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The Downtown Development Authority of Delray Beach, Florida 2015 – YEAR IN REVIEW
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oUr MissioN sTATeMeNT
“The DDA’s mission is
to enhance and stimulate
balanced economic growth
by developing marketing
activities that engage
Downtown businesses,
residents and visitors
while creating a clean,
safe, physical and
experiential place to
live, work and invest.”
THE DDAWHO WE ARE & WHAT WE DO
The Delray Beach Downtown
Development Authority (DDA)
was created by resolution
as a dependent district of
the City of Delray Beach in
1971 by the Florida State
Legislature. The main areas
of involvement in Downtown
redevelopment include:
Marketing and Promotion of
the Downtown DDA district,
Place Making (Clean & Safe)
and Economic Development
of Downtown businesses.
looKiNG AheAD To 2014-15 A Note from the ChairmanThis has been another fulfilling year for the DDA. The staff has guided our board to accomplish many goals set forth at our planning session, especially the continued strengthening of our marketing efforts. We have outlined many of these accomplishments in this annual review. We will continue to tackle many of the challenges facing our district in the upcoming year as we continue to work closely with all of the businesses in our district in an effort to strengthen their visibility and profitability.
We continue to add new projects to this year’s agenda, such as creating parking for our district’s growing employee base, redesigning our website to include all categories of business in our district and working closer with the CRA and the City on Clean & Safe challenges, including recycling efforts, the creation of a nighttime management plan and an overall Downtown maintenance plan as highlights. The development of the “South of Atlantic” (SOFA) District, growth along West Atlantic Avenue and the Federal Highway beautification project currently under way offer many opportunities to expand the success of the central business district into surrounding areas.
The DDA looks forward to tackling these challenges, and with the support of our community and City partners, together we can accomplish much.
Thanks again for your interest and support of Downtown Delray Beach.
David Cook, Owner, Hands Office SuppliesChairman of the Board of Directors, Downtown Development Authority
FroM The DDA TeAM
Downtown is our City’s meeting place and the symbolic heart of our community, where many areas of activity are represented. Downtown is …
n A thriving business center; n A fun & vibrant retail center; n A cosmopolitan residential center, where residents enjoy living as a part of the rich energy of urban life; n An ethnically and generationally diverse community.
Our staff will continue to work passionately on areas within our mission, which includes connecting neighborhoods to improve Downtown living; continuing to collect business data not only from businesses located in our district, but watching market conditions and business openings by category, location and clusters; by realizing that being ”Social” in Downtown is important to our continued success; and by creating the need for improved hospitality as Downtown delivers the “café society” to many visitors. We pledge to continue to be the advocates for our district within the City and business community in the areas of parking, planning, safety, economic development, retail recruitment and other business issues, working for the constant economic viability of the DDA district, its merchants and property owners.
Thanks again for being a part of this great, sociable and successful Downtown!
Marjorie Ferrer Laura SimonExecutive Director Associate Director
GROWPlaceMaking Economic Development Position Marketing
SUSTAIN LIVE IT UP
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GROWPlaceMaking Economic Development Position Marketing
SUSTAIN LIVE IT UP
MArKeTiNG AND ProMoTioNMaintaining and strengthening the DDA’s brand awareness leads to greater customer engagement and loyalty fostering positive sales growth and referrals to Downtown Delray Beach.
The retail and restaurant sales reported by the Department
of Revenue from 2008-2013 resulted in an increase
in these two categories alone of $62 million, pushing
those total sales to $237 million. This represented a 35%
increase over the prior five-year period, as compared to
the same two categories in Palm Beach County of only
10.9%.
