writing things down, communicating with

the team, and keeping track of your plans until your

outcomes are fully realised

• Personal

• Cultural

• Commercial

• Brand Promise

• Growth Plan

• Client Journey

• Ops Structure

• Skills & Training

• Profit Formula

• Documented Systems & Processes

• Expectations Communicated

& Managed

• Personal

• Cultural

• Commercial

• Brand Promise

• Growth Plan

• Client Journey

• Ops Structure

• Skills & Training

• Profit Formula

• Documented Systems & Processes

• Expectations Communicated

& Managed

100%

Waste

Increase power

‘Be Better’

100%

Bigger engine

‘Be Bigger’

1. Better Analysis & Financials

2. Better Capability

3. Better Sales System

4. Better Brand & Marketing

5. Better Culture

6. Better Operations

1. More People [Resources]

2. More Products

3. More Channels

4. Better Pricing & Packaging

5. Better Client Base

6. New Paradigm

Are you communicating WHY you make the

decisions that you do?

Which is why they often get misaligned

To identify the real source of a business issue, you

may need to ask ‘Why?’ (What Context?) 5 times –

this will take you all the way up to the highest filters

in your Personal and Business Vision

Google ‘speedbumps hurdles and brick walls’ to learn more

How are they feeling? What are their challenges?

Implement the great ideas that are right for you, and don’t

waste time on those you don’t need yet

L

K

J

Remember, be clear and constant with your

communication, especially when delivering a WOW

You may have created some Fails and not even realise

it!

And if they keep failing to meet your expectations, wrap

them in love and send them on their way

Organizational

People

Perceived Difficulty

Attitude

Significant Others

Need for Change

Leadership Support

Change Process

Confidence

Personal Motivation

Set the right expectations with your team about the

time and energy involved

You can do an review of your business today to see

where great ideas are failing

Asking them how they feel about a specific project

can determine where in the design and execution

process you currently are, and what you need to do

next

1. Squirrels (Inspiration, Design, Execution)

2. Context (The 5 Whys)

3. Copying the Wrong Homework (The Business Lifecycle)

4. Growth Kills (More Power or a Bigger Engine)

5. Culture (WHO, WHY, WHAT and HOW)

6. Great, Expectations (WOW Model)

7. Do you really want to hurt me (Change Readiness)

8. The End (Who’s Helping You With That?)

Your business dramas are unique … just like

everybody else’s

Prioritise the 1-3 things you feel would have the most

impact

Can I help you with that?

Sign up for Blackboard Fridays to

receive Jacob’s value bombs weekly!

Why successful businesses fail to

implement their great ideas … and

how you can be the exception.

j.aldridge@businessdepot.com.au

[ 07 ] 3193 3000

0427 151 181

@jacobaldridge