CourseSmart By: Brett Boliver, Tyler DiBella, Lynn Judge, Marilena Mitkonis and Despina Tsatsopoulos

CourseSmartCourseSmartBy: Brett Boliver, Tyler DiBella, Lynn Judge, Marilena Mitkonis and Despina Tsatsopoulos

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Mission and Vision Mission and Vision Statements:Statements:Our mission is to break into the

textbook market by providing e-textbooks that can be downloaded and viewed online for a lower cost.

Our vision is to be one of the top distributors of e-textbooks and to eventually have all colleges and universities switch from the regular books to these e-books and eliminate textbooks all together.

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How do we plan to win?How do we plan to win?Keeping our costs low

Content up to date

Strong relationships with the publishers

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Strategy:Strategy:Keep our prices low

Easy Accessibility

Differentiation from the competitors

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VRINE:VRINE:CourseSmart using

VRINE model:Answers:

Valuable •Relationships between the publishers•Accessible from everywhere•Lower cost•Coursesmart Name

Yes

Rare •Only online full textbook distributor•You can read it on any computer

Yes/No

Inimitable It’s easy to copy No

Nonsubstitutable •People can use regular books•E-readers, Kindle, IPad, Nook•Decide not to use books at all

No

Exploitable •Yes because there is not a lot of people in the same business. •We are making money off it

Yes

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Value Curve:Value Curve:

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5 Forces:5 Forces:

CourseSmart,Kindle, Nook,Sony Reader,

iPad

PublishersPeriodicals

Blogs

IndividualsStudentsFaculty

Business

Physical BooksAudio BooksComputers

Mobile ApplicationsLibraries

Exchange Programs

SharingeInk/color display

Display sizeBetter battery life

RivalrySuppliers Buyers

Substitutes

New Entrants

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Balanced Scorecard:Balanced Scorecard:

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Financial ObjectivesFinancial Objectives1. Low-costs

◦More affordable2. Revenue Growth

◦Building or acquiring necessary capital

3. Productivity ◦Improvement in cost structure◦Improvement of use of assets

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Customer/External Customer/External ObjectivesObjectivesVariety

◦More books, various magazines, newspapers

◦Multiple publisher ties• Customer Loyalty• Brand Image

Demographics & College Campus Advertising

•Customer AccessibilityContinuous improvements in customer accessibility

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How would we measure How would we measure winning?winning?By being in the top 5% of online

text book distributors

50% of colleges and universities worldwide using CourseSmart

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SummarySummary

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Our Song:Our Song:

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Song