CREATING AND DELIVERING POWERFUL ......Deliver Dynamic Presentations to Stand Out in a Crowd...

Talk Taller

Virginia Economic Developers Association

October 2014

Deliver Dynamic Presentations to Stand Out in a Crowd

"Developing excellent communication skills is absolutely essential to effective leadership. The leader must be able to share knowledge and ideas to transmit a sense of urgency and enthusiasm to others. — Gilbert Amelio President and CEO of National Semiconductor Corp. If a leader can't get a message across clearly and motivate others to act on it, then having a message doesn't even matter."

Public Speaking speaking or giving a lecture to a group of people in a structured, deliberate manner

intended to inform, influence, or entertain

Glossophobia The fear of public speaking is called glossophobia (or, informally, "stage fright"). It is believed to be the single most common phobia — affecting as much as 75% of the population. Fear of oration is ranked even above that of death

Purpose

Transmit Information Inform

Persuade

Motivate

Direct

Entertain

Combination

Speech

Report / Briefing

Presentation

What is the Difference

Speech

• Formal Address

• Elegant

• Dressy

• Talk / Listen

• Energize

• Boost Morale

• Emotional

• Paint Pictures

Presentation

• Verbal Report / Illustrative

• Practical

• Casual

• Talk / Learn / Action

• Inform

• Interactive

• Just the Facts

• Show Pictures

Opening

• Tell them what you are going to tell them • Tell them • Tell them what you told them

Body

Closing

• Theme • Story • Focus on

Outcome

Basic Structure

•Attention Grabbing •Quote •Statistic •Question •Current News

Opening

•Four Components •Objective •Situation •Benefits •Next Steps

Body

•End with a Purpose •Reiterate WIIFM •Q&A •End High

Closing

Pet Peeves

Things to Avoid

• TLA

• Clichés

• Buzz Words & Bugaboos

• Adjective Pile Up

• Jargon

• Abstract

Five Things Not to Say

• You Probably Can’t Read This….

• As You Can Clearly See…..

• I Didn’t Really Have Time To Prepare….

• Wow, I Am Out Of Time, But…..

• I’m Sorry For The Technical Difficulties….

Communication Is….

7

38 55

Words

Voice

Non Verbal

Things to Do

Speak

Words

Vary

Paws

Plan

Be Organized

Be Prepared

This Is Not Your Grandfather’s Presentation….

Handouts

Single Graphic

Electronic

Speech

Purpose / Options

One Message / Many Messages Simple / Complex

Information / Action

Electronic

PowerPoint

You Have Options

275 Fonts

256 Colors

236 22 Animations Backgrounds

PowerPoint

73 ∞ Charts Visual Effects

Backgrounds

Darker = Better

Consistent = Good

Design or Image

Backgrounds

Darker = Better

Consistent = Good

Design or Image

Fonts

• Easy to read • Variety is not good

– This – Is – Too

– Many – Types – In one slide

Serif

Sans Serif

Fonts • Be sure to use a font size that can be seen from the back of the room

• Don’t insult your audiences intelligence by

reading the entire slide to them

• You don’t need to use complete sentences,

instead, use key words or phrases to backup your

speech

• Create space so the words are easier to read

Fonts

• Too much color is hard on the eyes

• The wrong color is hard to read

• Use color to reinforce a point

Animation

Animation can help

Reinforce the message

Keep focus

Add emphases

But don’t over do it

Manufacturing 15%

Wholesale / Retail / Trans

26%

FIRE / Pro / Mange

22%

Education / Health

14%

Arts / Accom / Food 16%

Admin 7%

Employment

STRATEGIC PLAN PRESENTATION

STRATEGIC PLAN PRESENTATION

Number of Complex Parts

• Methodology

• Statistics

• Action Plan

• Mission / Vision / Goals

• Matrix

• ????

Goals 1. Establish and market Waynesboro as a preferred location for business growth. 2. Create a business climate in which existing businesses are globally competitive

and new businesses can be attracted and supported. 3. Create and sustain economic prosperity through collaborative partnerships, with

federal, state, and local public and private agencies; local and regional commercial real estate brokers and developers; and local property owners.

4. Plan and develop business parks and buildings for existing and new businesses to locate and expand.

5. Establish Waynesboro as a regional tourist destination taking full advantage of the natural and historic resources of the Shenandoah Valley.

6. Develop a highly skilled workforce fully capable of contributing to employer needs in a technology driven 21st Century business / industry environment.

7. Create a rich and inviting central business district characterized by unique shops, specialty restaurants, a full range of cultural resources and events, and a range of housing options appealing to young professionals and engaged older adults.

Goals

1. Preferred location for business growth

2. Business climate

3. Collaborative partnerships

4. Business parks and buildings

5. Regional tourist destination

6. Highly skilled workforce

7. Central business district

Public Speaking

Material • Research • Practice • Organize

Physical • Audience • Room • Equipment

Back Up • Presentation • Script • Handouts

Joe Friday

Nick Telby

Lincoln, King, Kennedy

Media Presentation

Be Sincere Be Brief

Be Seated

The art of communication is the language of leadership

James Humes