Measurements of the DDA’s marketing programs validate
its success. Overall, these marketing results are exceeding
expectations. In 2013-2014, the DDA expanded its brand
awareness, increased the number of media impressions
delivered substantially and ultimately reached a much
greater audience of potential customers.
n Advertising Performance:
88 print ads (magazine and
newspaper); 1,020 Television
commercials (:15 and :30 spots) on
WPTV and local cable channels; and
more than 30,736 digital billboards
(I-95, Palm Beach International
Airport, Toronto’s TTC, Time Square
in New York and Visit Florida
Welcome Centers), providing
hundreds of millions of impressions
nationally and internationally.
n Website Performance: DowntownDelrayBeach.com
continues to grow year after
year in the number of users
and visits. Since 2010, the site
has seen a 300% increase in
visitor traffic, receiving over
400,000 visits in 2013/14.
Within the same time period,
the site received more than
1 million page views as web
visitors searched for dining,
shopping and event information.
n Social Media Performance: Facebook.com/delraydda participation (likes, shares and comments)
has increased steadily as well over the past three years. Our Facebook
Page has seen a 263% increase in fans — 10,000 in 2012/13 to
35,343 in 2013/14. Over 4.6 million impressions were delivered
during that time period. Our top participant demographic is 68%
female with 80% being Delray-Miami residents. 50% of that group
are ages 25-44. 280 merchant promotions were launched during this
period with a 60% increase in merchant participation. There has been
a 50% increase in downtown business posts each month since 2012.
n New Media: New to the marketing media plan this year are Digital Displays at
Palm Beach International Airport. These displays receive over 10 million views annually.
n Visit Florida Welcome Centers: The DDA placed 12,000 guidebooks and Digital Displays within all
five welcome centers. The centers received more than 2 million visitors last year.
n Marketing Communication: The DDA distributed 207,000 brochures, posters and guidebooks,
both locally and regionally. n Business Profile Videos: The DDA coordinated the production of
informational videos for 35+ businesses and successfully integrated
them with YouTube and additional Social Media Networks.
PosiTioN MArKeTiNG
JOIN THE CONVERSATION #SavorDelrayJOIN THE CONVERSATION #SavorDelray
Presented by the Delray Beach Downtown Development Authority
Dine in Downtown Delray Beach where you will fi nd a wide selection of homespun cafés among elegant restaurants featuring a huge variety of cuisine. With over 120 restaurants throughout the Downtown,
you are sure to fi nd that perfect place to dine both Night and Day!
This month we celebrate our restaurants by hosting the premier and unique culinary experience - Savor the Avenue. This sold out dining soiree is one of the many ways Downtown Delray shares its collection of fi ne dining options
with the community. For details or more information visit our website.
JOIN THE CONVERSATION #SavorDelray
DOWNTOWN
DELRAY
DineDineDineDineDineDineDine
2
GROWPlaceMaking Economic Development Position Marketing
SUSTAIN LIVE IT UP
n Video Production:
4 The DDA has formed a relationship with a multimedia
firm to capture and produce professional videos to
enhance the Downtown presence and events;
4 Produced five commercials aired on WPTV and on
the DDA YouTube page.
4 The videos produced featured the following
businesses: 20 restaurants, four galleries, four spas/
salons, eight retailers (with 15 models/volunteers).
4 Increased video viewership by 200%.
4 Produced six event videos, building the multimedia
library for the DDA appearing on YouTube.
oPTiMiZe siTe’s coNTeNT AloNG WiTh iN-DePTh seo oPerATioNs To rAise seArch eNGiNe rANKiNG
The website continues to be the DDA’s leading marketing
tool with analytics showing we’re exceeding expectations
month over month and year over year. The DDA invests
time monthly on website content creation and updates to
maintain it, as the go-to source for merchants and visitors.
4 Update merchant listings by category
4 Ensure that merchant listings have links to their
respective web sites
4 Update Downtown events
4 Post monthly merchant promotions
4 Press Releases
4 Social Media
4 Broaden SEO objectives
Updating web site’s functionality and responsiveness will
be completed in late 2015.
