Digitising Career Management CDI Annual Conference · 2017. 12. 6. · A) A Third of employers use...

Digitising Career Management

CDI Annual ConferenceJohn Ambrose

www.complete-careers.com

john.ambrose@complete-careers.com

Session Overview

• Review the 7 C’s of digital career literacy and define the scope/urgency/importance of digital career literacy skills (with a particular focus on Career Management Skills)

• Identify tools, resources and strategies that can support delivery of digital career literacy skills

• Explore potential barriers in implementing a digital career literacy strategy and plan how to overcome these

Introduction• Partner of Complete-

Careers LLP

• Lead Director of a National Quality in Careers Standard Award (Career Mark)

• Associate of ICeGS

• Masters in Careers Guidance

• Champion of social media in careers programmes

What percentage of employers use or plan to use social media when hiring staff?

A) 33% (a third)

B) 60%

C) 92%

Answers

A) A Third of employers use social media to recruit (Independent 2015)

B) 60% of employers use social networking sites to research job candidates, up from 52% last year and 11% in 2006 (Career Builder April 2016)

C) 92% of recruiters use social media to find high quality candidates (Jobvite 2015)

Generation Z 5 Generations of todays workforce

Veterans

Born 1937 -1947

Baby Boomers

Born 1948- 1963

Generation X

Born 1964 -1978

Generation Y

Born 1979 -1999

Generation Z

Born after 2000

Source: Chartered Institute of Personnel and Development 2015

7 Cs of digital career literacy

Changing

Collecting

Critiquing

ConnectingCommunicating

Creating

Curating

Changing

“the ability to understand and adapt to changing career

contexts”

Shift Happens:

https://www.youtube.com/watch?v=sSmlDkoa5N0

video resume of Mark Leruste on YouTube

Communicating

“the ability to interact effectively across a range of different platforms and to

understand the ‘netiquette’ of different interactions and to use them in the

context of career”.

Communicating

Creating

“the ability to create online content that represents your

interests, skills and career history”

1.Do you know who will see your posts?

2. Do you know your online reputation can hurt you?

3. Do you know your online reputation can help you?

4. Have you changed the default privacy setting

on each of your social media sites?

5. Did you know your online privacy is only as secure as your least reliable friend/contact on your social media?

Popular General Social Media Platforms Facebook - to network for job opportunities

Twitter - research companies and approach

Google + - authorship site to organise your web content and present to employers

YouTube - post videos and share achievements

Linked-In - create a more career orientated network.

Specialist Site Examples (Vocationally Related)

Pinterest - for anyone in the creative industries

Cucumbertown - a networking site for cooks/chefs

Epernicus - for research scientists

HR.com - social networking site for HR professionals

Flickr - photo sharing and photography

Curating

“the ability to develop, review and edit your online presence”

Personal Branding

Love it or hate it…

Everything revolves around*:

* Other search engines are available!

What does Social Media say about you/your learners?

Can you/they do anything About it ?

Yes /No

Group Activity:

In your groups explore the following:

1. Which of the 7 Cs do you currently have in your curriculum?

2. Which are missing?

3. What barriers are in the way? How could these be overcome?

Resources to SupportDigital Career Literacy

• #DigitiseMyCareer University of Derby ICEGS

• Complete-Careers LLP resources

• Barclays Life Skills

#DigitiseMyCareer Lessons

Introducing #DigitiseMyCareer

Changing

Collecting

Critiquing

Connecting (networking)

Communicating (social media)

Communicating (by Skype)

Creating

Curating

Connecting (netiquette)

Reviewing

Complete-Careers Resources

www.onlineidcalculator.com

https://brandyourself.com/

https://about.me/john.ambrose

Barclays LifeSkills - Resources

https://www.barclayslifeskills.com/i-want-to-use-my-online-presence-to-get-ahead/school/is-your-social-media-profile-employer-ready

• Networking lesson (14-16 age group)

• Online reputation lesson (11-16 and 16-19 age group)

• Showcasing your personal brand on a CV and LinkedIn discussion guide (19+ but can be used for a younger audience)

• Personal brand: building your professional identity discussion guide (19+ but can be used for a younger audience)

• Using the Internet and emails at work lesson (16-19 age group)

• Internet and email skills lesson (14-16 age group)

• Films – is your social media profile employer ready?

www.barclayslifeskills.com/teachers/lessons

Thank you for listeningAny questions