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Dan RyanLessons learnt and still learning from a life in retail
LifeWho am I? A Retailer From Cork Loud Laugh
3
RetailMy Journey
RetailMy experience
Retailer Manager
Retail Buyer
Retail Merchandiser
Trading Director
Head of Commercial Trading
5
Experience
Ireland
UK
Spain
Netherlands
Canada
Domestic & International
Penneys/Primark1985 -1999
Trainee
Manager
Merchandise
Controller
How did that happen?
Brown Thomas1999 - 2006
From ridiculous prices at Primark To sublime prices at BT
From private label at Primark To Global Brands at BT
Merchandise Controller
Penneys/Primark2006 - 2008
Re-joined as Director of Merchandising
Why go back?
Primark comes to SpainExpanding into new markets
The budget fashion chain opened it’s first store outside the UK & Ireland
1st store in a new shopping centre in Madrid 2006
Primark executives say they chose Spain as the launching point for a European expansion because Spanish consumer patterns are similar to those of Ireland.
5/23/2019
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Lifestyle Sports2008 - 2012
SPORTS
Fantastic Combination - love Sports & love Retail
RETAIL
Appointed to the Board as
Trading Director
Financial Crash
Devised 5 Year Strategy
Restructured Buying and Merchandising Team
What categories are we going to be famous for?
Closed loss making stores/opened new stores
Refurbished existing stores
What do we do?
2008
Shop Direct Group, Liverpool2012 - 2013
From Bricks to Clicks
Shop Direct Group
A merger of once bitter rivals Littlewoods and Great Universal Stores
Based in Liverpool
Legacy of home catalogue shopping
Restructured
Now trading online only : Littlewoods , Very
5/23/2019
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Selfridges Group2013 - 2019
Renewing old acquaintances Pastures New – The Netherlands & Canada
de Bijenkorf
Worked 5 years in the Netherlands
Interim Chief Merchandise Officer
Learnt to speak Dutch
Supported strategy to transform to a premium department store chain
More change
Drie Dwaze Dagen – 3 Day Crazy Sale
Abandons it’s Sale “Drie Dwaze Dagen”
Concept no longer fits into it’s image
Luxury ShoppingExperience
Premium shopping is the focus!
Brown Thomas / Arnotts
Integration
Weston buys Arnotts in 2015
Integration process with Brown Thomas begins
Appointed interim Buying Director BTA Homewares 2018
BTA Buying Teams integrated October 2018
17
5/23/2019
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E-Commerce
Why is it winning?
Bricks no longer own “ a place to buy ”
Mobile is the worlds biggest vending machine
Bricks must shift their consideration, conversation and purpose to “a place to BE”
Consumers of today
82% 33%76%
Consult their phones while in store before making a purchase
Do not like asking for assistance whileshopping in store
Purchased a different brand because of information provided in the moment
Consumers
Which
Brand?Which
Shade?Suitable
Skin Type?
Is it any
good?
How do
I use it?
What domy friends
think?
Thanks and any questions????
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