DBS_Inside the Box Training

Thinking“INSIDE THE BOX”

TODAY’S GOALS

The Systematic Inventive Thinking (SIT) – A Proven Method to Innovate Anything

BRAINSTORMING ???

“Fifty years of research shows brainstorming does not simply kill ideas, but

disproportionately eliminates better ideas and the very best ideas.”

THINK OUTSIDE THE BOX ???

Cognitive Fixedness

So, What to do now ??

How Does it work ??

SIT - THE METHOD

SURPRISINGLY, MOST INNOVATIVE PRODUCTS FOLLOW ONE OF ONLY FIVE PATTERNS……..

PROBLEM - - SOLUTION

1st SIT Method “SUBTRACTION”

“The elimination of core components rather than an addition of new

systems and functions”

SUBTRACTION

1. List internal components.2. Remove one essential component.3. Visualize the resulting virtual product.4. Identify potential user needs.5. If necessary, replace function with something from Closed World.6. Modify new product to improve it.

2nd SIT Method “TASK UNIFICATION”

“The assignment of new tasks to an existing resource (i.e. any element of the product or its vicinity within the

manufacturer’s control).”

TASK UNIFICATION

1. List internal/external components.2. Assign an additional task to one component.3. Visualize the resulting virtual product.4. Identify potential user needs.5. Identify potential challenges.6. Modify product to improve it.

3rd SIT Method “DIVISION”

“Dividing a product and/or its components functionally or physically

and then rearranging them.”

DIVISION

1. List product’s internal components.2. Divide the product and/or one or more components:

1. Functional (divide along functional role)2. Physical (cut along my physical line)3. Preserving (each part preserves the characteristics of the whole)

3. Visualize the resulting virtual product.4. Identify potential user needs.5. Modify product to improve it.

4th SIT Method “MULTIPLICATION”

“A multiplication of elements already existing in the product along with a required adjustment – Qualitative Change.”

MULTIPLICATION

1. List components.2. Multiply a component.3. Change the multiplied component.4. Visualize the resulting virtual product.5. Identify potential user needs.6. Modify the product to improve it.

DOUBLE-SIDED TAPE THREE-WAY LIGHT BULBS

5th SIT Method “ATTRIBUTE DEPENDENCY”“The creation/removal of symmetries or dependencies between existing product

properties”

ATTRIBUTE DEPENDENCY

1. List internal/external variables.2. Pair variables (using a 2 * 2 matrix) – Internal / External.3. Create (or break) a dependency between the variables.4. Visualize the resulting virtual product.5. Identify potential user needs.6. Modify the product to improve it.

Implications for “LEADERS”

3. Find your fixedness

1. Adopt the Function Follows Form mindset

2. Foster constraints

6. Link innovation to strategy

4. Innovate from your core

5. Innovate across business units

7. Force non-obvious connections

SOME MORE“POWERFUL EXAMPLES”

Functional Fixedness

“Summary”

DBS_Inside the Box Training

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