Creating Successful New Products - ERNEThrm.iimb.ernet.in/iimb/EEP/Oct_17/Programme Schedule-...

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Creating Successful New Products

26 – 28 October, 2017

Programme Director: Ganesh N Prabhu Venue : C – 11

Day & Date Session 1

08:30 – 10:00 Session 2

10:15 – 11:30 Session 3

11-45 – 01:00 Session 4

02:00 – 03:15 Session 5

03:45 - 05:00

October 26, 2017 Thursday

Business Model Innovations

Video Cases: Max Delivery and Tesco

Ganesh N Prabhu

8-Steps to Innovation

Vinay Dabholkar

Design Thinking

in Practice

Vinay Dabholkar

October 27, 2017 Friday

Improving Idea Velocity

Case: IBM Gets Into

Internet Business

Vinay Dabholkar

Design of Low-Cost

High-Speed

Experiments

Vinay Dabholkar

User Centered

Product

Development

Ganesh N Prabhu

Product Innovation for Emerging Markets

Getting Value out of New Products

Case: Basket Option: Beyond Investments

Ganesh N Prabhu

October 28, 2017 Saturday

Product Planning:

A Strategic Marketing Approach

Mithileshwar Jha

Strategic Assessment of Product Portfolios

Exploiting Product Development Opportunities

Case: Nestle Refrigerated Foods:

Contadina Pasta and Pizza (A)

Ganesh N. Prabhu

Breaks: 10.15 – 10.30; 11.45 – 12.00; 13.15 – 14.15 (Lunch); 15.30 – 15.45

Program Administrator: Suresh Kumar – 080-26993198 email:suresh.kumar@immb.ac.in

Special Lunch at MDC Lawn on Thursday October 26 at 1.15 pm.