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DIGITAL TRANSFORMATION
Jim Peters
May 2017
“..the process by which business leaders harness the
capabilities and advances of emerging technologies to
digitally reinvent their company’s operations, products,
marketing, culture and goals for future growth.
Technology is the means to transformation, not an end in
itself. Instead the focus should be on setting a clear goal for
the future, then setting a strategy based on that vision.”
https://www.emarketer.com/Article/What-Digital-Transformation-What-Require/1015854
DIGITAL TRANSFORMATION
But how do we get there? Artificial Intelligence
Autonomous Vehicles
Mixed Reality
Blockchain
Biometrics
Internet of Things
Social Media
Ineffective gathering and leveraging of customer data
Married to legacy business model
Inflexible technology stack and development processes
Lack of a clear vision for a digital customer journey
Organizational resistance to change
http://www.cio.com/article/3179607/e-commerce/5-top-challenges-to-digital-transformation-in-the-
enterprise.html
SITA AirsideApp
Flight and
Operations
Monitoring
Task Allocation
& Tracing
Paperless
Operations
& Training
Collaboration
Flights and Backend Information
| Innovation approach | Confidential | © SITA 20176
WE NEED TO EXPERIMENT!
SO WE CAN LEARN!
SOME EXAMPLES FROM SITA LAB
Robot Kiosks Artificial Intelligence
Mixed RealityBiometric Security
Passenger Enrolment at Kiosk(ePassport, boarding pass and face biometric)
Passenger Verification at Boarding(Boarding pass and face biometric)
Historical:
• Autopilots
• Weather/turbulence forecasts
• Revenue management
• Recommender systems (ancillaries, dynamic bundles)
Emerging:
• Self-service chat-bots
• Proactive aircraft maintenance/servicing
• Airport robots (baggage, check-in)
• Out, Off, On, In predictions (OOOI)
BIG DATA – ARTIFICIAL INTELLIGENCE –
MACHINE LEARNING
Weather
Schedule
Traffic
Tails
Runways
NOTAM
Historical
Data
Live
Stream
Training
Neural
Network
LAB OOOI PREDICTIONS USING A NEURAL
NETWORK
AUTONOMOUS VEHICLES – MEET KATE
HOLOLENS – MIXED REALITY
Technology research & incubation for the
Air Transport Industry
Let’s partner on Innovation Projects!
Jim.peters@sita.aero
DISCLAIMER
Any use, republication or redistribution of this content is
expressly prohibited without the prior written consent of the
Author. Permission to copy and reproduce content may be
granted by the author, at their discretion, and by request
only.
Source: presentation of Jim Peters, SITA at the
2017 SITA Air Transport IT Summit, Brussels.
2017 Air Transport IT Summit
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