MArKeT The DoWNToWN clUsTers AND ecoNoMic DeveloPMeNT ProGrAMsn Holiday lighting displays continue to be a top priority
throughout Downtown
4 Enhanced lamppost decorations
during holiday periods
4 A Sphere Tree on A1A during the holiday season,
as well as lighting at the Beach Pavilion and Libby
Wesley Plaza.
n Improve the quality of specific promotional campaigns
to drive economic development within the Downtown,
including; The First Annual Fabulous Fashion Week
(winning an international award from the IDA)
n Small Business Saturday
n Meet the Merchant Social Media campaign
n Savor the Avenue
n Mother’s Day Orchid Giveaway
n Tastemakers
Overall Downtown sales have averaged a 17% increase
over the prior year. These promotions are not only
successful in bringing more foot traffic to Downtown, our
merchants have expressed very favorable comments in
addition to the increased sales during these events.
4 Fashion Week featured 60 participating businesses
in 40 events. The week-long event engaged our
business community, highlighted local venues and
delivered a quality event featuring local businesses
from Downtown Delray Beach.
PosiTioN MArKeTiNG
3
GROWPlaceMaking Economic Development Position Marketing
SUSTAIN LIVE IT UP
4 Small Business Saturday The DDA successfully
integrated local businesses and increased participation
by 30% to approximately 200 businesses. The DDA
provided 100 Shop Small door mats and distributed
400 Shop Small bags.
4 Meet the Merchant Social Media program
showcased 70 business profiles of people who work
in our shops and restaurants, providing interesting
information about the business and initiating excellent
engagement with fans while receiving an increase in new business participation.
4 Sixth Annual Savor the Avenue event, 17
restaurants served over 1,000 attendees, resulting in
$97,000 in sales. We raised more than $2,000 for the
Delray Beach Pavilion Beach Beautification Project.
4 Mother’s Day Orchid Giveaway is another strong
retail program with 200 orchids distributed to
shoppers last year. Average spending per customer
during this event was over $600
4 Downtown Tours in partnership with merchants, galleries and
shops. In 2013-2014, the DDA gave many tours to out-of-town
organizations/government leaders. Sharing best practices with
our merchants and with businesses/community leaders outside
our district only strengthens our economy and the business
climate, and fosters a spirit of friendship and collaboration.
creATe A cUsToMer service cAMPAiGN For MerchANTsn The DDA continues to support the more than 1,500 businesses
and an estimated 6,000 employees in the Downtown area
through one-on-one meetings with the merchants and through
regular group meetings. The DDA strives to educate and inform
downtown merchants about top marketing trends and the latest
technology to help keep them at the top of their game. At the
same time, the DDA gains continuous feedback and data from
downtown merchants helping plan and execute successful
marketing promotions. In today’s data driven marketing, both
technology and creative must work together to insure marketing
dollars are allocated wisely. The DDA also measures its success
by using standard benchmarks and analytics on all campaigns. As
market data dictates, the DDA can make adjustments to campaigns
immediately to ensure that the creative communication is reaching
the right audience. Active involvement with downtown merchants
is yet another reason why the DDA is so vital to the economic
growth of our Downtown area.
n The DDA created and distributed The Practical Guide for Downtown Delray Beach Businesses to over 800 merchants, outlining the
simple explanation for pertinent City rules and regulations
affecting businesses in Downtown.
n The DDA continues to collaborate
with the Delray Beach Chamber
of Commerce through Leadership
Delray, and the Government
Affairs, Promotions and Economic
Development committees —
to integrate and educate the
business community on the
fabric of Downtown – the heart
of the City.
#DowntownDelray
DOWNTOWNDELRAY BEACH
DowntownDelrayBeach.com THANK YOU TO OUR LEGACY PARTNERS
ONE OF THE HOTTEST BEACH TOWNS IN SOUTH FLORIDA
4
iMProveD visiTor iNForMATioN ceNTern Increased exposure of the beach center by enhancing the
knowledge of the volunteers through bimonthly meetings
and communication materials.
n The Visitor Information Center received a soft makeover
this year with new paint, signage and a revamping of the
interior layout.
n Continue educating and informing our merchants on
leveraging the Visitors Information Center as a marketing
tool for their businesses, as more than 16,000 visitors enter
the center and speak to our volunteers annually.
