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Roboto ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jk lmnopqrstuvwxyz
Sansation ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jklmnopqrstuvwxyz
Typography
Color Palette
Logo Marketing & Imagery
MOODBOARD
Brand Personality
Guardrails
RELIABLEPRISMATIC
An alternative, not a backup.
Consistent, not stagnant.
Simplified, not insufficient.
Talk shop, not s___.
COMPATIBLE
INDUSTRIALselective
USA-made
flexible
service-first
cost-conscious
industry-tested
One-Liner
Consistency guaranteed.
Beliefs
• Cost-reducing, reliable products are the clear solution.
• Products should be engineered to flow with your workday.
• Mid-tier alternatives are the competitive advantage.
OPTION 1
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