Dean Olivier Badot, PhD obadot@wanadoo.fr New Trends in Consumption and Retailing Brussels - October...

Dean Olivier Badot, PhDobadot@wanadoo.fr

New Trends in Consumption and

Retailing

Brussels - October 2, 2014

My job (30 years):

Consumption & Retailing Exploration

& “Definition/Design” of

New Retail Strategies, Concepts, Formats and Channels

Objectives:

A good newsfor

brick-n-mortarretailing:

Ralph Lauren outlet, January 5, 2013

Primark,London, July, 2014

Buta Revolution

is coming!

ThePope

election

e-devices… anytime

Amazon.com

Vendingmachines

Hyper-fragmented purchasing process

Shops moving to traffic areas

Traffic Retailing

The culture of Apps, video-

games,social media…

and its influenceon shoppingexperience

Gamability

Disintermediation

• Wiki utopia (<=> Internet)

• Low prices (good deals)

• Customization

• Additional incomes

• Disintermediation

• “It’s fun!”

Increasing C2C

Oligopoly AlternateConcepts and channels

C2C/e-C2B2C

S

ale

s

The “Long Tail”(Chris Anderson)

Moder-nism

Rational Patterns(sameness, abstraction)

Experts(Social Contract)

Determinism(towards a “Bright

Future”)

A new paradigm in Western societies?

Post-moder-nism

Experiences

Self/Extended Self(individualism,

tribalism)

Presenteism(instant gratification

+ nostalgia)

A new paradigm in Western societies?

A new landscape for consumption and retailing

2 typesof retailing

for tomorrow?

Destination Shopping

Sticky and Cross-channel

2 types of retailing for tomorrow?

Hyper-enchanted Places(atmosphere, products, shopping experience, customer-relationship, expertise, branding, IT)

Destination Shopping

Europa City

Project(North Paris)

Hyper-enchanted places

What else ?

Hyper-enchanted places

Hyper-enchanted Places(atmosphere, products, shopping experience, customer-relationship, expertise, branding, IT)

“Super value shopping”(e.g.: outlet malls, masstige, Costco)

Destination Shopping

• 120 stores• 21 000 m2• 6,3 million shoppers (2012)

Super Value Shopping

Destination Shopping

Sticky and Cross-channel

Hyper-enchanted Places(atmosphere, products, shopping experience, customer-relationship, expertise, branding, IT)

“Super value shopping”(e.g.: outlet malls, masstige, Costco)

“Sticky Retailing” 

“Sticky retailing”

=which exactly fits

micro-needs, treatsconsumption and

purchasing situations … and consumers moves

ATAWADAC Retailing

=> from wish to delivery!!

Destination Shopping

Sticky and Cross-channel

Hyper-enchanted Places(atmosphere, products, shopping experience, customer-relationship, expertise, branding, IT)

“Super value shopping”(e.g.: outlet malls, masstige, Costco)

Emotions detection

ATAWADAC

“Mortar-and-Click

Retailing”

web-to-store

store-to/and-web

Asia

“click/touch/talk-and-collect

Retailing”

click/touch/talk… anywhere

Home shopping, anywhere shopping…

click/touch/talk… anywhere

• “tribal & family places” (home/friends)

• delighting shopping experience

• C2B2C => source of confidence

• social link/disintermediation (values +)

• enhanced by Internet apps and devices

“Revisited Direct Selling”

• additional incomes <=> structural crisis

Collect… anywhere

Smart parking

Digital Concierge Services

Delivery solutions for the Future

“PervasiveShopping” 

(4.0)

ization

Retailing 4.0

Google Glass

Let’s Wrap Upthe Impacts

on the Channels Economy

CONSUMERS

MANUFACTURERS

RETAILERS

E-BROKERS

DATABASERS

Retailing 4.0

Thank You!