coMMUNicATe & collABorATe WiTh locAl BoArDs AND ciTy DePArTMeNTs While ProMoTiNG The DDA’s PreseNce iN The coMMUNiTyn The DDA continues to provide informational PowerPoint
presentations about the DDA’s work and progress in the
district to local residential groups such as Delray Alliance,
service groups, etc. These presentations highlight what DDA
is doing in the community and the success of Economic
Development, Place Making and Marketing and Promotion
programs with downtown merchants.
n DDA Executive Director Marjorie Ferrer continues to offer
fee-based consulting with other cities and organizations as
requested by the Florida Main Street Organization.
n The DDA continues to actively
monitor progress with the City
and the CRA on the evolving
Downtown Master Plan, the
West Atlantic Redevelopment
Plan, the Beach Master Plan,
Cluster Study updates and the
SOFA area plan.
n The DDA board remains active
regarding the Cluster 4 (Swinton
to 5th Ave.) growth of hospitality and the effect on the
nighttime economy in the district. The DDA reviews all plans
of new or changed development within the Cluster 4 area. n Schedule and attend annual meetings with other
organizations (i.e., the City, CRA, Delray Beach Marketing
Cooperative, the Chamber of Commerce, etc.) to report on
the DDA progress and objectives.
sUPPorT The DelrAy BeAch MArKeTiNG cooPerATive AND Their eveNTs ThroUGhoUT The yeArn Provided funding to support the annual building of the
Christmas tree at Old School Square and the City’s First
Night event to a total of $40,000.
n Continue to dedicate event pages on the DDA website
and social media pages to promote the annual holiday
programs held in the City (e.g., the Tree Lighting, First
Night, etc.). These pages alone received more than
28,000 visits this year.
n Continue to promote Downtown events
on the DowntownDelrayBeach.com site
while driving traffic to the DBMC website
and providing a link to download the
Downtown Guidebook.
n Continue to enhance the consistency
of communications with merchants as
it relates to Downtown events and
communicate the details in a timely
manner through meetings and
email campaigns.
GROWPlaceMaking Economic Development Position Marketing
SUSTAIN LIVE IT UP
Recommendations from Beach Design Charrette of November 4, 2009
Open seating, plantings and pathways
Small GazeboPergola for each end of the public beach
Beach signage and refuse containers
Legacy Delray Beach Shore
PosiTioN MArKeTiNG
5
MAiNTAiN A cleAN AND sAFe eNviroNMeNT – NiGhT & DAy – ThroUGh ProPer secUriTy MeAsUres, liGhTiNG AND siGNAGe
secUriTy & criMen Continued to leverage partnership with the Responsible
Hospitality Institute (RHI) by hosting a summit in the fall
of 2014 with Jim Peters, President of RHI. This summit
allowed community and City leaders to provide education on
shaping, planning and implementing a nighttime city liaison
to manage the Downtown’s vibrant hospitality growth.
n Participate in eight RHI webinars with Clean & Safe police
department and code enforcement officers to assist in key
development of the nighttime economy and to learn best
practices taking place in many other Downtowns across
the country.
n The DDA continues to be the go-to resource when key
initiatives, such as food truck issues, pan-handling, dark
locations in alleys, etc. are in need of being communicated
from the City to local merchants.
Noisen The DDA continues to educate and communicate City codes
and ordinances to the businesses and neighborhoods located next to the DDA district resulting in a responsible and customer friendly environment, and a more peaceful, tranquil place to live for residents.
n Continue working closely with City staff to monitor and report the noise issues taking place in late night and early morning timeframes.
