Creative Europe Media and Film Literacy

Date: in 12 ptsMEDIA

Creative EuropeMedia and Film Literacy

Bronagh WaltonEuropean Commission

DG Education and Culture

Date: in 12 ptsMEDIA

Creative Europe framework

Culture

30 %

MEDIA

55 %

Cross-sectoral(Financial Facility

+ data support + piloting)

15 %MEDIA LITERACYFILM LITERACY

Date: in 12 ptsMEDIA

General objectives

• Fostering the safeguarding and promotion of European cultural and linguistic diversity (Article 167 TFEU)

• Strengthening the competitiveness of the cultural and creative sectors with a view to promoting smart, sustainable and inclusive growth (Article 173 TFEU)

Date: in 12 ptsMEDIA

Specific objectives• Support the capacity of European CCS to operate trans-

nationally

• Promote the transnational circulation of cultural and creative works and operators and reach new audiences in Europe and beyond

• Strengthen the financial capacity of CCS, in particular SME

• Support transnational policy cooperation in order to foster policy development, innovation, audience building and new business models

Date: in 12 ptsMEDIA

MEDIA Strandfilm literacy

Within the specific objective of promoting circulation and reaching new audiences one of the priorities of the MEDIA Strand shall be:

supporting audience building as a means of stimulating interest for audiovisual

works in particular through promotion, events, film literacy and festivals

EXKURS: MEDIA

Cinemas

VOD platforms

Film markets

Training organisations

Festivals

Scriptwriters

Directors

Co-production forums

Cinema networks

Feature film

Documentary

Animation

Film producers

TV producers

Film distributors

Sales agents

Directors

6

Film Literacy

FL initiatives

incl. children‘s films

MEDIAAudience building action line

• Two Actions:

• 1. Cooperation in Film literacy

• 2. Audience building events• Stimulating demand for non-national films through branding and

promotional events e.g. „secret cinema“

Date: in 12 pts

Action: Film LiteracyWho? All initiatives (commercial or non-commercial) in

film literacy e.g. film institutes, cinemateques, film clubs, festivals, education organisations, companies

Groupings of at least 3 partners from 3 territories, at least 3 languages

Priority for actions with geographic diversity and that demonstrate synergies with existing actions

Date: in 12 pts

Action: Film LiteracyWhat?Projects of cross-border cooperation in film literacy:

help to „export“ best practices e.g. exchange of material, know-how, study visits, technical assistance

Support for new cross- border film initiatives e.g. a joint catalogues

Date: in 12 pts

Action: Film Literacy

MEDIA

Partner 1

Partner 3Best

practice

Partner 2

Partner 1 Partner

2

Partner 3

New Initiative

Date: in 12 pts

Action: Film Literacy- Criteria

Award Criteria: Relevance ( e.g. EU dimension, efficient outreach towards

non-core audiences) Quality (e.g. methodology and strategy, degree of

innovation, cost-effectiveness) Dissemination and Impact (e.g.dissemination of

knowledge, sustainibility of the exchange) Quality of the grouping (e.g. coherence of

complementarity of the partners)

MEDIA

Date: in 12 pts

Action: Film Literacy- calls

1 call per year 1st call (hopefully) in January 2014Activities starting 01/01/2014-30/06/2015

max. duration 18 months 5-10 projectsmax. co-financing 60%

MEDIA

Date: in 12 pts

??? Questions ???

Bronagh.Walton@ec.europa.eu

MEDIA