Igniting Viral Campaigns By Creating Relevant Conversations

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Learn how companies of all sizes including major brands are taking advantage of the tools , trends and technology to cut through the noise and connect with potential customers.Larry Bailin, CEO, Single Throw Internet Marketing (Twitter @LarryBailin)

Text of Igniting Viral Campaigns By Creating Relevant Conversations

  • 1. Igniting Viral Campaigns Larry Bailin, Author of the bestselling marketing book,Mommy, Where Do Customers Come From?and CEO,Single Throw Internet Marketing

2. CLICKING ASS! Larry Bailin, Author of the bestselling marketing book,Mommy, Where Do Customers Come From?and CEO,Single Throw Internet Marketing 3. 4. Good News! 5. Mommy, Where Do Customers Come From? Second Edition Available in bookstores and online NOW! 6. Better News! 7. First Step in IgnitingANYCampaign 8. Pre-Ignition 9. Silent Generation 1925 1942 Baby Boomers 1942 1953 Generation Jones (Barack Obama) 1954 1965 Generation X 1966 1980 Generation Y(millennials) 1981 - 1995 Customers through the generations 10. Viral (?)Video 11. Of the nature of, or caused by, a virus,"see virus. Viral Vir-al 12. a corrupting influence on morals or the intellect Virus Vir-us [vahy-ruhs] 13. a segment of self-replicating code planted illegally in a computer program, often to damage or shut down a system or network. Virus Vir-us [vahy-ruhs] 14. Something that poisons one's soul or mind Virus Vir-us [vahy-ruhs] 15. Foul or malodorous fluids ,sticky substance, agent that causes infectious disease Virus Vir-us [vahy-ruhs] 16. Extremely simple microorganisms Virus Vir-us [vahy-ruhs] 17. Any of various extremely small, often disease-causing agents Virus Vir-us [vahy-ruhs] 18. These videos were viral byaccident But were theysuccessful ? 19. These YouTube celebs never setout to make aprofit and they didnt 20. Could these YouTube celeb videos have beenignitedfor profit? 21. 22. 23. 24. How do youignitea viral campaign? Learn toinfluence 25. The greatest book ever written on viral, social and affiliate success. 26. 27. Why is this campaign Clicking Ass? It evokes emotion Humor Desire Belonging Trust Anticipation Excitement Fear 28.

  • Sales is aboutpersuasion , persuasion requiresemotion , emotion requiresconnection ,connectionleads toaction .

29. The Character Connection 30. 31. 32. CHARACHTER MUSCLE! 33. a story about Ronnie Coleman and a candy bar 34. 35. 36.

  • Why Ronnie ColemanInterview not Ronnie ColemanVideo

37. 38. Community Connection 39. 40. 41. 42. 43. 44. 10 Video Entries 14 Video Entries 45.

  • Hundreds of thousands of views
  • 20 YouTube honors
  • 40 plus entries