Courtney Brown MIP Final Presentation

Courtney BrownMIP – Features & Benefits

Summer of 2013

About Me

My Team

My Projects

MIP Experience

Q&A

Agenda

Arizona State UniversityCommunications & Marketing

Discover Financial ServicesROCC, Retention, It, RCT

Interests Concerts, hiking, exploring the city

ABOUT ME

Ryan Garto

n

Joanna Hanner

James Gallagher

Courtney Brown

Sarah Henderso

n

Our Goals:

Differentiate Discover card

Build Cardmember engagement

Drive incremental sales

MY TEAM

Traditional Marketing

Online Marketing

Compliance Marketing

My Projects

Creative Development

Approval Process Management

TRADITIONAL MARKETING

Strategy with team

Creative brief Kick off Feedbac

kFinal

Versions

Strategy with vendors

Send new creative/refr

esh to vendor

Compile & implement changes

Legal Approved

T’s & C’s updates for all Features and Benefits – public and private pages

Update all landing pages in the old template to the new template

Developed & executed marquees on Discover.com

Manage relationships with business partners in E-Biz, Creative Services, Legal & Vendors

Managed social content for Features and Benefits

MANAGING ONLINE MARKETING

ONLINE MARKETING

COMPLIANCE PROJECTS

• Organized mail & email pieces in binders

• Tracked all pieces on production grid

Recurring Billing

Marketing

• Located missing copy approvals• Created a system to organize the

copy approvals online & in binders

Copy Approvals

COMPLIANCE PROJECTS

WHAT I LEARNED

Marketing -Multiple steps to accomplish one goal

-Not easy with so many stakeholders/forms/approvals

Online -Entirely different set of marketing partners

-Complex with multiple versions

-Multiple vendors

Compliance

-No central repository for copy approvals

-Older documents not stored together or up to date

KEY TAKEAWAYS

In the office• Ability to manage multiple projects• Able to work autonomously to prioritize projects

& meet deadlines• Proactively found solutions to issues

independentlyOut of office• Responsibility• Flexibility to adapt• Insight on what I want to do

STAY ORGANIZED

All team members

attend weekly team meetings

Clearly define the roles of each team member

Send new BP’s info about all Features &

Benefits

TEAM RECOMMENDATIONS

City of Chicago The Residence Inn MIP Events Marketing Lounge, Cubs game, Bowling DIP Events

Bafa Bafa, Lunch and Learns, Strength Finders, Architecture Boat Tour, & Volunteering

MIP EXPERIENCE

Contact informatio

n and location of MLP’s

Set times upon

arrival to meet all

team members

Hold class to teach new interns “How Credit

Cards Work”

MIP RECOMMENDATIONS

QUESTIONS?