DIGITAL TRANSFORMATION

Jim Peters

May 2017

“..the process by which business leaders harness the

capabilities and advances of emerging technologies to

digitally reinvent their company’s operations, products,

marketing, culture and goals for future growth.

Technology is the means to transformation, not an end in

itself. Instead the focus should be on setting a clear goal for

the future, then setting a strategy based on that vision.”

https://www.emarketer.com/Article/What-Digital-Transformation-What-Require/1015854

DIGITAL TRANSFORMATION

But how do we get there? Artificial Intelligence

Autonomous Vehicles

Mixed Reality

Blockchain

Biometrics

Internet of Things

Social Media

Ineffective gathering and leveraging of customer data

Married to legacy business model

Inflexible technology stack and development processes

Lack of a clear vision for a digital customer journey

Organizational resistance to change

http://www.cio.com/article/3179607/e-commerce/5-top-challenges-to-digital-transformation-in-the-

enterprise.html

SITA AirsideApp

Flight and

Operations

Monitoring

Task Allocation

& Tracing

Paperless

Operations

& Training

Collaboration

Flights and Backend Information

| Innovation approach | Confidential | © SITA 20176

WE NEED TO EXPERIMENT!

SO WE CAN LEARN!

SOME EXAMPLES FROM SITA LAB

Robot Kiosks Artificial Intelligence

Mixed RealityBiometric Security

Passenger Enrolment at Kiosk(ePassport, boarding pass and face biometric)

Passenger Verification at Boarding(Boarding pass and face biometric)

Historical:

• Autopilots

• Weather/turbulence forecasts

• Revenue management

• Recommender systems (ancillaries, dynamic bundles)

Emerging:

• Self-service chat-bots

• Proactive aircraft maintenance/servicing

• Airport robots (baggage, check-in)

• Out, Off, On, In predictions (OOOI)

BIG DATA – ARTIFICIAL INTELLIGENCE –

MACHINE LEARNING

Weather

Schedule

Traffic

Tails

Runways

NOTAM

Historical

Data

Live

Stream

Training

Neural

Network

LAB OOOI PREDICTIONS USING A NEURAL

NETWORK

AUTONOMOUS VEHICLES – MEET KATE

HOLOLENS – MIXED REALITY

Technology research & incubation for the

Air Transport Industry

Let’s partner on Innovation Projects!

Jim.peters@sita.aero

DISCLAIMER

Any use, republication or redistribution of this content is

expressly prohibited without the prior written consent of the

Author. Permission to copy and reproduce content may be

granted by the author, at their discretion, and by request

only.

Source: presentation of Jim Peters, SITA at the

2017 SITA Air Transport IT Summit, Brussels.

2017 Air Transport IT Summit