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Extend the Crayola brand to its outdoor line of products appealing to the 13-17 year-old consumer, while keeping in line with the brand’s youthful personality and commitment to creativity and innovation. THE CHALLENGe

Crayola Outdoors

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Cannes Future Lions Shortlist Nominee

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Page 1: Crayola Outdoors

Extend the Crayola brand to its outdoor line of products appealing to the 13-17 year-old

consumer, while keeping in line withthe brand’s youthful personality and

commitment to creativityand innovation.

THE CHALLENGe

Page 2: Crayola Outdoors

Showcase the Crayola Outdoors messageof “coloring everywhere” by allowing

consumers to literally color the world around them with the use of Mobile GPS.

THE idea

Page 3: Crayola Outdoors

Crayola’s Color Everywhere Application can be downloaded onto any GPS enabled cell

phone by text messaging a predetermined dowload number. Once the application

is installed, users can chosebetween different colors to use in their GPS artwork.

THE Creative Vision

Page 4: Crayola Outdoors

THE Creative VisionThe application tracks the phone’s location and

records its movement through the use of Mobile GPS, allowing people to literally color the

world everywhere they go. Later, users can view their GPS artwork on the

Color Everywhere Mini-Site utilizing Google Earth’s world view.

Page 5: Crayola Outdoors

THE Results

GPS artwork that literally allowsusers to color everywhere.

Page 6: Crayola Outdoors

THE Results

From tracking your day-to-day routine...

Page 7: Crayola Outdoors

THE Results

...to sending a message...

Page 8: Crayola Outdoors

THE Results

...to simply expressing your creativity.