Cultural Psychology Presentation
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- 1. ETHNIC IDENTIFICATION AND PERCEPTIONS OF OUT-GROUP
MINORITIES A Case Study of Latino/a Students at Wesleyan
University
- 2. Research Prompt
- How does the strength of ones cultural identification influence
their perception of other minority groups?
- a) the stronger one's cultural identification, the more
homogenous their perception of other minority groups, and the
weaker their perception of group identification strength.
- b) the stronger one's cultural identification, the more
heterogenous their perception of other minority groups, and the
stronger their perception of group identification strength.
- 3. Design
- Latino/a participants divided into two groups: Primed and
Unprimed
- Quantitative and Qualitative Measurement of Ethnic
Identification and Out-group Minority Perception
- Leach Scale (Adapted to measure both Ethnic Identification and
Out-group Perception)
- 4. Ethnic Identification Scale (Leach, 2008) Group-Level)
Self-Investment Solidarity 1. I feel a bond with [In-group]. 2. I
feel solidarity with [In-group]. 3. I feel committed to [In-group].
Satisfaction 4. I am glad to be [In-group]. 5. I think that
[In-group] have a lot to be proud of. 6. It is pleasant to be
[In-group]. 7. Being [In-group] gives me a good feeling. Centrality
8. I often think about the fact that I am [In-group]. 9. The fact
that I am [In-group] is an important part of myidentity. 10. Being
[In-group] is an important part of how I seemyself. (Group-Level)
Self-Definition Individual Self-Stereotyping 11. I have a lot in
common with the average [In-group]person. 12. I am similar to the
average [In-group] person. In-Group Homogeneity 13. [In-group]
people have a lot in common with each other. 14. [In-group] people
are very similar to each other.
- 5. Open-Ended Questions
- What do you perceive as some of the motivations for group
involvement in other students?
- What are some important aspects of your self-identity?
- How involved do you perceive yourself as being in campus
life/groups?
- How involved do you think the Hispanic/Latino community is in
campus life?
- 6. Open-Ended Questions (Cont.)
- How involved do you think other minorities are in campus
groups/campus life?
- What do you think is the most important aspect of
ethnic/cultural identity?
- What do you think is the most important aspect of being
Hispanic/Latino?
- 7. Design: Priming Order
- Ethnic background information
- Short answer Qs on minority group perception/motivation
- Leach Scale For Latino/a Group
- Leach Scale For Other Groups
- Short answer Qs on minority group perception/motivation
- Leach Scale (Without Latino/a group)
- Ethnic background information
- Leach Scale For Latino/a Group
- Primed Participants Survey
- Unprimed Participants Survey
- 8.
- Analysis and Interpretation
Survey Results
- 9. Priming Results
- Error of Low Power: Small sample size n=14
- Despite this, the prime caused a significant trend across some
Leach identification subscales.
- An effect on Solidarity, Centrality, and Individual
Self-Stereotyping
- Implications: Subscales most central to perceptions of in-and
out-groups
- 10. Histogram of Subscale Results
- 11. Perceptions of European-Americans
- Prime showed significant trend, likely to be statistically
significant with higher n.
- European-Americans were viewed as more distinct after Latino/as
were primed to their own identity.
- Implications: European-Americans as majority group
- 12. Histogram of European-Americans
- 13. Perceptions of Asian-Americans
- Prime showed no effect/significant trend on perceptions of
Asian-Americans.
- More interestingly, the prime often showed the reverse effect
in statistical analysis.
- Implications: Asian-Americans as other minority group.
- 14. Histogram of Asian-Americans
- 15. Perceptions of African-Americans
- Participants reticent to answer Leach (graded-scale) questions
about African-Americans on campus.
- At the same time, Latino/as overwhelmingly rated
African-Americans as most similar to their own group compared to
Asian-Americans and European-Americans.
- 16. Histogram of Similarity Measures
- 17. Conclusions
- Prime showed significant trend across solidarity, centrality,
and individual self-stereotyping.
- Perceptions of different out-group minorities vary as a result
of ethnic identification priming.
- Latino/as felt most similar to the African-American community,
yet showed reticence to rate them on the Leach (2008) graded scale
measures.