Cuadrado edit

endless possibilitiesfrom a box

Cuadrado is a DIY, space-saving organizer that can be assembled to suit your personal needs. It is made out of recycled tarpaulins and woven by mothers from Gawad Kalinga. It

offers versatility and customizability.

Value Proposition

To be the market leader and the household name in the industry of

home furnishings in the Philippines.

Vision

Cuadrado aspires to be the leading firm in the industry of home furnishings in the Philippines through customizable organizers and

racks. With repurposed materials as the main component, we cater to the home furnishing needs of Filipino families through high quality products at a reasonable price. We recognize market stability and

profitability as essential factors to ensure the firm’s survival and growth, and as such, we endeavor to utilize technologically innovative

and eco-friendly action plans to advance our goal of the conservation of the environment. Simultaneously, we partner with local communities in the production processes in order to promote nation-building – recognizing the value of our people, their skills and potential and providing them with opportunities for growth and development. Through these, the firm becomes an instrument for upholding the tenet of being men and women for others. Mission

Class B and Class C• Young professionals & executives• People starting their own families• Students in dormitories, apartments,

condominiums

Target Market Segments

Kay(Student Dormer)

Market Profile

Brian(Junior Assistant Manager)

Market Profile

Ramos Family(Entrepreneurs)

Market Profile

1. Acquisition of raw materials 2. Cutting, weaving, sewing3. Painting4. Packaging5. Selling and distribution

Value Chain Elements

Competitors

• The Home furnishing industry is flat.

Market Size

Market Size

Market Size

Market Size

• Vertical living• Willingness to spend disposable

income• Environmentally sustainable products

Market Trends

• Higher level of disposable income• Social media• Increase in sustainable products

Opportunities

• Competitors from China• Migration of furniture workers

Threats

– Sizes:• 35 cm x 35 cm• 45 cm x 35 cm• 18 cm x 35 cm• 18 cm x 45 cm • 20 cm x 20 cm

– Colors:• White, Brown, Blue, Green, Violet, Red, Pink,

Orange and Yellow– Capacity

• 7-10 kilograms

Product

Pricing

Selling Price:Panel P 55.00Host Connector P 7.50

Profit Margin:Gross Profit 39%Net Profit 29%

Detailed Product Costing for Panel:P 35.00

Cost for Host Connector: P 4.75

Pricing

Material/Process Cost per PanelTarpaulin Php 2.00 per square foot

Cutting, weaving, and sewing Php 10.00 per finished panel

Painting Php 2.00 per finished panel

Packaging Php 1.00 per panel

Steel frame Php 20.00 per frame

P40-5025%

P51-6024%P61-70

19%

71-8014%

P81-907%

P91 or above11%

How much are you willing to pay for the product?

Pricing

• Selling of individual panels• Selling of pre-packaged sets• Initial distribution : 360 PanelsDistribution areas: – Year 1: Katipunan– Year 2: NCR– Year 3: Cebu and Davao

Distribution

Distribution

Manufacturer

Direct Selling Methods

Consumers

Bazaars, Expos, and Shops

Consumers

Product demos and displaysOnline media

Promotions

Distribution to local retail shops.

Extension of product line

Long Term Goals

2019Become a household name in the home furnishing industry.

2022Export products.

Establishment of retail outlet for products.

2029

• Varieties in sizes• Customized and personalized designs• Seasonal themes

Development Plans

Scheduling and Costing: Year 1

Stage Time Period Goals Total Cost

First Production

September 24, 2014 – October 11,

2014360 35 cm x 35 cm

panels14,880

Second Production

November 9, 2014 – November 29,

2014705 35 cm x 35 cm

panels 29,135

Third Production

November 29, 2014 – December

20, 2014769 35 cm x 35 cm

panels 31,784

Fourth Production

January 4, 2015 – January 24, 2015

1,222 35 cm x 35 cm panels and 18

cm x 35 cm panels 50,508

Stage Time Period Goals Total Cost

Fifth Production

February 15, 2015 – March 7, 2015

1,760 35 cm x 35 cm panels and 18 cm x 35 cm panels

72,744

Sixth Production

March 29, 2015 –April 18, 2015

2,053 35 cm x 35 cm panels and 18 cm x 35 cm panels

84,856

Seventh Production

May 10, 2015 –May 30, 2015

2,346 35 cm x 35 cm panels and 18 cm x 35 cm panels

96,968

Eighth Production

June 21, 2015 –July 11, 2015

2,310 35 cm x 35 cm panels and 18 cm x 35 cm panels

95,480

Ninth Production

August 2, 2015 – August 22, 2015

1,409 35 cm x 35 cm panels and 18 cm x 35 cm panels

58,240

Scheduling and Costing: Year 1

Stage Time Period Goals Total Cost

First Quarter

September 1, 2015 – November 30, 2015

5,198 panels, 6,930 host connectors 214,848

Second Quarter

December 1, 2015 –February 29, 2016

7,937 panels,10,583 host connectors

328,064

Third Quarter

March 1, 2016 –May 31, 2016

11,835 panels,15,780 host connectors

489,180

Fourth Quarter

June 1, 2016 –August 31, 2016

17,682 panels, 23,577 host connectors

730,861

Scheduling and Costing: Year 2

Scheduling and Costing: Year 3

Stage Time Period Goals Total Cost

First Quarter

September 1, 2016 – November 30, 2016

20,314 panels, 27,085 host connectors 839,644

Second Quarter

December 1, 2016 – February 29, 2017

23,340 panels, 31,120 host connectors 964,720

Third Quarter

March 1, 2017 –May 31, 2017

26,819 panels,35,759 host connectors 1,108,520

Fourth Quarter

June 1, 2017 – August 31, 2017

30,821 panels, 41,095 host connectors 1,273,936

(1) understand the consumers’ context of usage, habits and practices (2) conduct continuous research on design and product re-engineering; and,(3) enlist industrial engineers and designers for product execution.

Competencies

Product• Entry of similar

products• Ease of imitability

Risk Assessment

Supply chain• Suppliers not

meeting deadlines

Analyn IlaganGeneral Manager

Finance and Accounting

Korina Lacap

Material and Logistics

Heidi Elizes

Marketing and

Creatives

Alexa Belen

Vianca Miguel

Sales and Distribution

Dyan Uy

Organizational Structure

• Year 1– Expected demand of 70% from target

market in Katipunan area• Year 2– High growth– Different areas of Eastwood, Makati,

Ortigas and Taguig

Finances

• Net Profit Margin 29%• Gross Profit Margin 39%• Net Income– Year 1: P235,730– Year 2: P771,436– Year 3: P807,116

• Breakeven: P151,028

Finances

endless possibilitiesfrom a box