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Talk Taller
Virginia Economic Developers Association
October 2014
Deliver Dynamic Presentations to Stand Out in a Crowd
"Developing excellent communication skills is absolutely essential to effective leadership. The leader must be able to share knowledge and ideas to transmit a sense of urgency and enthusiasm to others. — Gilbert Amelio President and CEO of National Semiconductor Corp. If a leader can't get a message across clearly and motivate others to act on it, then having a message doesn't even matter."
Public Speaking speaking or giving a lecture to a group of people in a structured, deliberate manner
intended to inform, influence, or entertain
Glossophobia The fear of public speaking is called glossophobia (or, informally, "stage fright"). It is believed to be the single most common phobia — affecting as much as 75% of the population. Fear of oration is ranked even above that of death
Purpose
Transmit Information Inform
Persuade
Motivate
Direct
Entertain
Combination
Speech
Report / Briefing
Presentation
What is the Difference
Speech
• Formal Address
• Elegant
• Dressy
• Talk / Listen
• Energize
• Boost Morale
• Emotional
• Paint Pictures
Presentation
• Verbal Report / Illustrative
• Practical
• Casual
• Talk / Learn / Action
• Inform
• Interactive
• Just the Facts
• Show Pictures
Opening
• Tell them what you are going to tell them • Tell them • Tell them what you told them
Body
Closing
• Theme • Story • Focus on
Outcome
Basic Structure
•Attention Grabbing •Quote •Statistic •Question •Current News
Opening
•Four Components •Objective •Situation •Benefits •Next Steps
Body
•End with a Purpose •Reiterate WIIFM •Q&A •End High
Closing
Pet Peeves
Things to Avoid
• TLA
• Clichés
• Buzz Words & Bugaboos
• Adjective Pile Up
• Jargon
• Abstract
Five Things Not to Say
• You Probably Can’t Read This….
• As You Can Clearly See…..
• I Didn’t Really Have Time To Prepare….
• Wow, I Am Out Of Time, But…..
• I’m Sorry For The Technical Difficulties….
Communication Is….
7
38 55
Words
Voice
Non Verbal
Things to Do
Speak
Words
Vary
Paws
Plan
Be Organized
Be Prepared
This Is Not Your Grandfather’s Presentation….
Handouts
Single Graphic
Electronic
Speech
Purpose / Options
One Message / Many Messages Simple / Complex
Information / Action
Electronic
PowerPoint
You Have Options
275 Fonts
256 Colors
236 22 Animations Backgrounds
PowerPoint
73 ∞ Charts Visual Effects
Backgrounds
Darker = Better
Consistent = Good
Design or Image
Backgrounds
Darker = Better
Consistent = Good
Design or Image
Fonts
• Easy to read • Variety is not good
– This – Is – Too
– Many – Types – In one slide
Serif
Sans Serif
Fonts • Be sure to use a font size that can be seen from the back of the room
• Don’t insult your audiences intelligence by
reading the entire slide to them
• You don’t need to use complete sentences,
instead, use key words or phrases to backup your
speech
• Create space so the words are easier to read
Fonts
• Too much color is hard on the eyes
• The wrong color is hard to read
• Use color to reinforce a point
Animation
Animation can help
Reinforce the message
Keep focus
Add emphases
But don’t over do it
Manufacturing 15%
Wholesale / Retail / Trans
26%
FIRE / Pro / Mange
22%
Education / Health
14%
Arts / Accom / Food 16%
Admin 7%
Employment
STRATEGIC PLAN PRESENTATION
STRATEGIC PLAN PRESENTATION
Number of Complex Parts
• Methodology
• Statistics
• Action Plan
• Mission / Vision / Goals
• Matrix
• ????
Goals 1. Establish and market Waynesboro as a preferred location for business growth. 2. Create a business climate in which existing businesses are globally competitive
and new businesses can be attracted and supported. 3. Create and sustain economic prosperity through collaborative partnerships, with
federal, state, and local public and private agencies; local and regional commercial real estate brokers and developers; and local property owners.
4. Plan and develop business parks and buildings for existing and new businesses to locate and expand.
5. Establish Waynesboro as a regional tourist destination taking full advantage of the natural and historic resources of the Shenandoah Valley.
6. Develop a highly skilled workforce fully capable of contributing to employer needs in a technology driven 21st Century business / industry environment.
7. Create a rich and inviting central business district characterized by unique shops, specialty restaurants, a full range of cultural resources and events, and a range of housing options appealing to young professionals and engaged older adults.
Goals
1. Preferred location for business growth
2. Business climate
3. Collaborative partnerships
4. Business parks and buildings
5. Regional tourist destination
6. Highly skilled workforce
7. Central business district
Public Speaking
Material • Research • Practice • Organize
Physical • Audience • Room • Equipment
Back Up • Presentation • Script • Handouts
Joe Friday
Nick Telby
Lincoln, King, Kennedy
Media Presentation
Be Sincere Be Brief
Be Seated
The art of communication is the language of leadership
James Humes