Amplify the Downtown evening Ambassador Programn Continue to work on educating our volunteers in
collaboration with the police department on safety issues.
cleAN & sAFen The DDA created the helpful and award-winning Practical
Guide for Downtown Delray Beach Businesses, a useful tool for all business owners and employees.
n Continue to work with City staff and organizations and collaborate on ways to regenerate the Downtown maintenance program.
n Continue working with the City on expanding recycling efforts and will enhance and promote this program in the coming year.
n Continue to perform weekly monitoring concerning the ongoing maintenance of Downtown. The DDA sends communication sheets directly to the Assistant City Manager.
n Continue to work closely with Downtown businesses and City staff to pressure-clean sidewalks. This effort reduces dirt and mold, making the sidewalks cleaner and safer.
n Continue to work closely with merchants, presenting them with eco-friendly opportunities to “green” their businesses and be more sustainable.
n The DDA will remain focused on the relighting of Downtown, working with City staff on maintaining the twinkle lights and rope lights in Pineapple Grove and along Atlantic Avenue.
GROWPlaceMaking Economic Development Position Marketing
SUSTAIN LIVE IT UPPlAceMAKiNG
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TrAFFic, PArKiNG AND TrANsPorTATioNImplementing a plan that provides the best parking options for all Downtown customers, along with continued support for the Downtown Roundabout Shuttle System only fortifies the Downtown Delray Beach experience and encourages future patronage.
n The DDA continues to work with Delray Beach City staff on an Employee Parking Program for moving employee vehicles to designated locations throughout Downtown.
n The DDA is in the process of producing and distributing a Parking Information Guide as a tool for merchants and customers, which will be available in print and online.
n The DDA currently promotes and advertises parking locations throughout Downtown in print, on our website and through our social media network.
n The DDA participates on the Parking Implementation Committee in support of creating and maintaining safe parking Downtown.
n The DDA designed and distributed a Downtown Roundabout brochure in conjunction with City staff to residents and visitors.
n The DDA continues to monitor the Downtown Roundabout’s customer service to enhance trolley services. This includes assisting with training the trolley staff and communicating with staff and riders. The trolley remains running seven days a week, 365 days per year, providing free transportation for local residents and visitors in Downtown. It’s truly an asset for our Downtown community.
GROWPlaceMaking Economic Development Position Marketing
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P-8
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ATLANTIC AVENUEATLANTIC AVENUE 5 Min. 10 Min. 20 Min.walk5 kn.n.... wwwwwwwwwww1 2
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FIREDEPT.
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e= Valet ParkingSometimes we just want to be treated special!
Downtown Delray Beach has several valet parking options for your convenience. See map for locations.
East Atlantic Avenue:1. South side of street between Swinton and SE 1st Avenues
2. South side of street between SE 2nd Avenue and the FEC Railway tracks
Other Downtown Core Valet Stands:
3. West side of SE 2nd Avenue, south of Atlantic Avenue
4. East side of NE 2nd Avenue, Pineapple Grove Way, north of Atlantic Avenue
5. East side of NE 2nd Avenue, Pineapple Grove Way, Between NE 1st and 2nd Streets
6. West side of SE 4th Avenue, south of Atlantic Avenue
7. South side of Atlantic Avenue at A1A
Old School Square Garage Valet Service:
8. NE 2nd Ave. South of 1st Street Sun.-Thurs.: 10 a.m.-12 a.m.; Fri. and Sat.:10 a.m.-2 a.m.
PlAceMAKiNG
A FREE Trolley Ride
Throughout
Downtown Delray!
CITY OF DELRAY BEACH CUSTOMER SERVICE
561.243.7000
MONDAY - FRIDAY, 8 A.M. - 5 P.M.
PALM TRAN
1.877.930.4287
SOUTH FLORIDA REGIONAL
TRANSPORTATION AUTHORITY - TRI RAIL
1.800.874.7245
Downtown Roundabout Mission Statement:
To accommodate commuter travel to and from work;
to utilize the trolley system in conjunction with special
events to avoid event traffi c issues; to inform and
accommodate out of area visitors; to communicate
effectively with businesses and residents about the
benefi ts of the trolley system for both employees and
potential customers.
NO SMOKING: Smoking is strictly prohibited on the Downtown Roundabout.
