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#123webinar | @webmarketing123
#123webinar | @webmarketing123
/ Frequently Asked Questions
1. Who’s the presenter?
2. How do I ask questions?
3. Can I have a copy of the slides?
Tweet @webmarketing123 or use #123webinar.
Yes! Email results@webmarketing123.com.
4. How do I get a live site analysis?
Chat us your website and top 2 keywords.
#123webinar | @webmarketing123
About Us
#123webinar | @webmarketing123 4
We are a digital marketing agency focusing on demand generation.
Search Engine Optimization
Website Redesign
Paid Search & Display
Content Creation
Top 500 Fastest
Growing Private
US Companies.
#123webinar | @webmarketing123
1 Run a Site Conversion Analysis
2 Build a Mobile Strategy
3 Don’t Sacrifice Current SEO
4 Live Site Analyses
On the Agenda
#123webinar | @webmarketing123
DO WE REALLY NEED A REDESIGN?
#123webinar | @webmarketing123 #123webinar | @webmarketing123
70% of the new
buyer’s journey happens online.
Source: SiriusDecisions
Your Website is the face of the Company
And Needs to do the selling for you!
#123webinar | @webmarketing123
Unless your site still looks like this…
Apple website circa 1997!Source: BusinessInsider; “These Huge Brands’ Websites from the 1990s Looked Terrible”
Crunch the data to make your case.
#123webinar | @webmarketing123
Evaluate conversion rate by device.
Analyze conversion rate by channel.
Break down offer types by funnel stage.
1 2 3
/ Run a Site Conversion Analysis
Check for healthy CVR in 3 steps:
#123webinar | @webmarketing123
1 Analyze CVR by channel
Organic CVR should not be < 1%
Paid CVR should not be < 4%
Start with Google Analytics “Acquisition Overview” Report.
/ Run a Site Conversion Analysis
#123webinar | @webmarketing123
2 Break down offers by funnel stage.
Funnel Stage Offer Type
Top
Middle
Bottom
Educate prospects on the value of digital marketing & foster thought leadership.
Build the business case for why the prospect needs to invest in your product or service.
Give the prospect a reason to choose you over your competitors.
/ Run a Site Conversion Analysis
#123webinar | @webmarketing123
3 Evaluate CVR by device.
Compare performance with the GA “Devices” report.
Mobile should convert at about 30% of your desktop conversion rate.
/ Run a Site Conversion Analysis
#123webinar | @webmarketing123
/ Run a Site Conversion Analysis
#123webinar | @webmarketing123
You only have 7 seconds to answer
these 3 critical questions:
Treat each page as an entry point.
1 Where am I?
2 What can I do here?
Why should I do it?3
/ Run a Site Conversion Analysis
#123webinar | @webmarketing123
What am I supposed to do?
/ Run a Site Conversion Analysis
#123webinar | @webmarketing123
What am I supposed to do?
/ Run a Site Conversion Analysis
#123webinar | @webmarketing123
1 Run a Site Conversion Analysis
2 Build a Mobile Strategy
3 Don’t Sacrifice Current SEO
4 Live Site Analyses
On the Agenda
#123webinar | @webmarketing123 #123webinar | @webmarketing123
Do you have a mobile strategy in place?
#123webinar | @webmarketing123
2014 is the year of mobile.
For real this time.
#123webinar | @webmarketing123
65% of online searches begin on a mobile device, yet only 16% of
marketers have a developed mobile strategy.
Source: Search Engine Watch; HubSpot
Cross-device fluency is critical
93% of people who used mobile to research
went on to make a purchase.
Source: Google, Mobile Path to Purchase
/ Build a Mobile Strategy
#123webinar | @webmarketing123
/ Build a Mobile Strategy
Pick a side to get started.
Responsive Design Mobile Site
1
2
One site works across all devices.
Manage 1 SEO strategy rather than 2.
RWD is Google approved.
1
2
Delivers specific, lightweight content experience.
Works for ecommerce, event, or account based businesses.
Source: Search Engine Watch, “Google’s Matt Cutts: Responsive Design Won’t Hurt Your SEO”
#123webinar | @webmarketing123
/ Build a Mobile Strategy
Get on the fluid grid.1
* Use responsinator.com to assess the situation.
Source: Moz, “The SEO of Responsive Web Design”
#123webinar | @webmarketing123
/ Build a Mobile Strategy
Test your site across devices.2
Make sure those CTAs don’t get lost! Source: Market8, “A Guide to B2B Responsive Web Design
#123webinar | @webmarketing123
/ Build a Mobile Strategy
Make all content accessible - always.3
No matter how the grid slides, make sure users can navigate to all sections.
Source: Moz, “The SEO of Responsive Web Design”
#123webinar | @webmarketing123
/ Build a Mobile Strategy
Optimize for touch screen.4
Source: WebDesignerDepot, “How to Design a Responsive HTML Email”
Leave enough space around your buttons to avoid a frustrating mobile UX.
#123webinar | @webmarketing123
/ Build a Mobile Strategy
Build for speed.5
Source: SmashingMagazine, “SEO for Responsive Websites”
Check mobile load time with Google’s PageSpeed Insights.
#123webinar | @webmarketing123
1 Run a Site Conversion Analysis
2 Build a Mobile Strategy
3 Don’t Sacrifice Current SEO
4 Live Site Analyses
On the Agenda
#123webinar | @webmarketing123
Google receives
100 Billionsearches a month on average.
Source: CNET; “Google Scratches It’s Brain 500 Million Times a Day”
#123webinar | @webmarketing123
This client would have lost revenue & 1000’s of visits.
/ Don’t Sacrifice Current SEO
SEO should be part of the redesign.
#123webinar | @webmarketing123
1
2
3
Are URLs changing?
Ex: www.mysite.com/about to www.mysite.com/aboutus
Are you adding or removing pages?
Ex: altering or adding products and services
Are you managing your inbound links?
/ Don’t Sacrifice Current SEO
Ask yourself…
#123webinar | @webmarketing123
/ Don’t Sacrifice Current SEO
Use server side redirects.
#123webinar | @webmarketing123
1 Run a Site Conversion Analysis
2 Build a Mobile Strategy
3 Don’t Sacrifice Current SEO
4 Live Site Analyses
On the Agenda
#123webinar | @webmarketing123
LIVE SITE ANALYSES
#123webinar | @webmarketing123
Schedule a free, 30 minute consultation!
Thank you!
Let’s
Talk! Mike Turner, Director of Business Development
e: results@webmarketing123.com t: 800. 619. 1570
Source: Synecore, “10 Examples of Amazing Responsive Design”
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