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Creating Successful New Products
26 – 28 October, 2017
Programme Director: Ganesh N Prabhu Venue : C – 11
Day & Date Session 1
08:30 – 10:00 Session 2
10:15 – 11:30 Session 3
11-45 – 01:00 Session 4
02:00 – 03:15 Session 5
03:45 - 05:00
October 26, 2017 Thursday
Business Model Innovations
Video Cases: Max Delivery and Tesco
Ganesh N Prabhu
8-Steps to Innovation
Vinay Dabholkar
Design Thinking
in Practice
Vinay Dabholkar
October 27, 2017 Friday
Improving Idea Velocity
Case: IBM Gets Into
Internet Business
Vinay Dabholkar
Design of Low-Cost
High-Speed
Experiments
Vinay Dabholkar
User Centered
Product
Development
Ganesh N Prabhu
Product Innovation for Emerging Markets
Getting Value out of New Products
Case: Basket Option: Beyond Investments
Ganesh N Prabhu
October 28, 2017 Saturday
Product Planning:
A Strategic Marketing Approach
Mithileshwar Jha
Strategic Assessment of Product Portfolios
Exploiting Product Development Opportunities
Case: Nestle Refrigerated Foods:
Contadina Pasta and Pizza (A)
Ganesh N. Prabhu
Breaks: 10.15 – 10.30; 11.45 – 12.00; 13.15 – 14.15 (Lunch); 15.30 – 15.45
Program Administrator: Suresh Kumar – 080-26993198 email:[email protected]
Special Lunch at MDC Lawn on Thursday October 26 at 1.15 pm.
