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Dean Olivier Badot, [email protected]
New Trends in Consumption and
Retailing
Brussels - October 2, 2014
My job (30 years):
Consumption & Retailing Exploration
& “Definition/Design” of
New Retail Strategies, Concepts, Formats and Channels
Objectives:
A good newsfor
brick-n-mortarretailing:
Ralph Lauren outlet, January 5, 2013
Primark,London, July, 2014
Buta Revolution
is coming!
ThePope
election
e-devices… anytime
Amazon.com
Vendingmachines
Hyper-fragmented purchasing process
Shops moving to traffic areas
Traffic Retailing
The culture of Apps, video-
games,social media…
and its influenceon shoppingexperience
Gamability
Disintermediation
• Wiki utopia (<=> Internet)
• Low prices (good deals)
• Customization
• Additional incomes
• Disintermediation
• “It’s fun!”
Increasing C2C
Oligopoly AlternateConcepts and channels
C2C/e-C2B2C
S
ale
s
The “Long Tail”(Chris Anderson)
Moder-nism
Rational Patterns(sameness, abstraction)
Experts(Social Contract)
Determinism(towards a “Bright
Future”)
A new paradigm in Western societies?
Post-moder-nism
Experiences
Self/Extended Self(individualism,
tribalism)
Presenteism(instant gratification
+ nostalgia)
A new paradigm in Western societies?
A new landscape for consumption and retailing
2 typesof retailing
for tomorrow?
Destination Shopping
Sticky and Cross-channel
2 types of retailing for tomorrow?
Hyper-enchanted Places(atmosphere, products, shopping experience, customer-relationship, expertise, branding, IT)
Destination Shopping
Europa City
Project(North Paris)
Hyper-enchanted places
What else ?
Hyper-enchanted places
Hyper-enchanted Places(atmosphere, products, shopping experience, customer-relationship, expertise, branding, IT)
“Super value shopping”(e.g.: outlet malls, masstige, Costco)
Destination Shopping
• 120 stores• 21 000 m2• 6,3 million shoppers (2012)
Super Value Shopping
Destination Shopping
Sticky and Cross-channel
Hyper-enchanted Places(atmosphere, products, shopping experience, customer-relationship, expertise, branding, IT)
“Super value shopping”(e.g.: outlet malls, masstige, Costco)
“Sticky Retailing”
“Sticky retailing”
=which exactly fits
micro-needs, treatsconsumption and
purchasing situations … and consumers moves
ATAWADAC Retailing
=> from wish to delivery!!
Destination Shopping
Sticky and Cross-channel
Hyper-enchanted Places(atmosphere, products, shopping experience, customer-relationship, expertise, branding, IT)
“Super value shopping”(e.g.: outlet malls, masstige, Costco)
Emotions detection
ATAWADAC
“Mortar-and-Click
Retailing”
web-to-store
store-to/and-web
Asia
“click/touch/talk-and-collect
Retailing”
click/touch/talk… anywhere
Home shopping, anywhere shopping…
click/touch/talk… anywhere
• “tribal & family places” (home/friends)
• delighting shopping experience
• C2B2C => source of confidence
• social link/disintermediation (values +)
• enhanced by Internet apps and devices
“Revisited Direct Selling”
• additional incomes <=> structural crisis
Collect… anywhere
Smart parking
Digital Concierge Services
Delivery solutions for the Future
“PervasiveShopping”
(4.0)
ization
Retailing 4.0
Google Glass
Let’s Wrap Upthe Impacts
on the Channels Economy
CONSUMERS
MANUFACTURERS
RETAILERS
E-BROKERS
DATABASERS
Retailing 4.0
Thank You!
