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Digitising Career Management
CDI Annual ConferenceJohn Ambrose
www.complete-careers.com
Session Overview
• Review the 7 C’s of digital career literacy and define the scope/urgency/importance of digital career literacy skills (with a particular focus on Career Management Skills)
• Identify tools, resources and strategies that can support delivery of digital career literacy skills
• Explore potential barriers in implementing a digital career literacy strategy and plan how to overcome these
Introduction• Partner of Complete-
Careers LLP
• Lead Director of a National Quality in Careers Standard Award (Career Mark)
• Associate of ICeGS
• Masters in Careers Guidance
• Champion of social media in careers programmes
What percentage of employers use or plan to use social media when hiring staff?
A) 33% (a third)
B) 60%
C) 92%
Answers
A) A Third of employers use social media to recruit (Independent 2015)
B) 60% of employers use social networking sites to research job candidates, up from 52% last year and 11% in 2006 (Career Builder April 2016)
C) 92% of recruiters use social media to find high quality candidates (Jobvite 2015)
Generation Z 5 Generations of todays workforce
Veterans
Born 1937 -1947
Baby Boomers
Born 1948- 1963
Generation X
Born 1964 -1978
Generation Y
Born 1979 -1999
Generation Z
Born after 2000
Source: Chartered Institute of Personnel and Development 2015
7 Cs of digital career literacy
Changing
Collecting
Critiquing
ConnectingCommunicating
Creating
Curating
Changing
“the ability to understand and adapt to changing career
contexts”
Shift Happens:
https://www.youtube.com/watch?v=sSmlDkoa5N0
video resume of Mark Leruste on YouTube
Communicating
“the ability to interact effectively across a range of different platforms and to
understand the ‘netiquette’ of different interactions and to use them in the
context of career”.
Communicating
Creating
“the ability to create online content that represents your
interests, skills and career history”
1.Do you know who will see your posts?
2. Do you know your online reputation can hurt you?
3. Do you know your online reputation can help you?
4. Have you changed the default privacy setting
on each of your social media sites?
5. Did you know your online privacy is only as secure as your least reliable friend/contact on your social media?
Popular General Social Media Platforms Facebook - to network for job opportunities
Twitter - research companies and approach
Google + - authorship site to organise your web content and present to employers
YouTube - post videos and share achievements
Linked-In - create a more career orientated network.
Specialist Site Examples (Vocationally Related)
Pinterest - for anyone in the creative industries
Cucumbertown - a networking site for cooks/chefs
Epernicus - for research scientists
HR.com - social networking site for HR professionals
Flickr - photo sharing and photography
Curating
“the ability to develop, review and edit your online presence”
Personal Branding
Love it or hate it…
Everything revolves around*:
* Other search engines are available!
What does Social Media say about you/your learners?
Can you/they do anything About it ?
Yes /No
Group Activity:
In your groups explore the following:
1. Which of the 7 Cs do you currently have in your curriculum?
2. Which are missing?
3. What barriers are in the way? How could these be overcome?
Resources to SupportDigital Career Literacy
• #DigitiseMyCareer University of Derby ICEGS
• Complete-Careers LLP resources
• Barclays Life Skills
#DigitiseMyCareer Lessons
Introducing #DigitiseMyCareer
Changing
Collecting
Critiquing
Connecting (networking)
Communicating (social media)
Communicating (by Skype)
Creating
Curating
Connecting (netiquette)
Reviewing
Complete-Careers Resources
www.onlineidcalculator.com
https://brandyourself.com/
https://about.me/john.ambrose
Barclays LifeSkills - Resources
https://www.barclayslifeskills.com/i-want-to-use-my-online-presence-to-get-ahead/school/is-your-social-media-profile-employer-ready
• Networking lesson (14-16 age group)
• Online reputation lesson (11-16 and 16-19 age group)
• Showcasing your personal brand on a CV and LinkedIn discussion guide (19+ but can be used for a younger audience)
• Personal brand: building your professional identity discussion guide (19+ but can be used for a younger audience)
• Using the Internet and emails at work lesson (16-19 age group)
• Internet and email skills lesson (14-16 age group)
• Films – is your social media profile employer ready?
www.barclayslifeskills.com/teachers/lessons
Thank you for listeningAny questions
