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Creating Targeted Campaigns for the 45-49yr Health Assessment
November 2016
Magali De Castro Clinical Director, HotDoc
Creating targeted campaigns for the 45-49yr assessment
This session will cover
• Key Medicare requirements for the 45-49yr health assessment and the 40-49yr type 2 diabetes risk assessment
• Top strategies to effectively promote these items to your patients
• Tools you can use to easily create campaigns to boost patient uptake
Medicare Items
Health Assessments
Item% Length% Rebate% Descrip3on%
701$ <30min$ $59.35$ Simple$health$assessments$
703$ 30645min$ $137.90$$ Straigh:orward$assessments$where$the$pa>ent$does$not$present$with$complex$health$issues$
705$ 45660min$ $190.30$$ Extensive$assessment,$where$the$pa>ent$has$a$range$of$health$issues$that$require$more$in6depth$considera>on,$and$longer6term$strategies$for$managing$the$pa>ent's$health$$
707$ 60min+$ $268.80$$ Complex$assessment$of$a$pa>ent$with$significant,$long6term$health$needs$that$need$to$be$managed$through$a$comprehensive$preven>ve$health$care$plan$
http://www9.health.gov.au/mbs/fullDisplay.cfm?type=note&qt=NoteID&q=A25
Medicare Items
Health Assessments
http://www9.health.gov.au/mbs/fullDisplay.cfm?type=note&qt=NoteID&q=A25
Medicare requirements
45-49yr Health Assessment
Lifestyle risk factors:
Smoking
Physical inactivity
Poor nutrition
Alcohol use
Biomedical risk factors:
High cholesterol
High blood pressure
Impaired glucose metabolism or
Excess weight
Family history of a chronic disease
“At risk of developing a chronic disease.” Including any of the following:
Best Practice Guidelines
45-49yr Health Assessment
SNAP RACGP’s The Red Book
45-49yr Health Assessment
Guidelines for preventive activities in general practice
40-49yr Type 2 Diabetes Risk Assessment
The Australian Type 2 Diabetes Risk Assessment Tool
Review risk factors underlying a patient’s high risk using the Australian Type 2 Diabetes Risk Assessment Tool (AUSDRISK)
• Must score at least 12 points in the Australian Type 2 Diabetes Risk Test
• Exclude Diabetes
Random or fasting blood glucose/OGTT/HbA1c
• Provide risk-factor advice or treatment & refer to services as appropriate
Must not be performed more than once every 3 years to an eligible person
40-49yr Type 2 Diabetes Risk Assessment
The Australian Type 2 Diabetes Risk Assessment Tool
Promotion Strategies
Challenges
Busy demographic (time poor)
Difficult to pin down for a long appointment
Priorities outside of self (family/work)
May take multiple invitation attempts (over a number of years)
Promotion Strategies
Using a multipronged approach
Trial a combination of promotion channels:
• Opportunistic invitation
• Waiting room posters/digital display
• SMART Recalls with compelling content
• Phone call
• Letters
• Practice website
• Social Media marketing
Promotion Strategies
A 12-month approach
1. Prepare the practice:
• Poster or sign in the waiting room to promote the Health Checks
• Nurse times and consulting room allocated
• All staff members are aware of the referral process to nurse & GP
• Templates agreed on and finalised:
Recall letter
Health Assessment template
Referral forms
Poster/waiting room sign
Promotion Strategies
A 12-month approach
2. Database search: List of active patients in age group
Tip! If database is too large, then start with small sample (eg 48-49yr olds)
Make sure there’s enough time left for patient to attend appointment prior to turning 50!
3. Determine Medicare eligibility of these patients: Ring Medicare provider line 132 150 Ask if the patient is eligible for item 703 today.
(check up to 7 patients/call)
4. Flag patient file & recall eligible patients.
Promotion Strategies
A 12-month approach
5. Book appointment: With nurse for 15, 30 or 45min as appropriate AND With GP for standard appointment immediately aCer nurse.
Tip! If unable to make nurse and GP appointment on the same day, then let paMents know beforehand (during booking process) that the check will take place over 2 consults.
6. Once paGents are seen, add them to recall database for follow up as required.
7. Review progress of the 12-‐month plan and related paGent lists at 3, 6 and 9 months.
8. Start a new 12-‐month plan aCer one year.
Effective tools to promote these items
HotDoc Inform
Dashboard Patient Message
Contact the HotDoc team: 1300 468 362
Handy tools to promote these items
HotDoc Inform Campaigns
Contact the HotDoc team: 1300 468 362
Handy tools to promote these items
HotDoc Inform Campaigns
Contact the HotDoc team: 1300 468 362
Handy tools to promote these items
HotDoc Inform Campaigns
Contact the HotDoc team: 1300 468 362
Thank you for participating!
Got a question? Email: md@hotdoc.com.au
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