Crayola Outdoors

Extend the Crayola brand to its outdoor line of products appealing to the 13-17 year-old

consumer, while keeping in line withthe brand’s youthful personality and

commitment to creativityand innovation.

THE CHALLENGe

Showcase the Crayola Outdoors messageof “coloring everywhere” by allowing

consumers to literally color the world around them with the use of Mobile GPS.

THE idea

Crayola’s Color Everywhere Application can be downloaded onto any GPS enabled cell

phone by text messaging a predetermined dowload number. Once the application

is installed, users can chosebetween different colors to use in their GPS artwork.

THE Creative Vision

THE Creative VisionThe application tracks the phone’s location and

records its movement through the use of Mobile GPS, allowing people to literally color the

world everywhere they go. Later, users can view their GPS artwork on the

Color Everywhere Mini-Site utilizing Google Earth’s world view.

THE Results

GPS artwork that literally allowsusers to color everywhere.

THE Results

From tracking your day-to-day routine...

THE Results

...to sending a message...

THE Results

...to simply expressing your creativity.