DES: BlueKai Tech Talk: Easy Activation Everywhere

Data Activation for Intelligent Marketing

Easy Activation EverywhereThe platform behind informing ALL your consumer engagements with DATA

BlueKai, 2013

The Questions You Face As A Marketer In 2013…

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How Do I Maximize Consumer Engagements?

i.e. Drive Performance

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How Do I Maximize Marketing Budgets?

i.e. Increase Efficiency

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How Do I Ensure Optimal Experience?

i.e. Achieve Cross-Channel

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Data ActivationAcross All Channels

The Answer For A Marketer…

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What Is Data Activation?• What?

– Data In– Add Meaning– Provide Control + Visibility– Data Out

• Why?– Increase PERFORMANCE of consumer engagement– Increase EFFICIENCY of consumer engagement

One platform for all markets

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Search Social Video CRM &Analytics

Mobile Display

DSP

Adnets

DMP

Exchange(media only)

Silo’d thinking

Cross-Channel, Not With One Isolated Partner

at a Glance

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#1 in SaaS Data Activation for the CMO/CIO• Primary source of data capture on the top 1000

sites • 2.5 Trillion Data Events per month• Sustained SaaS Revenue Growth

– 100%+ Net revenue 2011 & 2012BlueKai is the Data Activation Choice for the Fortune 100:

• Three of the Top 4 largest Telco Corporations• Two of the Top 3 largest Global Automotive Corporations• Two of the Top 5 largest Retail Companies• Two of the Top 3 largest Technology Companies• One of the Top 5 largest Retail Electronics Companies• Three of the Top 10 largest Publishers• One of the Top 3 largest Lodging/Hotel Chains• Two of the Top 3 largest Financial Services Companies

Ask Us About Data Activation

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