FOOD AND DRINKS: While transporting food and beverage in properly
packaged containers is permitted, their consumption, while on the trolley, is
strictly prohibited.
PETS: Pets and animals, with the exception of service animals, are prohibited.
BAGGAGE: Passengers may carry bags onboard, but please do not block
seats or aisles. The City of Delray Beach is not responsible for lost or stolen
articles. Trolley personnel are not permitted to provide baggage assistance.
PROPER ATTIRE: Shoes and shirts are required.
NO FEET ON SEATS: For the benefi t of all Downtown Roundabout
passengers, please do not place feet on the seats.
NO SOLICITATION: Solicitations, distribution of handouts and fl iers or
picketing is prohibited.
NO LITTERING: Please be responsible for the removal of all trash,
including but not limited to, newspapers, reading material, etc.
RADIOS / CD PLAYERS: For the comfort of all Downtown Roundabout
passengers, the playing of radios, cassette players, compact disc players,
MP3 players, video playback devices or musical instruments is not
allowed, except with the use of personal headphones.
LOST ITEMS: If you lose an item on a Trolley, please call our Lost & Found
information number – (561) 243-7000. (Speaking to a person at this number
is limited to Monday through Friday, 8 A.M. – 5 P.M. during regular City
operating hours).
FIREARMS/WEAPONS: No fi rearms or weapons of any kind are allowed on
downtown Trolleys or at stops with the exception of Police and other authorized
law enforcement personnel.
BICYCLES: Bicycles are allowed and must be placed on the rack on the front
of the Trolley by the owner.
SURFBOARDS: Surfboards are not permitted on the Trolleys.
EXITING TROLLEY: Be prepared to disembark immediately upon
arrival at your stop.
FLAMMABLE MATERIALS: No explosives or fl ammable materials are
permitted on board. The City of Delray Beach is not responsible for theft or for
damage to personal property.
ROUTE SCHEDULE & MAP
Brochure produced by the Downtown Development Authority of Delray Beach.
Information is believed to be correct at time of publication.
#DelrayDDA
JOIN THE CONVERSATION
7
Parking and Valet map as it appears in the Guide to Downtown Delray Beach
reseArch – reTAiN – recrUiTRetaining current merchants while targeting new prospects requires aggressive marketing, public relations and the dissemination of accurate information if it is going to be successful.
n Within consistent Downtown marketing promotions, the DDA has extended the exposure of our business retention programs.
n The DDA increased business retention by communicating the Downtown’s success and economic impact through regular monthly press releases. The DDA created and delivered 10 national releases online about the Downtown’s programs and news, driving awareness and increasing business retention.
n The DDA participates in quarterly Palm Beach County Business Development Board meetings and strategy sessions to keep abreast of all new economic and business developments in the county.
n Working in concert with the City Office of Economic Development (OED), the DDA helped create a plan for sharing information, such as ongoing retention and recruiting efforts with other city groups such as the CRA, DBMC and Chamber of Commerce.
n The DDA promoted the Downtown Pedestrian Studies to potential retailers, commercial realtors and property owners in individual meetings. For example, over one 24-hour period last February, there were nearly 40,000 pedestrian crossings at the intersection of Atlantic Avenue and NE/SE Second Avenue.
n The DDA continue to take part in boards or work on committees with the Florida Redevelopment Association, International Downtown Association, Florida Main Street, Florida Restaurant and Lodging Association, Discover the Palm Beaches and Visit Florida to provide insight for conference programming and marketing efforts.
n By providing comprehensive tools and marketing support to Realtors and other businesses, the DDA has been successful in recruiting new businesses to the Downtown district. By Nov. 1, 2015, there will be 25 new retail businesses and restaurants open in Downtown.
clUsTer DATA UPDATeD To AssisT iN ProMoTiNG ProGressn The DDA is the go-to resource for Downtown data and
business intelligence information.
n The DDA has updated its Filemaker-Pro system and will continue to update data for all eight clusters, comprised of more than 1,500+ businesses and 6,000+ employees.
n A Stakeholders/Property Owners Meeting is being organized for late summer, 2015. The DDA will outline all data gathered at that point.
n A Data Coordinator has been added to the DDA team to assist in gathering and managing data intelligence.
n The DDA continues to gather data and communicate it to stakeholders about expanding areas, such as SOFA, West Atlantic Ave, Pineapple Grove and both directions of Federal Highway.
