Dan RyanLessons learnt and still learning from a life in retail

LifeWho am I? A Retailer From Cork Loud Laugh

3

RetailMy Journey

RetailMy experience

Retailer Manager

Retail Buyer

Retail Merchandiser

Trading Director

Head of Commercial Trading

5

Experience

Ireland

UK

Spain

Netherlands

Canada

Domestic & International

Penneys/Primark1985 -1999

Trainee

Manager

Merchandise

Controller

How did that happen?

Brown Thomas1999 - 2006

From ridiculous prices at Primark To sublime prices at BT

From private label at Primark To Global Brands at BT

Merchandise Controller

Penneys/Primark2006 - 2008

Re-joined as Director of Merchandising

Why go back?

Primark comes to SpainExpanding into new markets

The budget fashion chain opened it’s first store outside the UK & Ireland

1st store in a new shopping centre in Madrid 2006

Primark executives say they chose Spain as the launching point for a European expansion because Spanish consumer patterns are similar to those of Ireland.

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Lifestyle Sports2008 - 2012

SPORTS

Fantastic Combination - love Sports & love Retail

RETAIL

Appointed to the Board as

Trading Director

Financial Crash

Devised 5 Year Strategy

Restructured Buying and Merchandising Team

What categories are we going to be famous for?

Closed loss making stores/opened new stores

Refurbished existing stores

What do we do?

2008

Shop Direct Group, Liverpool2012 - 2013

From Bricks to Clicks

Shop Direct Group

A merger of once bitter rivals Littlewoods and Great Universal Stores

Based in Liverpool

Legacy of home catalogue shopping

Restructured

Now trading online only : Littlewoods , Very

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Selfridges Group2013 - 2019

Renewing old acquaintances Pastures New – The Netherlands & Canada

de Bijenkorf

Worked 5 years in the Netherlands

Interim Chief Merchandise Officer

Learnt to speak Dutch

Supported strategy to transform to a premium department store chain

More change

Drie Dwaze Dagen – 3 Day Crazy Sale

Abandons it’s Sale “Drie Dwaze Dagen”

Concept no longer fits into it’s image

Luxury ShoppingExperience

Premium shopping is the focus!

Brown Thomas / Arnotts

Integration

Weston buys Arnotts in 2015

Integration process with Brown Thomas begins

Appointed interim Buying Director BTA Homewares 2018

BTA Buying Teams integrated October 2018

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E-Commerce

Why is it winning?

Bricks no longer own “ a place to buy ”

Mobile is the worlds biggest vending machine

Bricks must shift their consideration, conversation and purpose to “a place to BE”

Consumers of today

82% 33%76%

Consult their phones while in store before making a purchase

Do not like asking for assistance whileshopping in store

Purchased a different brand because of information provided in the moment

Consumers

Which

Brand?Which

Shade?Suitable

Skin Type?

Is it any

good?

How do

I use it?

What domy friends

think?

Thanks and any questions????