Roboto ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jk lmnopqrstuvwxyz

Sansation ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghi jklmnopqrstuvwxyz

Typography

Color Palette

Logo Marketing & Imagery

MOODBOARD

Brand Personality

Guardrails

RELIABLEPRISMATIC

An alternative, not a backup.

Consistent, not stagnant.

Simplified, not insufficient.

Talk shop, not s___.

COMPATIBLE

INDUSTRIALselective

USA-made

flexible

service-first

cost-conscious

industry-tested

One-Liner

Consistency guaranteed.

Beliefs

• Cost-reducing, reliable products are the clear solution.

• Products should be engineered to flow with your workday.

• Mid-tier alternatives are the competitive advantage.

OPTION 1