PhysicAl eNhANceMeNTsn The DDA works with the City on the Potted Plant Program
that will enhance the appearance of storefronts and assist in driving sales.
n The DDA continues to assist with the implementation of the Beach Master Plan, Artists Alley Plan and others to enhance the physical appearance of Downtown and make it more inviting for customers and visitors.
ecoNoMic DeveloPMeNT GROWPlaceMaking Economic Development Position Marketing
SUSTAIN LIVE IT UP
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GROWPlaceMaking Economic Development Position Marketing
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how the DDA Promotes the revitalization of Downtown Delrayn The DDA continues to consult with other communities’ downtown
organizations, attends conferences and takes advantage of speaking opportunities to promote Downtown Delray’s revitalization.
n By creating and distributing the next Big Projects brochure in collaboration with the City and CRA promoting growth throughout Delray Beach (over 2 million sq. ft.. for a $429 million investment).
n By working with Urban3 on analyzing increasing property values in the DDA district.
n The DDA has written and distributed timely articles to the local media promoting Delray’s changing areas.
n Government leaders from other communities have been given tours and have met with the DDA to learn more about the Downtown Delray Beach Revitalization program.
PhysicAl iMProveMeNTs
The DDA has kept all concerned citizens, community organizations and Delray Beach officials informed as to the beautification projects being conducted on Atlantic Avenue, Federal Highway and adjacent side streets.
n The DDA worked closely with City staff – communicating the progress of construction projects within the DDA district, including Federal Highway, NE First Avenue, SOFA and others.
n By implementing the “Coffee with the Contractors” (CWC) program, inviting all property owners and merchants to meet and discuss the progress of the Federal Highway construction.
n The DDA continues to work on various public art projects as they are proposed.
n By communicating regularly with businesses in the district regarding any changes being made that might affect them.
By revitalizing Downtown Delray Beach, the DDA has laid the foundation for increased economic development and brings extensive benefits to:
MerchANTs – Greater opportunity for growth and expansion; expanded customer base; less financial risk
ProPerTy oWNers – Stable or higher rents; increased occupancy rates; improved marketability of property; higher property values
FiNANciAl iNsTiTUTioNs – An Expanded business and residential customer base; improved public image and goodwill; fulfillment of community reinvestment mandate
ProFessioNAls AND service BUsiNesses – Ready-made customer base of district employees; location near government, banks, post office and other institutions; nearby amenities for clients and staff
chAMBer oF coMMerce – Potential new member businesses; healthier overall business climate; potential partnerships on joint projects
resiDeNTs – Local accessibility to goods and services; opportunities for volunteerism and leadership development; preservation of community for future generations; more employment opportunities; stronger tax base to support other community aspects (schools, parks, etc.)
locAl GoverNMeNT – Increased sales and property tax base; protection of property values and infrastructure investment; reduced cost of services, such as police and fire protection; reduced chance of sprawl development
coMMUNiTy PArTNers – CDCs, civic clubs, historical societies, preservation organizations, religious institutions, senior citizens, arts groups, etc. through improved quality of life in the community; new membership potential among new residents and achievement of common goals
schools – Youth involvement in civic projects; use of commercial district as “classroom” for school projects; potential employment and business opportunities; more places to go and activities for youths
BUsiNesses oUTsiDe The coMMerciAl DisTricT – Increased visitor traffic to the community; improved municipal services throughout community; increased business from overall healthier community; additional amenities for employees and clients
iNDUsTry – Improved quality of life makes recruiting and retaining employees easier
Source: The National Main Street Organization
ecoNoMic DeveloPMeNT
DDA Board of Directors and staff at SOFA 1 Groundbreaking.
9
A rePorT FroM oUr TreAsUrer
The Downtown Development Authority’s Financial Statement of revenues and expenditures for fiscal year 2013-2014, which ran from Oct. 1, 2013, through Sept. 30, 2014, are shown below.
Thanks to the small but powerful team – Marjorie Ferrer, Laura Simon and Gail-Lee McDermott – for continuing to promote, strengthen and encourage all of the businesses in the DDA district. Our aggressive efforts for our three areas of responsibility – Marketing/Promotion, Place Making and Economic Development – have proven to be successful once again. We hope that you find this 2013-14 Annual Report of our progress to be informative. Please feel free to contact the DDA team with any questions or comments.
Bonnie Beer, Co-Owner, Caffe Luna RosaTreasurerDowntown Development Authority
DDA sTATeMeNT oF reveNUes AND eXPeNDiTUresFor the year ending Sept. 30, 2014
reveNUe:
Ad Valorem ............................................................... $570,990
Sponsorships .................................................................75,250
Interest Earnings ................................................................ 451
Miscellaneous ...............................................................25,838
Total Revenue .......................................................... $672,529
eXPeNDiTUres
Marketing/Advertising ........................................... $319,602
Operational/Office .......................................................75,484
Project Administration ...............................................223,537
Economic Development/Placemaking .....................39,065
Total Expenditures ................................................... $657,688
For a complete copy of the Audited Financial Report, contact the City of Delray Beach. Gina L. Clayton, PA – DDA Auditor
FiNANciAls
Alone, the retail and restaurant sales figures from 2008-2013 in Downtown Delray Beach increased by $62 million. Total sales for just these two categories during this period were $237 million – a 35% increase over the prior five-year period.**Source: The Florida Department of Revenue
THE FACTS:
FABUloUs FAshioN WeeK
JANUAry: $56,000 in estimated
retail sales as a direct result of
Fashion Week events
sAvor The AveNUe
MArch: $96,796 generated in
restaurant reservations serving
1002 guests
MoTher’s DAy orchiDs
MAy: Retail purchases were
approximately $55,000 in sales.
200 orchids were given away
TAsTeMAKers
AUGUsT: 1,221 passports sold
generating revenue of $36,110.
($2,684 given back to each of the
participating restaurants)
sMAll BUsiNess sATUrDAy
NoveMBer: Increased
merchant participation by 30% –
over 200 businesses participated
10
#DowntownDelray
Downtown Development Authority, Delray Beach, FL85 SE 4th Avenue, Suite #108Delray Beach, FL 33483DowntownDelrayBeach.com561-243-1077mferrer@downtowndelraybeach.comlsimon@downtowndelraybeach.com
THANK YOU TO OUR 2013/2014 LegAcY pARTNeRs
DDA BoArD MeMBers
DAviD Cook, ChAir
SeABron A. Smith, viCe-ChAir
ALBert riChwAgen, SeCretAry
Bonnie Beer, treASurer
ryAn BoyLSton, memBer
mArk DenkLer, memBer
FrAnk Frione, memBer
sTAFF
mArjorie Ferrer eXeCutive DireCtor
LAurA Simon ASSoCiAte DireCtor
gAiL-Lee mcDermott ADminiStrAtive ASSiStAnt
DelrAy BeAch elecTeD oFFiciAls2013/2014
CAry gLiCkStein, mAyor
SheLLy PetroLiA, DePuty viCe-mAyor
AL jACquet, viCe-mAyor
ADAm FrAnkeL, CommiSSioner
jorDAnA jArjurA, CommiSSioner
The DDA District Marketing Map by designated clusters of businesses and residents
The 2014/2015 DDA BoArD oF DirecTors AND sTAFFFront Row, Left to Right: Bonnie Beer, marjorie Ferrer, Laura Simon, gail-Lee mcDermottBack Row, Left to Right: Seabron A. Smith, ryan Boylston, David Cook, Albert richwagen, mark Denkler, Frank Frione
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